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19-052.03 KREM Marketing Solutions: Economic Development Marketing CrrY OF ne Valley 10210 E Sprague Avenue♦ Spokane Valley WA 99206 Phone: (509)720-5000♦Fax:(509)720-5075 ♦www.spokanevalley.org Email:cityhall@spokanevalley.org December 18, 2020 Contract No. 19-052.03 KREM Marketing Solutions Attn: Ron Strom 4103 S. Regal St. Spokane, WA 99223 Re: Implementation of 2021 option year,Agreement for KREM Marketing Solutions, Contract No. 19-052 and amendments thereto. Dear Mr. Strom: The City executed an Agreement for provision of marketing and communications services on February 28, 2019, as amended on October 5, 2020 (hereafter the "Original Agreement"), by and between the City of Spokane Valley, hereinafter"City", and KREM Marketing Solutions,hereinafter"Contractor"and jointly referred to as"Parties." The Original Agreement states that it was for one year, with up to two optional one-year terms possible if the parties mutually agree to exercise the options each year. This is year two of two possible option years that can be exercised and runs through December 31, 2021. The City would like to exercise the 2021 option year of the Agreement with the amendments identified below. Amendment: The Parties desire to amend the Original Agreement as follows: 1. Exhibit A "KREM Marketing Solutions 2019 Scope of Work"shall be replaced with a new Exhibit A "KREM Marketing Solutions 2021 Scope of Work and Fee Payment", a copy of which is attached to this Renewal and Amendment Letter and which is incorporated into the Agreement by reference herein. The history of the annual renewals, including dollar amounts, is set forth as follows: Original contract amount ..$135,000(annual) 2020 Renewal $120,000(annual) Amendment#1 $12,000(added to 2020) 2021 Renewal $106,000 (annual) 2. Section 3 "Compensation"shall be amended as follows: City agrees to pay Consultant an amount not to exceed $106,000 (which includes Washington State Sales Tax if any is applicable) as full compensation for everything done under this Agreement, as set forth in Exhibit A. Consultant shall not perform any extra, further, or additional services for which it will request additional compensation from City without a prior written agreement for such services and payment therefore. All of the other contract provisions contained in the original Agreement shall remain in place and remain unchanged in exercising this option year. If you are in agreement with exercising the 2021 option year and the amendments identified herein, please sign below to acknowledge the receipt and concurrence to perform the 2021 option year and amendments herein. Please return two copies to the City for execution, along with current insurance information. A fully executed original copy will be mailed to you for your files. CITY OF SPOKANE VALLEY KREM Marketing Solutions rn f r(e 5 • ca- ark Calhoun, City Manager e tetii JP� Title ATTEST: 1<(1-t6 cam/ Christine Bainbridge, City Clerk APPROVED AS TO FORM: Office e Ci rney Attach: Exhibit A: KREM Marketing Solutions 2021 Scope of Work and Fee Payment Exhibit A: KREM Marketing Solutions 2021 Scope of Work and Fee Payment Deliverables and tasks shall be completed within the periods identified below or in such reasonable time as identified by the City in writing. STRATEGY PROJECT(S) DESCRIPTION TOOLS/FEES Business Recruitment,Expansion Campaign targeting businesses in Video marketing utilizing broadcast channels June and Retention the Spokane region to relocate or through August.$20,000 expand in Spokane Valley. • Tru by Hilton 30 second spot (address streamlined Digital marketing through Linkedln and targeted permitting) display, February through November— • Undetermined 30 second $2,000/month.$20,000 spot Campaign targeting Seattle, Video streaming via Premion,July through October— Portland and/or San Francisco $3,000/month.$12,000 metros for skilled labor recruitment. • Reduced version of branding video created (see page 2) Business Retention Geo-fenced campaign targeting Digital marketing through Facebook and Instagram. Valley residents to buy local and Total spend:$4,000 support small businesses. • $750 January through April • $500 May and June Integrate a restaurant ad into campaign as well. • Tourism Campaigns to promote Valley Digital marketing through Facebook/Instagram events. and/or targeted display. Digital ads generally run 4-8 Farmers Market($2,500) weeks prior to events,depending if events are Crave! (only if open to the public ticketed and their targeted demographic/geo-fenced -$1,000) location. $7,750 Cycle Celebration($750) Summer Theater events($1,000) Valleyfest($1,000) Winterfest($1,500) Tourism Tourism and Leisure Campaign Video development in spring 2021—production included with media fees.Campaign runs May 1-Sept Develop a 3-minute city outdoor 30(post COVID) and recreation video(river, • Digital native advertising-$1,500/month hiking, parks,area opportunities) • Digital marketing through Facebook and to encourage visitors to stay and targeted display-$2,500/month recreate near Spokane Valley. • Targeted video utilizing online streaming- $2,000/month 5 months @ $6,000/month:$30,000. Branding and Community Develop a 3-minute informational Produce and utilize video on ED and city websites, Engagement video to promote the city's brand and in digital media.$6,000 as a great place to live with access to recreation, retail, etc. Recruitment tool for skilled labor and remote workers. Branding and Community Promote Pines GSP, Barker GSP, Production fees to update videos with new Engagement Balfour Park,Sullivan/Trent schematics and/or information; utilize on ED and city projects, Expo Center expansion websites,and in social media.$2,750 Promote CenterPlace Regional Production fee. Utilize video to promote CenterPlace Event Facility/West Lawn on websites and in digital media.$3,500 Total spend: $106,000 Fee Payment Consultant shall provide a monthly invoice for all services rendered during the billing cycle.The invoice shall summarize all consulting, production and creative fees,and media purchase.Consultant shall be paid for tasks completed as identified in the invoice during the billing cycle. A �' CERTIFICATE OF LIABILITY INSURANCE DATE'MrvDD O YY) THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER,AND THE CERTIFICATE HOLDER. IMPORTANT:If the certificate holder is an ADDITIONAL INSURED,the policy(ies)must have ADDITIONAL INSURED provisions or be endorsed.If SUBROGATION IS WAIVED,subject to the terms and conditions of the policy,certain policies may require an endorsement.A statement on this °—�' certificate does not confer rights to the certificate holder in lieu of such endorsement(s). c PRODUCER CONTACT es Aon Risk Services Northeast, Inc. NAME: 'O New York NY Office (NC"No.Ext); (866) 283-7122 FAX No); (800) 363-0105 ty One Liberty Plaza E-MAIL 165 Broadway, Suite 3201 ADDRESS: _ New York NY 10006 USA INSURER(S)AFFORDING COVERAGE NAIC# INSURED INSURER A: National Union Fire Ins Co of Pittsburgh 19445 KREM-TV/KSKN-TV INSURER B: AIU Insurance Company 19399 4103 South Regal Street Spokane WA 99223 USA INSURERC: New Hampshire Insurance Company 23841 INSURER D: INSURER E: INSURER F: ,'' COVERAGES CERTIFICATE NUMBER:570084803824 REVISION NUMBER: THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED.NOTWITHSTANDING ANY REQUIREMENT,TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS * * CERTIFICATE MAY BE ISSUED OR MAY PERTAIN,THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES.LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. Limits shown are as requested INSR ADDL SUBR POLICY EFF POLICY EXP LTR TYPE OF INSURANCE INSD WVD POLICY NUMBER ((MMIDD/YYYYI `(MMIDD/YYYY) LIMITS A X COMMERCIAL GENERAL LIABILITY GL1729035 11/01/202011/01/2021 EACH OCCURRENCE 41,000,000 CLAIMS-MADE X OCCUR DAMAGE TOREMtD $1,000,000 PREMISES(Ea occurrence) MED EXP(Any one person) PERSONAL&ADV INJURY $1,000,000 N GEN'LAGGREGATE LIMIT APPLIES PER: GENERAL AGGREGATE S2,000,000 0 71 PRO- X POLICY JECT LOC PRODUCTS•COMP/OPAGG $1,000,000 77 OTHER: o N- A CA 459-45-04 11/01/202011/01/2021 COMBINED SINGLE LIMIT `n AUTOMOBILE LIABILITY $1,OOO,000 AOS (Ea accident) ,- A X ANY AUTO CA 459-45-12 11/01/2020 11/01/2021 BODILY INJURY(Per person) Z OWNED SCHEDULED VA BODILY INJURY(Per accident) C) AUTOS HIRED AUOTOS NON-OWNED PROPERTY DAMAGE v ONLY AUTOS ONLY (Per accident) — t_ C) UMBRELLA LIAB OCCUR EACH OCCURRENCE U EXCESS LIAB CLAIMS-MADE AGGREGATE DED RETENTION B WORKERS COMPENSATION AND WC046912990 11/01/2020 11/01/2021 x PER STATUTE OTH- EMPLOYERS'LIABILITY Y/N AOS ER ANY PROPRIETOR/PARTNER/EXECUTIVE E E.L.EACH ACCIDENT $1,000,000 B OFFICER/MEMBEREXCLUDED? N/A WC046912981 11/01/2020 11/01/2021 (Mandatory In NH) FL E.L.DISEASE-EA EMPLOYEE $1,000,000 II yes,describe under DESCRIPTION OF OPERATIONS below E.L-DISEASE-POLICY LIMIT Si,000,000— MI DESCRIPTION OF OPERATIONS/LOCATIONS/VEHICLES(ACORD 101,Additional Remarks Schedule,may be attached If more space Is required) The City of Spokane valley is included as Additional Insured in accordance with the policy provisions of the General Liability policy. General Liability evidenced herein is Primary and Non-Contributory to other insurance available to an Additional Insured, but only in accordance with the policy's provisions. 11 1-.�� c CERTIFICATE HOLDER CANCELLATION SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE ._-■ , EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE cC POLICY PROVISIONS. r f '•+i City of Spokane valley AUTHORIZED REPRESENTATIVE Lesli Brassfield 10210 East Sprague Ave Spokane valley WA 99206 USA `% ithfe- `�'cN _ k � 1 cJ c/�' rfiletrs/r, aJ - ©1988-2015 ACORD CORPORATION.All rights reserved. ACORD 25(2016/03) The ACORD name and logo are registered marks of ACORD AGENCY CUSTOMER ID: 570000078303 LOC#: A ADDITIONAL REMARKS SCHEDULE Page _ of _ AGENCY NAMED INSURED Aon Risk Services Northeast, Inc. KREM-TV/KSKN-TV POLICY NUMBER See certificate Number: 570084803824 CARRIER NAIC CODE See certificate Number: 570084803824 EFFECTIVE DATE: ADDITIONAL REMARKS THIS ADDITIONAL REMARKS FORM IS A SCHEDULE TO ACORD FORM, FORM NUMBER: ACORD 25 FORM TITLE: Certificate of Liability Insurance INSURER(S) AFFORDING COVERAGE NAIC# INSURER INSURER INSURER INSURER ADDITIONAL POLICIES If a policy below does not include limit information,refer to the corresponding policy on the ACORD certificate form for policy limits. POLICY POLICY INSR ADDL SUER POLICY NUMBER EFFECTIVE EXPIRATION LIMITS LTR TYPE OF INSURANCE INSD WV]) DATE DATE (MM/DD/YYYY) (MM/DD/YYYY) WORKERS COMPENSATION g N/A wC046912982 11/01/2020 11/01/2021 CA N/A wc046912989 11/01/2020 11/01/2021 MA OH WA ACORD 101(2008/01) ©2008 ACORD CORPORATION.All rights reserved. The ACORD name and logo are registered marks of ACORD