Comunications - 01/03/2003Spokane Valley Transition Committees
Arts, Library, and Culture
Dee Dee Loberg- 927-6873
Communications
Matt Gibson - 921-2173
manason(@,si.-,na.com
Community Development
Dave Johnson - 928-6878
Davidjohnson7770nsn.com
Courts
Bill Fryer - 532-7265
rpcmfryer6@.cs.com
Economic Development
Larry Nfeter=- 893-9137
ampeoplesQsisna. corn
Finance and City Administration
Dianna Wilhite - 922-3808
60hitc(a)gosafe uard.com
Fire Protection and Animal Control
John Haley 926-5156
bnmdarna.msn.com
Franchises, Cable TV
Mike Devl.em_ing - 924-3800
devleminem(?a,aol. com
Law Enforcement
Patty Plotzki - 924-9258
ptplt(@aol.com ,
Ppl of zlJOIspokanepolice. org
Parks and Recreation
Glenn Clapper - 893-3626
Bluscat220)j=.com
Planning, Zoning; and Building
Francine Shaw-534-8086
fshaw(i4rammassociates. com
Public Works
Dennis Scott- 939-7274
dens isna..d ennismscott com
Roads
Deanna Hormann - 924-4796
rhormanneatt.net
Solid Waste
Tarry Wendie - 928-4890
Transportation, STA
Regan Lane - 891-5325
Regan alysse(@,hotmail.com
Wastewater and Stormwater
Management
Dick Deneimey - 924-9211
rhdkmd@,aol.com
COMMUNICATIONS PLAN
The new City of the Spokane Valley should have a strong relationship with the community it serves. This car
be accomplished by creating strategic methods and opportunities for the exchange of information between
local government and its constituents, resulting in a higher level of community confidence in government,
more efficient delivery of public services and a greater sense of community goodwill. The main goal of a
Communications Department is to provide leadership and expertise, which enables all representatives of the
new City's organization to be effective communicators. Development of a communications plan provides the
right vehicle for designing, executing and measuring performance. A communications plan also helps to
identify target audiences, develop messages for each target audience and design call-to-action programs,
utilizing various proven media components. An effective plan requires that media relations and
communications be important functions integrated consistently into the organization's vision, objectives and
day-to-day operations.
COMMUNICATIONS PLAN GOALS
The overall goals of the Communications Program are to:
Increase awareness, understanding and participation of the citizens of Spokane Valley in City government
goals and activities.
Build community pride among citizens and positive identification with their home city.
Enhance community confidence in local government and its officials, elected and appointed.
Break down feelings of we-they between City government and the residents of Spokane Valley.
Increase awareness, understanding and participation of City employees in the goals and activities of the
city.
Build corporate pride among employees and positive identification with City government as a whole.
Develop better relationships with the news media to enable them to be two-way communicators between
City government and its target publics.
Encourage and facilitate two-way communication as a corporate communications philosophy and provide
the tools, training and methods necessary to be successful.
Support a customer-oriented approach to public service delivery through implementation of high-profile,
employee-driven customer care programs that provide training, guidelines and on-going evaluation of City
service delivery, and celebrate the accomplishments of employees.
COMMUNICATIONS TEAM
Each individual who represents City government in an official capacity is a communicator for the City.
Therefore, the success of the communication program depends upon everyone's participation. The City of
Spokane Valley's communication team could include:
Mayor/City Manager and City Council
Deputy and Assistant City Managers
Department Directors
Other Council-Appointed Officials
All Employees
Boards and Commissions of the City
Additionally, the communications team includes other city-related agencies, the Spokane Valley Chamber of
Commerce, the local'school districts, higher education institutions and other entities, to the degree they care
to participate. These agencies, and other community-based organizations, including neighborhood councils,
church groups and others, will be informed of City communications efforts and encouraged to participate for
everyone's mutual benefit. The involvement of these various groups and organizations helps to establish a
valuable network that can be utilized to further enhance the two-way flow of information.
TARGET PUBLICS
The identification of prioritized target publics is a key component of a communications plan. Establishing
these priorities serves to turn a scattershot "ready-fire-aim" program into a targeted "ready-aim-fire" strategy
Based on the understanding of who is served by the new City, the following primary target publics should be
identified as:
1. Citizens
The citizens of Spokane Valley have been identified as the highest priority target public. The building of a
partnership between City government and the nearly 90,000 residents of Spokane Valley is the starting point
for an effective communications program.
2. Employees
The employees of the City of Spokane Valley in its various departments and agencies are the second
priority group.
3. News Media
The news media is the third priority target public. The media are important because their coverage and
portrayal of City government has a profound influence on the image of the City organization and
consequently, the level of support and involvement that is received from its citizens and other target publics.
Secondary target publics include:
4. Public segments: City boards and commissions, neighborhoods, business, education, military, medical,
etc.
5. Residents of Spokane County
6. Residents of the Inland Northwest region
7. Other local governments in Washington and Idaho
SUGGESTED COMMUNICATION PLAN ELEMENTS
1. Branding and image
2. Collateral
3. Public Relations
a. Media briefings/releases
b. Speech writing
c. Presentation prep
d. Annual state of the City
4. Events
5. Government Access TV
a. Council meetings
b. Mayor/Council
C. Special programming
6. Web site
a. Internet
b. Extranet
c. Intranet
7. Community Outreach
a. Advertising
b. PSAs
c. Scheduled Editorials
d. Scheduled Newsletter w/opt in and opt out
e. Direct mail
f. Utility bills
8. Employee Outreach
a. Newsletter
b. Email
c. Training
d. Etc.
Communication Infrastructure Ad Hoc Committee
Vision:
Position Spokane Valley as the community of choice for
businesses and citizens who need telecommunication
infrastructure to provide for economic viability and quality
of life
.Mission:
(1) To map the current telecommunications infrastructure in
Spokane Valley
(2) Develop a plan on how to provide both wire and wireless
communications covering our city limits and connecting with
other communities