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Subarea Plan LF 2.6 Signs 10-15-09.pdf2.6. si g n a g e re g U l a t i O n s This section contains standards and guidelines for signage within the Subarea Plan. They are intended to ensure that signs are consistent with the overall quality and character of new development anticipated for the corridors. Regulations include permitted sign types as well as sign size, location, materials, illumination, color, and design. SVMC 22.110 is only applicable where specifically referenced. 2.6.1. general signage Regulations The following definitions supplement the definitions set forth in SVMC Appendix A and are intended to define terms used within this Subarea Plan. The following standards and guidelines shall apply to all signs, regardless of type. 1) Definitions 1. Animated Sign: An electronic sign that uses movement or the appearance of movement of a sign display through the use of patterns of lights, changes in color or light intensity, computerized special effects, video display, or through any other method, chasing or scintillating lights, fluttering or moving lights, lights with stroboscopic effect, or containing elements creating sound or smell. Electronic signs that scroll a static message, scene or color onto or off a sign board in one direction per message, are not considered animated signs. 2. Awning: A fabric-covered structure mounted on the face of a building above a window, entrance, or storefront opening. 3. Canopy: An architectural structure made of permanent materials such as metal, wood, etc. mounted on the face of a building above a window, entrance, or storefront opening. 4. Exposed Incandescent Bulb Illumination: The illumination of a sign by incandescent bulbs which are intended to “spell out” letters and numerical characters and/or provide graphic accents, are mounted directly to the face of the sign, and whose light-emitting surfaces are fully visible. 5. Exposed Neon Tube Illumination: The illumination of a sign by neon tubes which are intended to “spell out” letters and numerical characters and/or provide graphic accents, are mounted directly to the face of the sign, and whose light-emitting tubes are directly visible. 6. Exposed LED Illumination: The illumination of a sign by use of Light Emitting Diode (LED) sources which are intended to “spell out” letters and numerical characters and/or provide graphic accents, are mounted directly to the face of the sign, and whose light emitting surfaces are directly visible. 7. External Illumination: The illumination of a sign by projecting light on to the face of the sign from a light source located outside of the sign, such as “gooseneck” lamps; light sources are shielded from direct view. 8. Halo Illumination: The illumination of a sign by projecting light behind an opaque letter or emblem onto the backing panel which results in the appearance of “halo” of light around the letter or emblem; light sources are shielded from direct view. 9. Internal Illumination: The illumination of a sign by projecting light through translucent panel(s) from a light source within an enclosed sign cabinet. 10. Illuminated Open Channel Letters: The use of letter-shaped forms to create lettering within a sign which are individually enclosed on the sides and back, are open at the vertical front, and contain light sources to illuminate the letter-shaped volume. 11. Sign Type: A distinct physical form of sign in terms of configuration, placement, orientation, and size, independent of message content. 12. Valance: The vertical front face of a fabric awning, parallel to the face of the building to which it is mounted. 13. Window Area: Any window pane or group of window panes contained entirely within glazing separators (muntins, mullions, piers, columns, etc.) of one and one quarter (1 ¼ ) inches or greater in width. Multiple window panes divided by glazing separators less than one and one quarter (1 ¼ ) inches in width shall be considered to be a single window area. 2) Standards 1) Sign types shall be permitted according to District Zone, as indicated in the Signage Regulations Chart - Figure 2.6. 2) In the event that a sign falls under more than one sign definition found within this Section, the more restrictive sign regulations shall apply. 3) Temporary Signs not listed in this section shall be permitted in the Plan Area per the requirements of the SVMC Title 22.110.050. 4) “Prohibited Signs,” noted in the SVMC Title 22.110.020 are not permitted, unless expressly indicated for specific sign types and district zones indicated in this section. 5) “Permit Required” noted in the SVMC Title 22.110.030 indicates requirements for sign permits. Unless otherwise noted, a sign permit is required for all types listed in this section. 6) Sign Area Calculation: unless otherwise noted, sign areas for single and multiple-sided signs shall be calculated as described in the SVMC Sign Regulations Section 22.110.100, items 2, 3 and 4. 7) Sign Area Maximum – Building Mounted Signs: (a) The total square footage of building mounted signs permitted in any Subarea Plan zone district shall not exceed 15% of the wall area. Tenant spaces shall be calculated individually. Building mounted signs to be calculated include, Wall Signs, Roof Signs, Awning Valance Signs, Above Awning Signs, Above Canopy Signs, Canopy Fascia Signs, Recessed Entry Signs and Window Signs. See Section 2.6.2 for maximum size standards for individual signs. 8) Signs shall not display animation unless otherwise noted, except standard barber poles and time and temperature signs. 9) Animated signs are permitted as follows: (a) In the Gateway Commercial Center and Gateway Commercial Avenue Zones. (b) Anywhere along Sprague Avenue EXCEPT in City Center District Zone (animated signs are prohibited in the City Center District Zone). 10) Non-animated electronic signs are permitted in all district zones, including scrolling “alpha-numeric” signs, time and temperature signs. 11) Commercial messages which identify, advertise, or attract attention to a business, product, service, or event or activity sold, existing, or offered elsewhere than upon the same property where the sign is displayed are expressly prohibited. 12) All issues not specifically addressed herein shall be addressed pursuant to the SVMC Title 22.110 Sign Regulations. 13) In the event of a conflict between this Section and any other City code, the provisions of this Section shall apply. 14) Monument and freestanding signs shall not obscure any fire fighting appliance, including but not limited to fire hydrants, fire connections, etc. 15) Signs shall not obstruct the clear view triangle or points of ingress/egress. 16) Billboards shall be regulated by Section 22.110.130 SVMC, EXCEPT that relocated billboards are prohibited within the City Center District Zone. Further, in all other zones within the Subarea Plan billboards may be constructed only on Sprague Avenue. 3) Guidelines 1) In general, natural construction materials such as wood, metals, ceramic, glass, and stone should be used for visible components of signs. Synthetic materials should only be used if they are designed to be indistinguishable from the recommended natural materials, or if they have a secondary or minor visual presence. Materials subject to yellowing from light exposure or age such as polycarbonate should not be used. 2) Internally illuminated “can” signs consisting of rectangular enclosures with large translucent plastic sign faces should not be used. If used, one of the following treatments should be applied: (a) A sheet metal or opaque sign surface with letters cut out so that only letter shapes or outlines are illuminated from within by translucent surfaces; (b) Or, a color scheme of translucent panels with dark colored background with light colored letters. 3) Recommended exposed and non-exposed illumination (light source) types include incandescent, halogen, neon, warm-white encapsuled compact fluorescent, warm-white encapsuled induction lamps, and LED light sources. Exposed spiral-tube compact fluorescent, fluorescent tube, metal halide, and cold-cathode light sources should only be used for non-exposed illumination, i.e. where lamps are shielded from view. High pressure sodium and low pressure sodium light sources are not B O O k ii : D e v e l O p m e n t r e g u l a t i O n s pa g e 67 s i g n a g e r e g u l a t i O n s recommended due to their color. The use of energy-efficient illumination sources is encouraged. 4) For legibility, contrasting colors should be used for the color of the background and the color of the letters or symbols. Light letters on a dark background or dark letters on a light background are most legible. 5) Colors or color combinations that interfere with the legibility of the sign copy should be avoided. Too many colors can confuse the message of a sign. 6) Fluorescent colors should not be used as predominant colors in permanent signs or on their structural supports (except as required for municipal traffic and public safety signs). When fluorescent colors are used as part of temporary signage, they should be limited to ten (10) square feet of sign area per façade per establishment. 7) Sign design, including color, should be appropriate to the establishment, conveying a sense of what type of business is being advertised. 8) The location of all permanent signs should be incorporated into the architectural design and composition of the building. Placement of signs should be considered an integral part of the overall facade design. Locations should be carefully composed and align with major architectural features. 9) Storefront signage should help create architectural variety from establishment to establishment. In multi-tenant buildings, signage should be used to create interest and variety. 10) All signs (including temporary signs) should present a neat and aligned appearance. 11) All signs (including temporary signs) should be constructed and installed utilizing the services of a professional sign fabricator. B O O k ii : D e v e l O p m e n t r e g u l a t i O n s pa g e 68 s i g n a g e r e g u l a t i O n s Main 5th 3rd B 1st 1st 6th M o o r e M o o r e Bal f o u r D a r t m o u t h E a s t e r n H o u k B e s t n He r ald He ra ld Gir ar d C o n k l i n Co n k l i n Si ppl e W il b u r Vis t a V ist a Pin e s Hu t c h i n s o n W i l l o w C r e s t Shelley La S h e l l e y Lak e F ar r F a rr W i l b u r E lla R o t c h f o r d S ulli v a n A d a m s S a r ge nt Pa r k Ra y m o n d L oc u st B l a k e Bla ke Un i v e r sit y B ow d i s h Ar g on n e B an n e n He acox 6th 7th Wa l n ut Alki Springfield 1st Springfield 4th 3rd Sun d e r l a nd S p e a r Nixon 7th Riverside Main Olive Nixon Nixon D art m o uth B oli v a r 6th 5th Va n Mar t e r 3rd M off itt Per r i n e Olive Riverside Bat es U n i o n Clin t on McC ab e 5th Ti m b e rl a n e Riverside R Sk ipw or th Springfield S on o r a Alki V erc l er Springfield Un ion Wil b u r Fo x V irg in i a B u r n s L e ta Alki Nixon Main M a m e r 5th Sun d e r l a n d 6th Nixon 7th Springfield S o m m e r 3rd B e s t 5th Cal v i n 1st C a nn e r y Main L u c i l l e Wh i p p l e M a m e r B a n n e n 6th 7th M ay he w V i r g i n i a 7th7th 3rd B u r n s S t C h a r l e s Ho u k 5th Springfield Riverside Dic k R ob i e Ho uk Nixon L ea t ha Olive Springfield Alki Mallon Mor r o w Ver c l e r S kip w or th L 6th Spruce Birch C a l v i n W a r r e n Riverside Mc Ca be Valleyway R ees Her a l d Fe l t s 7th M u l l a n G l e n n St C harles 6th Dy e r Nixon Alki 2nd 2nd Valleyway R a ym o nd6th M a m e r B o li v a r Main Do l l a r O be rli n Van M art e rNixon H e ra l d Main Dav i d 3rd Fo x 1st P ie rce ern 3rd Bra d l e y 6th E liz abe t h 6thPerrin e N e w e r Fo x W o odl aw n G len n 1st C a l vi n 7th Alki d Dor a 2nd Bo l i v a r C ol l in s Springfield C ole m a n M es a Bur n s Dy e r 3rd Gil l i s Pi erc e 8th e e s Sk i p w o r t h Alki 5th S o n o r a 2nd La u r a M ar gue r ite Mor r o w Da le Sa rg e n t B o l i v a r 6th Dy e r 6th 2nd Valleyway Mo r r o w Wo o d r uf f 2nd Nixon Wh i p p le 7th Alki El ton G l e n n Bo g u e R e e s AlkiAlki Main Alki 5th Main 5thMoo r e B et le n Riverside Nixon Dish m an 3rd Riceland 5th Olive y Ho u k Un i o n Valleyway W i llo w B e s t P r o g r e s s I 90 Alki Main Main H ou k N e w e r Eas t e r n 7th E v e r g r e e n M off i tt Sprague 4th Harrington Appleway Main 3rd 2nd Broadway I 9 0 1st 1st Valleyway Be s si e Valleyway Fe l t s 8th 8th Thi e r m a n M c D on a ld 4th R ailro a d T r a c k s Arg o n n e Mu l l l a n F ig .2.6. si g n a g e re g U l a t i O n s cH a r t Fig.2.1. District Zones map Core Streets Non-Core Streets 1 - Grand Projecting Sign permitted ---permitted ---------permitted 2 - Marquee Signs permitted permitted permitted permitted ------permitted 3 - Wall Sign permitted permitted permitted permitted permitted permitted permitted 4 - Roof Sign permitted permitted permitted permitted ---permitted permitted 5 - Monument Sign ---permitted permitted permitted permitted permitted permitted 6 - Freestanding Sign ---------permitted ---permitted permitted 7 - Blade Sign permitted permitted permitted permitted restricted permitted permitted 8 - Projecting Sign permitted permitted permitted permitted restricted permitted permitted 9 - Awning Face Sign permitted permitted permitted permitted restricted permitted permitted 10 - Awning Valance Sign permitted permitted permitted permitted restricted permitted permitted 11 - Awning Side Sign permitted permitted permitted permitted restricted permitted permitted 12 - Above Awning Sign permitted permitted permitted permitted restricted permitted permitted 13 - Under Awning Sign permitted permitted permitted permitted restricted permitted permitted 14 - Canopy Fascia Sign permitted permitted permitted permitted restricted permitted permitted 15 - Above Canopy Sign permitted permitted permitted permitted restricted permitted permitted 16 - Under Canopy Sign permitted permitted permitted permitted restricted permitted permitted 17 - Recessed Entry Sign permitted permitted permitted permitted restricted permitted permitted 18 - Window Sign permitted permitted permitted permitted restricted permitted permitted 19 - Time and Temperature Sign permitted permitted permitted permitted ---permitted permitted 20 - Building Identification Canopy Fascia Sign permitted permitted permitted permitted permitted permitted permitted 21 - Building Identification Wall Sign permitted permitted permitted permitted permitted permitted permitted 22 - Building Identification Window Sign permitted permitted permitted permitted permitted permitted permitted 23 - Temporary Signs Legend: Permitted: These signs are allowed, by right, as indicated. 2.6. SIGNAGE REGULATIONS 2.1.1. City Center 2.1.2. Neighborhood Center 2.1.District Zones Restricted: Signs are restricted to corner stores only. --- : Not Permitted 2.1.3. Mixed-Use Avenue 2.1.4. Community Boulevard See SVMC Chapter 22.110 for temporary sign regulations 2.1.5. Gateway Commercial Avenue 2.1.6. Gateway Commercial Centers B O O k ii : D e v e l O p m e n t r e g u l a t i O n s pa g e 69 s i g n a g e r e g u l a t i O n s 2.6.2 sign type Regulations A property’s permitted sign types are determined by its District Zone as shown on the Figure 2.6 Signage Regulations Chart. Specific restrictions are noted on the chart for particular combinations of District Zone and Sign Type. For the purposes of this plan, the following Sign Types are established (see the summary illustration of Sign Types on the following pages): 1) Grand Projecting Sign 2) Marquee Sign 3) Wall Sign 4) Roof Sign 5) Monument Sign 6) Freestanding Sign 7) Blade Sign 8) Projecting Sign 9) Awning Face Sign 10) Awning Valance Sign 11) Awning Side Sign 12) Above Awning Sign 13) Under Awning Sign 14) Canopy Fascia Sign 15) Above Canopy Sign 16) Under Canopy Sign 17) Recessed Entry Sign 18) Window Sign 19) Time and Temperature Sign 20) Building Identification Canopy Fascia Sign 21) Building Identification Wall Sign 22) Building Identification Window Sign 23) Temporary Signs Standards and Guidelines for each Sign Type are listed on the pages that follow. 1 2 4 5 6 7 8 9 10 11 3 B O O k ii : D e v e l O p m e n t r e g u l a t i O n s pa g e 70 s i g n a g e r e g u l a t i O n s 2.6.2. sU m m a r y O F si g n ty p e s 12 13 14 15 16 17 18 20 2221 B O O k ii : D e v e l O p m e n t r e g u l a t i O n s pa g e 71 s i g n a g e r e g u l a t i O n s 2.6.2. si g n ty p e s 1) Grand Projecting Sign Grand Projecting Signs are tall, vertically oriented signs which project from the building perpendicular to the façade and which are structurally integrated into the building. a) Standards i) Only one (1) Grand Projecting Sign shall be permitted per establishment. ii) The area of Grand Projecting Signs shall not count towards the total permitted sign area of building mounted signs. iii) Grand Projecting Signs shall be no taller than thirty (30) feet from the bottom-most part of the sign to the tallest part of the sign. iv) Only the following types of establishments may use animation on Grand Projecting Signs: night clubs, movie theaters, and live performance theaters with a capacity of 200 persons or greater. When used, animation shall consist of flashing or chase lights only; light sources shall be of incandescent, neon, or LED type only. Flashing xenon strobe lights and rotating lights shall not be permitted. v) Grand Projecting Signs shall project no more than six (6) feet from the façade of the building. vi) No portion of a Grand Projecting Sign shall be lower than twelve (12) feet above the level of the sidewalk or other public right-of-way over which it projects. vii) Letter width shall not exceed two-thirds (2/3) of the sign width. viii) No portion of a Grand Projecting Sign shall extend more than ten (10) feet above the roofline. b) Guidelines i) As prominent landmark features, the position of Grand Projecting Signs should be architecturally composed relative to important features of the building’s façade design – for example, located symmetrically within the façade, or aligned with the primary entrance. ii) Exposed materials used in Grand Projecting Signs should be metal and paint only. iii) Grand Projecting Signs should be illuminated by exposed neon tube illumination, exposed incandescent bulb illumination, and/or LED illumination only. iv) Letters should be oriented right-side-up and stacked in a single upright row with the first letter being at the top of the sign and the last letter being at the bottom. 2) Marquee Sign Marquee Signs are large, canopy-like structures mounted over the entrance to a theater that include one or more readerboards. a) Standards i) Marquee Signs shall be permitted only at movie theatres, live performance theatres, or night clubs - with a capacity of 200 persons or greater. ii) Marquee Signs shall only be located directly above the primary public entrance of the theatre. iii) Only one (1) Marquee Sign shall be permitted per establishment. iv) The area of Marquee Signs shall not count towards the total permitted sign area of building mounted signs. v) Marquee Signs shall have no more than three (3) faces. The total area of all faces of a marquee sign shall not exceed five hundred (500) square feet. vi) Marquee Signs may use animation of sign lighting. When used, animation shall consist of flashing or chase lights only; light sources shall be of incandescent, neon, or LED type only. Flashing xenon “strobe” lights and rotating lights shall not be permitted. vii) Marquee signs shall project no more than twelve (12) feet from the façade of the building. viii) No portion of a Marquee Sign shall be lower than eight (8) feet above the level of the sidewalk or other public right-of-way over which it projects. b) Guidelines i) Exposed materials used in Marquee Signs should be metal and paint only, with the exception that plastic may be used for reader boards. ii) Marquee Signs should be illuminated by exposed neon tube illumination, exposed incandescent bulb illumination, and/or LED illumination only, with the exception that reader boards may use internal illumination. 1) grand projecting sign 2) marquee signBO O k ii : D e v e l O p m e n t r e g u l a t i O n s pa g e 72 s i g n a g e r e g u l a t i O n s 2.6.2. si g n ty p e s 3) Wall Signs Wall Signs are signs which are located on, and parallel to, a building wall. a) Standards i) Wall Signs shall only be permitted for non-residential uses with a dedicated ground floor entrance. ii) Wall Signs shall only be mounted on a wall area below the second floor level. Exception: Wall Signs may mounted above the second floor level on an architectural tower configured to display wall signs. iii) No Wall Sign shall exceed one hundred fifty (150) square feet in size. iv) Only the following types of establishments are permitted to use animated Wall Signs, and only below the second floor level: night clubs, movie theaters, and live performance theaters - with a capacity of greater than two hundred (200) persons. When used, animation shall consist of flashing or chase lights only; light sources shall be of incandescent, neon, or LED type only. Flashing xenon strobe lights and rotating lights shall not be permitted. v) Wall Signs shall project no more than fifteen (15) inches from the façade of the building. vi) Menu or Menu Case Wall Signs: discrete wall-mounted signs or sign cases containing restaurant menus: (1) Shall be mounted at the ground floor façade of a restaurant or café with indoor or outdoor seating. (2) Shall be limited to the size of two (2) pages of the menu utilized by the restaurant plus the frame. (3) Shall not protrude more than three (3) inches from the façade. Lettering shall not exceed one (1) inch in height. (4) Shall not exceed one sign or sign case per façade. (5) Shall not count towards the total sign area permitted based on the Linear Frontage Ratio. (6) Shall be illuminated by indirect illumination only. vii) Barber poles: (1) Any barber shop shall be entitled to display one (1) barber pole in addition to other permitted signs. (2) Barber poles may be internally illuminated and may be mechanically rotated. (3) Shall not count towards the total sign area permitted based on the Linear Frontage Ratio. b) Guidelines i) Exposed materials used in wall signs should be wood, ceramic, metal, and paint only. Exception - movie theaters or live performance theaters with a capacity of greater than two hundred (200) persons may use plastic for reader boards. Wall signs may also be painted directly onto the façade of the building or inscribed into the façade of the building. ii) Wall signs should be illuminated by external, exposed neon tube, exposed incandescent bulb, exposed LED, or halo illumination only. Internally illuminated can signs with large translucent plastic panels should not be used. iii) Where individual letters are used, letters should be three dimensional, created by raised letter forms mounted to the building façade or sign panel, or by incised openings cut out from the sign panel. 3) Wall sign B O O k ii : D e v e l O p m e n t r e g u l a t i O n s pa g e 73 s i g n a g e r e g u l a t i O n s 5) monument sign 4) Roof sign 2.6.2. si g n ty p e s 4) Roof Signs Roof Signs are signs which are erected on a roof or atop a parapet wall, and are completed supported by the building. a) Standards i) Roof Signs shall only be permitted for non-residential uses with a dedicated ground floor entrance. ii) Roof Signs shall not exceed a maximum height of four (4) feet above the eave of the roof, but in no case shall any part of the sign be higher than the peak of the roof. iii) No Roof Sign shall exceed forty (40) square feet in size. iv) Roof Signs shall not project beyond the façade of the building. b) Guidelines i) Exposed materials used in Roof Signs should be wood, metal, and paint only. ii) Roof Signs should be illuminated by external, halo, or exposed neon tube illumination only. Internally illuminated can signs with large translucent plastic panels should not be used. 5) Monument Signs Monument Signs are signs which are mounted on the ground and are flush or have a clearance from the ground of not more than two (2) feet, and supported by a solid base, one or more uprights, braces, columns poles, or similar structural components. a) Standards i) Monument Signs shall only be permitted for non-residential or multifamily residential uses with a dedicated ground floor entrance. ii) The maximum number of Monument Signs per parcel is one (1) per arterial street frontage. iii) Monument Signs shall not have more than two (2) faces. iv) Monument Signs shall not exceed a maximum height of six (6) feet above grade. Exception: for Residential Boulevard District Zones, Monument Signs shall not exceed a maximum height of four (4) feet above grade. v) The maximum area of a Monument Sign for permitted District Zones shall be as follows: (1) City Center – Non-Core Streets: thirty-two (32) square feet. (2) Neighborhood Center: seventy-five (75) square feet (parcels with a single business) or 90 square feet (multi-business complex) (3) Gateway Commercial Avenue: seventy-five (75) square feet (parcels with a single business) or ninety (90) square feet (multi-business complex) (4) Gateway Commercial Center: seventy-five (75) square feet (parcels with a single business) or ninety (90) square feet (multi-business complex) (5) Community Boulevard: thirty-two (32) square feet. vi) Signs shall be landscaped per SVMC 22.70. vii) Signs must be out of the Clear view triangle. b) Guidelines i) The architectural design of a Monument Sign should be an extension of the building’s architecture, or strongly complementary to the building’s architecture in form, materials, and color. ii) Exposed materials used in Monument Signs should be wood, metal, stone, brick, concrete (including precast and GFRC), and/or paint. Plastics should not be used. iii) Monument Signs should be illuminated by external or halo illumination only. Internally illuminated can signs with large translucent plastic panels should not be used. B O O k ii : D e v e l O p m e n t r e g u l a t i O n s pa g e 74 s i g n a g e r e g u l a t i O n s 2.6.2. si g n ty p e s 6) Freestanding Signs Freestanding Signs are permanently mounted signs not attached to a building, in which signs are constructed on or are affixed to the ground by columns, poles, or similar structural components. a) Standards i) Freestanding Signs shall only be permitted along Sprague Avenue for non-residential uses with a dedicated ground floor entrance, within permitted District Zones indicated on the Signage Regulation Chart 2.6. ii) The maximum number of Freestanding Signs per parcel is one (1). iii) The maximum height of a Freestanding Sign for permitted District Zones shall be as follows: (1) Mixed Use Avenue: twenty (20) feet. (2) Gateway Commercial Avenue: thirty (30) feet (single business) or forty (40) feet (multi-business complex). (3) Gateway Commercial Center: thirty (30) feet (single business) or forty (40) feet (multi-business complex) or fifty (50) feet (parcels abutting I-90). iv) The maximum area of a Freestanding Sign for permitted District Zones shall be as follows: (1) Mixed Use Avenue: one hundred (100) square feet. (2) Gateway Commercial Avenue: one hundred (100) square feet. (3) Gateway Commercial Center: one hundred (100) square feet (single business) or two hundred and fifty (250) square feet (multi-business complex, or parcels abutting I-90). Where three (3) or more businesses agree to share a single sign structure, an additional twenty (20) percent of sign area shall be allowed up to a maximum of two hundred and fifty (250) square feet. v) Sign location: Freestanding Signs with structural supports less than two (2) feet in width, with copy area placed at a height of seven (7) feet or more above grade, may be located at the property line, outside of the clear view triangle (SVMC 22.70). Freestanding signs with structural supports of more than two (2) feet shall be set back not less than ten (10) feet from the front property line or border easement. vi) Signs shall be landscaped per SVMC 22.70. vii) A single unornamented pole support design topped by a can sign typical of a commercial strip shall not be used. b) Guidelines i) A Freestanding Sign should have an articulated architectural character and well–crafted details. (1) At a minimum, design treatment or ornamentation of structural supports as a decorative composition (for example, featuring columns, struts, braces, fittings, caps, decorative frames, etc.) together with decoratively framed sign panels is recommended. (2) Alternatively, a Freestanding Sign should have an internal structural support within an architectural tower type of design, featuring a base, shaft, and top. ii) The architecture and composition of a Freestanding Sign structure should provide visual interest and detail at both automotive and pedestrian-scale speed and perception. iii) The architectural character, materials, and colors of a Freestanding Sign are recommended to be an extension of or complementary to those from the primary building(s). iv) Exposed materials used in Freestanding Signs should be wood, metal, stone, brick, concrete (including precast and GFRC), and/or paint. v) Freestanding Signs should be illuminated by external, halo, exposed neon tube, or exposed LED illumination. Internally illuminated can signs with large translucent plastic panels should not be used. 6) Freestanding sign Note: Portable menu signs not permitted anywhere in the City B O O k ii : D e v e l O p m e n t r e g u l a t i O n s pa g e 75 s i g n a g e r e g u l a t i O n s 2.6.2. si g n ty p e s 7) Blade Signs Blade Signs are signs which are oriented perpendicularly to the building façade and which are suspended under a bracket, armature, or other mounting device. a) Standards i) Blade Signs shall only be permitted for non-residential uses with a dedicated ground floor entrance. ii) Blade Signs shall only be mounted on the wall area below the second floor. iii) No Blade Sign shall exceed sixteen (16) square feet in size. iv) Blade Signs shall project no more than four (4) feet from the façade of the building. v) No portion of a Blade Sign shall be lower than eight (8) feet above the level of the sidewalk or other public right-of-way over which it projects. vi) The area of Blade Signs shall not count towards the total permitted sign area of building mounted signs. b) Guidelines i) Exposed materials used in Blade Signs should be wood, metal, and paint only. ii) Blade Signs should be illuminated by external illumination only. 8) Projecting Signs Projecting Signs are cantilevered signs which are structurally affixed to the building and oriented perpendicularly to the building façade. a) Standards i) Projecting Signs shall only be permitted for non-residential uses with a dedicated ground floor entrance. ii) Projecting Signs shall only be mounted on wall area below the second floor level. iii) No Projecting Sign shall exceed sixteen (16) square feet in size. iv) Projecting Signs shall project no more than four (4) feet from the façade of the building. v) No portion of a Projecting Sign shall be lower than eight (8) feet above the level of the sidewalk or other public right-of-way over which it projects. vi) The area of Projecting Signs shall not count towards the total permitted sign area of building mounted signs. b) Guidelines i) Exposed materials used in Projecting Signs should be wood, metal, and paint only. ii) Projecting Signs should be illuminated by external illumination, exposed neon tube illumination, exposed incandescent bulb illumination, exposed LED illumination, or halo illumination. Internally illuminated can signs with large translucent plastic panels should not be used. iii) Projecting Signs incorporating a distinctive shape relating to the business are recommended, as well as signs utilizing three-dimensional and well crafted designs. 7) Blade sign 8) projecting signBO O k ii : D e v e l O p m e n t r e g u l a t i O n s pa g e 76 s i g n a g e r e g u l a t i O n s 2.6.2. si g n ty p e s 9) Awning Face Signs Awning Face Signs are signs applied to the primary face of an awning, including sloped awning faces and vertical box awning faces. a) Standards i) Awning Face Signs shall only be permitted for non-residential uses with a dedicated ground floor entrance. ii) Awning Face Signs shall not exceed twenty (20) percent of the area of the awning face. iii) Awning Face Signs shall project no farther from the building than its associated awning. iv) No portion of an Awning Face Sign shall be less than eight (8) feet above the level of the sidewalk or other public right-of-way over which it projects. b) Guidelines i) Awning Face Signs should consist of vinyl or paint applied directly to the awning. ii) Awning materials should be canvas or nylon; plastic should not be used. iii) Awning Face Signs should be illuminated by external illumination only. 10) Awning Valance Signs Awning Valance Signs are signs applied to the awning valence. a) Standards i) Awning Valance Signs shall only be permitted for non-residential uses with a dedicated ground floor entrance. ii) Lettering for Awning Valance Signs shall include one (1) line of lettering not to exceed two-thirds (2/3) the height of the valance or twelve (12) inches, whichever is less. b) Guidelines i) Awning Valance Signs should consist of vinyl or paint applied directly to the awning. ii) Awning materials should be canvas or nylon; plastic should not be used. iii) Awning Valance Signs should be illuminated by external illumination only. 11) Awning Side Signs Awning Side Signs are signs applied to the side panel of an awning. a) Standards i) Awning Side Signs shall only be permitted for non-residential uses with a dedicated ground floor entrance. ii) The area of Awning Side Signs shall not count towards the total permitted sign area for building mounted signs. iii) Lettering for Awning Side Signs shall not exceed twelve (12) inches in height with total sign area not to exceed twenty (20) percent of the area of the awning side area. iv) Awning Side Signs shall project no farther from the building than its associated awning. v) No portion of an Awning Side Sign shall be less than eight (8) feet above the level of the sidewalk or other public right-of-way over which it projects. b) Guidelines i) Awning Side Signs should consist of vinyl or paint applied directly to the awning. ii) Awning materials should be canvas or nylon; plastic should not be used. iii) Awning Side Signs should be illuminated by external illumination only. 11) Awning side sign9) Awning Face sign 10) Awning valance sign B O O k ii : D e v e l O p m e n t r e g u l a t i O n s pa g e 77 s i g n a g e r e g u l a t i O n s 2.6.2. si g n ty p e s 12) Above Awning Signs Above Awning Signs are signs which are mounted above the upper edge of a valance of an awning and oriented parallel to the building wall surface. a) Standards i) Above Awning Signs shall only be permitted for non-residential uses with a dedicated ground floor entrance. ii) Above Awning Signs shall not exceed one and one-half (1 ½) times the valance height, and width shall not exceed two-thirds (2/3) of the awning width. iii) Above Awning Signs shall project no farther from the building than its associated awning. iv) No portion of an Above Awning Sign shall be less than eight (8) feet above the level of the sidewalk or other public right-of-way over which it projects. v) Lettering for Above Awning Signs shall include one (1) line of lettering only. b) Guidelines i) Materials used in Above Awning Signs should be wood, metal, and paint only. ii) Above Awning Signs should be illuminated by external illumination only. 13) Under Awning Signs Under Awning Signs are signs which are suspended under an awning, perpendicular to the building facade. a) Standards i) Under Awning Signs shall only be permitted for non-residential uses with a dedicated ground floor entrance. ii) Under Awning Signs must be located adjacent to a public entrance from a City sidewalk. iii) No more than one (1) Under Awning Sign shall be permitted per establishment per façade. iv) The area of Under Awning Signs shall not count towards the total sign area permitted based on the Linear Frontage Ratio. v) No Under Awning Sign shall exceed three (3) square feet in size. vi) Under Awning Signs shall project no farther from the building than its associated awning. vii) No portion of an Under Awning Sign shall be less than eight (8) feet above the level of the sidewalk or other public right-of-way over which it projects. b) Guidelines i) Materials used in Under Awning Signs should be wood, metal, and paint only. ii) Under Awning Signs should be illuminated by external illumination only. 14) Canopy Fascia Signs Canopy Fascia Signs are signs that are mounted to the front or side fascia of a canopy, contained completely within that fascia, and oriented parallel to the building wall surface. a) Standards i) Canopy Fascia Signs shall only be permitted for non-residential uses with a dedicated ground floor entrance. ii) The height of Canopy Fascia Signs shall not exceed two-thirds (2/3) the height of the fascia or twelve (12) inches, whichever is less. iii) The width of Canopy Fascia Signs shall not exceed two-thirds (2/3) of the canopy width. iv) Canopy Fascia Signs shall project no farther from the building than its associated canopy. v) No portion of a Canopy Fascia Sign shall be less than eight (8) feet above the level of the sidewalk or other public right-of-way over which it projects. vi) Canopy Fascia Signs shall consist of only one (1) line of lettering articulated as individual letters mounted directly to the canopy. b) Guidelines i) Materials used in Canopy Fascia Signs should be metal and paint only. ii) Canopy Fascia Signs should be illuminated by external, halo, exposed LED, or exposed neon tube illumination only. 14) Canopy Facia sign12) Above Awning sign 13) under Awning signBO O k ii : D e v e l O p m e n t r e g u l a t i O n s pa g e 78 s i g n a g e r e g u l a t i O n s 2.6.2. si g n ty p e s 15) Above Canopy Sign Above Canopy Signs are signs which are mounted partially or entirely above the front fascia of a canopy and oriented parallel to the building wall surface. a) Standards i) Above Canopy Signs shall only be permitted for non-residential uses with a dedicated ground floor entrance. ii) The height of Above Canopy Signs shall not exceed one and one-half (1 ½) times the height of the fascia or twenty-four (24) inches whichever is less. iii) The width of Above Canopy Signs shall not exceed two-thirds (2/3) of the canopy width. iv) Above Canopy Signs are permitted only above the front fascia of a canopy. v) Above Canopy Signs shall project no farther from the building than its associated canopy. vi) No portion of an Above Canopy Sign shall be less than eight (8) feet above the level of the sidewalk or other public right-of-way over which it projects. vii) Lettering for Above Canopy Signs shall include only one (1) line of lettering using individual letters only. b) Guidelines i) Exposed materials used in Above Canopy Signs should be wood, metal, and paint only. ii) Above Awning Signs should be illuminated by external, halo, exposed neon tube, exposed incandescent bulb, or exposed LED illumination only. 16) Under Canopy Sign Under Canopy Signs are signs which are suspended under a canopy, perpendicular to the building facade. a) Standards i) Under Canopy Signs shall only be permitted for non-residential uses with a dedicated ground floor entrance. ii) No more than one (1) Under Canopy Sign shall be permitted per establishment per façade. iii) Under Canopy Signs must be located adjacent to a public entrance from a City sidewalk. iv) The area of Under Canopy Signs shall not count towards the total permitted sign area for building mounted signs. v) Under Canopy Signs shall not exceed three (3) square feet in area. vi) Under Canopy Signs shall project no farther from the building than its associated canopy. vii) No portion of an Under Canopy Sign shall be less than eight (8) feet above the level of the sidewalk or other public right-of-way over which it projects. b) Guidelines i) Exposed materials used in Under Canopy Signs should be wood, metal, and paint only. ii) Under Canopy Signs should be illuminated by external illumination only. iii) Under Canopy Signs incorporating a distinctive shape relating to the business are encouraged, as well as signs utilizing three-dimensional and well-crafted designs. 17) Recessed Entry Signs Recessed Entry Signs are signs which are oriented parallel to the building façade and which are suspended over a recessed entry. a) Standards i) Recessed Entry Signs shall only be permitted for non-residential uses with a dedicated ground floor entrance. ii) No Recessed Entry Sign shall exceed twenty (20) square feet in size. iii) Recessed Entry Signs shall not project beyond the façade of the building. iv) No portion of a Recessed Entry Sign shall be lower than eight (8) feet above the level of the sidewalk. b) Guidelines i) Exposed materials used in Recessed Entry Signs should be wood, metal, and paint only. ii) Recessed Entry Signs should be illuminated by external illumination only. 17) Recessed entry sign15) Above Canopy sign 16) under Canopy sign B O O k ii : D e v e l O p m e n t r e g u l a t i O n s pa g e 79 s i g n a g e r e g u l a t i O n s 18) Window Signs Window Signs are signs which are applied directly to a window or mounted or suspended directly behind a window. a) Standards i) Window Signs shall only be permitted for non-residential uses with a dedicated ground floor entrance. ii) Window Signs shall be permitted on windows below the second floor level only. iii) No more than fifteen (15) percent of any individual window area shall be covered or otherwise occupied by signage. iv) The letter height of each Window Sign shall not exceed twelve (12) inches. b) Guidelines i) Ground floor Window Signs should consist of gold or silver leaf, vinyl, or paint applied to the glass, neon mounted or suspended behind the glass, or framed and mounted paper signs. For metallic leaf or vinyl signs, a drop shadow behind letters is recommended to increase visibility. ii) If illuminated, Ground floor Window Signs should be illuminated by exposed neon tube illumination only. 19) Time and Temperature Signs Time and Temperature Signs display time with a dial clock face or a light-emitting digital display, and temperature with a light-emitting digital display. a) Standards i) Time and Temperature Signs shall only be permitted for non-residential uses with a dedicated ground floor entrance. ii) One time and/or temperature sign shall be permitted per business. iii) Time and temperature signs shall occur as or be incorporated as part of one of the following permitted sign types listed within this section: (1) Grand Projecting Signs. (2) Marquee Signs. (3) Wall mounted Signs. (4) Monument Signs. (5) Freestanding Signs. (6) Blade Signs. (7) Projecting Signs. iv) Time and temperature signs shall not include other digital displays or animation. b) Guidelines i) Time and Temperature signs should be illuminated by external, internal, exposed incandescent, exposed LED, and/or exposed neon tube illumination only. 18) Window sign 2.6.2. si g n ty p e s B O O k ii : D e v e l O p m e n t r e g u l a t i O n s pa g e 80 s i g n a g e r e g u l a t i O n s 20) Building Identification Canopy Fascia Signs Building Identification Canopy Fascia Signs are signs which are mounted to the front or side fascia of a canopy, contained completely within that fascia and oriented parallel to the building wall surface and which announce the name of a building. a) Standards i) Building Identification Canopy Fascia Signs shall only be permitted for non-residential or multifamily residential uses with a dedicated ground floor entrance. ii) Building Identification Canopy Fascia Signs shall be located only on the fascias of a canopy above the primary building entrance and shall be located entirely within the canopy fascia. iii) Only one (1) canopy per façade may have Building Identification Canopy Fascia Signs. iv) The area of Building Identification Canopy Fascia Signs shall not count towards the total permitted sign area for building mounted signs. v) Building Identification Canopy Fascia Signs shall not exceed one (1) line of lettering not to exceed two-thirds (2/3) the height of the fascia or twelve (12) inches, whichever is less. vi) Building Identification Canopy Fascia Signs shall project no farther from the building than its associated canopy. vii) No portion of a Building Identification Canopy Fascia Sign shall be less than eight (8) feet above the level of the sidewalk or other public right- of-way over which it projects. viii) Lettering for Building Identification Canopy Fascia Signs shall include only one (1) line of lettering using individual letters only. b) Guidelines i) Building Identification Canopy Fascia Signs should consist of metal letters, vinyl or paint applied to a canopy, or may be inscribed into the canopy. ii) Building Identification Canopy Fascia Signs should be illuminated by external illumination or halo illumination only. 2.6.2. si g n ty p e s 20) Building Identification Canopy Fascia sign 21) Building Identification Wall sign B O O k ii : D e v e l O p m e n t r e g u l a t i O n s pa g e 81 s i g n a g e r e g u l a t i O n s 21) Building Identification Wall Signs Building Identification Wall Signs are signs located on and parallel to a building wall that announce the name of a building. a) Standards i) Building Identification Wall Signs shall only be permitted for non- residential or multifamily residential uses with a dedicated ground floor entrance. ii) Building Identification Wall Signs shall be located only on the frieze, cornice, or fascia area of storefront level; frieze, cornice, fascia, parapet of the uppermost floor; or above the entrance to main building lobby. iii) Only one (1) building identification wall sign shall be permitted per building per street-facing façade. iv) The area of Building Identification Wall Signs shall not count towards the total permitted sign area for building mounted signs. v) Building Identification Wall Signs shall be no taller than twenty-four (24) inches in height. vi) Building Identification Wall Signs shall project no more than one (1) foot from the façade of the building. b) Guidelines i) Building Identification Wall Signs should be inscribed into the façade, painted onto the façade, or constructed of individual metal letters. ii) Building Identification Wall Signs should be illuminated by external illumination or halo illumination only. 22) Building Identification Window sign 2.6.2. si g n ty p e s B O O k ii : D e v e l O p m e n t r e g u l a t i O n s pa g e 82 s i g n a g e r e g u l a t i O n s 22) Building Identification Window Signs Building Identification Window Signs are signs applied directly to a window or mounted or suspended directly behind a window. a) Standards i) Building Identification Window Signs shall only be permitted for non- residential or multifamily residential uses with a dedicated ground floor entrance. ii) Building Identification Window Signs shall only be located on a transom window above a primary entrance, or the glazed area of primary door. iii) Only one (1) Building Identification Window Signs shall be used per building per street-facing façade. iv) The area of Building Identification Window Signs shall not count towards the total permitted sign area for building mounted signs. v) No more than twenty-five (25) percent of any individual window area shall be covered or otherwise occupied by signage. vi) The letter height of each Building Identification Window Sign shall not exceed twelve (12) inches and must be taller than four (4) inches. b) Guidelines i) A Building Identification Window Sign should consist of gold or silver leaf, vinyl or paint applied to the glass only. ii) Ground floor Window Signs should consist of gold or silver leaf, vinyl, or paint applied to the glass, neon mounted or suspended behind the glass, or framed and mounted paper signs. For metallic leaf or vinyl signs, a drop shadow behind letters is recommended to increase visibility. iii) A Building Identification Window Sign should be illuminated by external illumination only. 23) Temporary Signs See SVMC Chapter 22.110 for temporary sign regulations.