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2003, 11-18 Study Session MinutesAttendance: Councilmembers: Michael DeVleming, Mayor Diana Wilhite, Deputy Mayor Dick Denenny, Councilmember Mike Flanigan, Councilmember Richard Munson, Councilmember Gary Schimmels, Councilmember Steve Taylor, Councilmember MINUTES City of Spokane Valley City Council Study Session November 18, 2003, 6:00 p.m. Staff: Dave Mercier City Manager Nina Regor, Deputy City Manager Ken Thompson, Finance Director Marina Sukup, Community Development Director Neil Kersten, Public Works Director Mike Jackson, Parks & Recreation Director Cal Walker, Police Chief Cary Driskell, Deputy City Attorney Tom Scholtens, Building Official Steve Worley, Sr. Engineer Scott Kuhta, Long Range Planner Sue Pearson, Deputy City Clerk Chris Bainbridge, City Clerk Mayor DeVleming opened the meeting at 6:00 p.m., welcomed all in attendance, reminded everyone that this is a study session and there will be no public comments, and requested that all electronic devices be turned off for the duration of the meeting. Deputy City Manager Nina Regor introduced Morgan Koudelka, most recently from Eugene, Oregon and formerly from Texas, who accepted the position of Administrative Analyst. Morgan was then welcomed by Council. 1. Presentation: International Trade Alliance and Convention Visitor's Bureau Councilmember Dick Denenny introduced Roberta Brooke, Executive Director of the International Trade Alliance; and John Brewer, President and General Manager of Spokane Regional Convention and Visitor's Bureau. Councilmember Denenny explained that they attended a Sales Mission last September in Calgary. The purpose of the trip was to showcase Spokane Regional travel opportunities to Calgary's travel trade and travel consumers. Ms. Brooke thanked the Council for the opportunity to discuss the trip and for Council's support for ITA. After giving the highlights of the trip, she added that this large conference body was making a decision to possibly bring this conference to our region in the future. Mr. Brewer added that this trip was a great opportunity to partner with the Valley and others and to examine the Canadian market. A big part of their involvement was to help develop stronger ties between Canada and the Spokane region. Mr. Brewer concluded by stating that the mission was very successful. 2. Adult Entertainment Proposed Amendment to Chapter 14.508 Deputy City Attorney Driskell briefly explained that the Zoning Code requires nonconforming adult retail businesses to relocate to a suitable location or close by September 7, 2004 and that date was extended to September 7, 2005 by Council on August 26, 2003. On September 11, 2003, staff presented the Commission the options listed on Attorney Driskell's November 18, 2003 memo; and the Planning Commission recommends Council approve option 2. Long Range Planner Kuhta then gave a brief PowerPoint presentation on the background and options and stated that the end result is that the Planning Commission recommends deleting the amortization provisions for adult retail entertainment businesses, which means those businesses would be allowed to stay as non - conforming uses and would be subject to Study Session Minutes 11 -18 -03 Page 1 of 4 Date Approved by Council: 11 -25 -03 the rest of the non - conforming provisions of the Zoning Code. Staff also discussed the potential unintended consequences of having retail businesses move, such as impact on the area. Staff stated they concur with the Planning Commission recommendation, and Attorney Driskell said that this would pertain to four adult retail businesses; that those businesses have been at their location for some time, pay taxes, and that very few complaints have been received concerning these businesses. Mr. Driskell added that he and Mr. Kuhta spoke with Penny Lancaster concerning hours of operation of the businesses, and staff feels operation hours are more of a license issue. Mr. Driskell mentioned City of Spokane's current and previous court cases and stated that he will research that issue to discover the outcome of those cases and what the specific issues were /are. It was Council consensus to proceed with this ordinance and option #2 for the November 25 council agenda. 3. GMA Steering Committee Interlocal Agreement. Deputy City Attorney Driskell said that this agreement has been proposed by Spokane County and reflects discussions of an October 9 meeting when the Committee met; and establishes responsibilities of and rules for the Steering Committee. It was moved by Councilmember Taylor and seconded by Councilmember Munson to accept the amended GMA Joint Planning Interlocal Agreement as presented. Vote by Acclamation: In Favor: Unanimous. Opposed: None. Abstentions: None. Motion carried. 4. Senior Center Update. Parks and Recreation Director Jackson briefed Council that the Senior Citizen Board would like to use the $5,000 to help fund a full time employee, hired by them, to help operate their Center; and that the Board has requested that their financial obligations to the City continue status quo, they would continue to rent the space at the Senior Center to outside groups and continue to pay the City of Spokane Valley $12,000 per year. Mr. Mercier added that the $12,000 was accounted for as a revenue expectation, and the $5,000 was not in composing the 2004 budget. It was moved by Councilmember Munson and seconded by Mayor DeVleming to accept the proposal by the Senior Citizen Board for the year 2004. Vote by Acclamation: In Favor: Unanimous. Opposed: None. Abstentions: None. Motion carried. 5. Proposed Amendment to Public Safety Interlocal Agreement (SCOPE). Chief Cal Walker said that this issue was addressed at the start of the City's incorporation when Council was advised there would be some additional requests for the SCOPE program to continue; however, no cost allocations were done at that time; that this is more of a housekeeping item the cost to operate SCOPE. Chief Walker pointed out that there are currently 15 SCOPE stations, with four in the Spokane Valley city limits, and he explained the method used to determine the cost of the SCOPE services. It was also mentioned there were three errors in the document: misspelling of Bonnie Abernethy's name; the incorporation date should be March 31, 2003; and the Sheriff's Incident Response Team should be SIRT. With those errors corrected, it was moved by Mayor DeVleming and seconded by Councilmember Flanigan to accept this proposal. Vote by Acclamation: In Favor: Unanimous. Opposed: None. Abstentions: None. Motion carried. 6. Comprehensive Plan Facilities Element Discussion. Community Development Director Sukup gave her PowerPoint presentation, and mentioned the interim plan goals and levels of service. Brief discussion followed regarding the definition of "concurrency" (must meet the level of service standard); the role of the Steering Committee; the Transit Authority; and overall levels of service. 7. Right -of -Way and Cross Circulation between Appleway and Sprague Discussion. Public Works Director Kersten discussed his November 18 memo to council. Discussion ensued regarding the accompanying roads report, and the large range of cost (3.5 to 6 million) to purchase the right -of -way on Appleway to west of Dishman -Mica. Director Kersten said preliminary estimates are Study Session Minutes 11 -18 -03 Page 2 of 4 Date Approved by Council: 11 -25 -03 needed from comparable projects, and on what an in -depth evaluation of converting back to two -way would cost. Other issues brought up from Mr. Kersten's PowerPoint presentation included the impact of additional lanes on traffic circulation (either one -way, two -way or a combination); impact on existing businesses; potential for development with current land use regulatory provisions; and how far to extend the couplet east. Other considerations included I90 construction which would distort traffic patterns during the next three years; and new east /west streets which might shift traffic away from Sprague; also that there appears to be more vacant undeveloped land west of University Road than east; that key intersections will need to be identified to establish where to focus efforts; who should perform an analysis, and if we should (or could) piggyback on other planning studies. City Manager Mercier suggested that an economic analysis will only provide a slice of the data to use in making the overall decision to provide better traffic along corridors and generate economic development; and that rather than find the outcome of a study, Mr. Mercier prefers to define the criteria of the study first. Mayor DeVleming added that we also need to know what the community wants and what it will cost. Councilmember Flanigan said that he feels some of these issues will be decided upon as we go through the GMA process, but before we decide to switch one way or not, we need to know traffic patterns projected for the next 20 years. Councilmember Munson stated he feels Council and the Planning Commission should have another joint meeting to come up with positive ideas and build questions to ensure the right questions are asked in order to develop the kind of plan which will carry the community through the next 20 years; and that perhaps re- examine the time frame within which to accomplish these goals. Mr. Mercier recommended moving forward with a joint Council /Planning Commission session to sort through questions, and to provide concentrated effort on trying to define criteria we think would be valid for the basis of an economic analysis study. Mayor DeVleming added that a timeline needs to be addressed as this process affects people's ability to sign leases and make other plans related to their locations. Councilmember Taylor stated he feels conducting an economic analysis will not contribute significantly to this debate and that it will only postpone the decision to go forward; that he is opposed to further delays; likes the idea of a joint session with the Planning Commission, but feels we are no closer than we were before because we want some kind of study to show that the plan can go forward. Councilmember Taylor stated he feels Council should make that decision. Mayor DeVleming called for a short recess at 7:54 p.m., and reconvened the meeting at 8:00 p.m. 8. Wastewater Issues Discussion. Public Works Director Kersten explained that on October 27, 2003, the City of Spokane passed a resolution calling for an election to establish a Metropolitan Municipal Corporation in the County of Spokane Urban Growth Area and that a public hearing is now set for December 17, 2003. Mr. Kersten said that if that issue proceeds, we should formulate and relay an opinion. Mr. Kersten mentioned that the Technical Committee developed a list of five questions for DOE and a copy of that letter is enclosed for council reading; and that the DOE appears favorable with the City administering the plant ten years before requiring improvements. 8a. Motion Consideration: Extension of Time to March 31, 2004, for Hotel /Motel Agencies to use funds awarded for calendar year 2003. Councilmember Flanigan explained that due to insurance questions, contract questions and issues, and the award of funds so late in the year, he suggests extending the time for use of the funds awarded for 2003, to March 31, 2004. It was moved by Deputy Mayor Wilhite and seconded by Councilmember Taylor to extend the time to March 31, 2004, for Hotel/Motel Agencies to use funds awarded for calendar year 2003. Vote by Acclamation: In Favor: Unanimous. Opposed: None. Abstentions: None. Motion carried. Study Session Minutes 11 -18 -03 Page 3 of 4 Date Approved by Council: 11 -25 -03 9. Advance Agenda Additions. Councilmember Denenny suggested adding a presentation from Spokane Transit at the December 16 meeting so that Council may be brought up to date on the Transit's current issues, and to keep January 6, 2004 for a discussion concerning the Transit's budget. Councilmember Taylor suggested adding discussion of legislative issues for the December 16 agenda. City Manager Mercier added that all departments will be developing a work plan for council review approximately late January. 10. City Manager Comments. City Manager Mercier said he distributed copies of a sample resolution for employee recognition and safety program, and would like council to consider a similar resolution for the next consent agenda. It was the consensus of council to place that item on the next council consent agenda. Mr. Mercier also mentioned that the closing transaction on the bond sale took place this morning; and that he, Cary Driskell and Neil Kersten will be going to Stockton California tomorrow in connection with that City's wastewater treatment plant issues. After brief mention of the upcoming fee resolution, it was council consensus to bring the clean copy of the fee resolution (not the underline /strikeout version) to the next council meeting for consideration. There being no further business, it was moved, seconded, and unanimously agreed upon to adjourn. The meeting adjourned at 8:30 p.m. ristine Bainbridge, City Clerk Michael DeVleming, Mao Study Session Minutes 11 -18 -03 Page 4 of 4 Date Approved by Council: 11 -25 -03 1 1 Team Spokane Stampede to Calgary September 3 - 6, 2003 Sp -�T1-3 ri International Trade Alliance SPOKANE. WASHINGTON U S.A WLLCOME CANADIANS Above Par • com Contents Purpose and Goals Media Coverage Marketing Canadian Research Itinerary Spokane Region Attendees Evaluations and Takeaways Next Steps 1 3 16 26 33 35 37 43 WELCOME CANADIANS Above Par Experiences. At Par Prices www. v i s I is pokan e. c o m Purpose and Goals mr ,� WFLC.OML CANADIANS WHY CALGARY, WHY NOW ... With a much stronger Canadian dollar (I 1% stronger today than one year ago) and greatly improved buying power, Spokane Regional travel partners had a great opportunity to reach this growing market In the past decade Canadian tnvel to the U.S. grew 9%. As the exchange rate becomes more favorable for Canadian visitors to the U.S., and negative world events become somewhat less of a concern, the CVB, through supportive research. feels it is an opporwne time to become more visible in Southern Alberta and British Columbia. Our MISSION was to showcase Spokane Regional travel opportunities to Calgary's travel trade and travel consumers. The event allowed area hospitality suppliers to network and conduct business with Calgary media. travel agents, meeting and tour group planners and potential leisure travelers. "Team Spokane" also met with Alberta and Calgary dignitaries and local travel professionals to learn what is working for them in tourism. This visit was just one step in developing stronger ties between Canada and the Spokane Region in regards to economic development and community relations. Through a series of five trade and consumer shows, a hospitality pavilion, media contacts, and personal appointments, the CVB set, and reached the following goals during the four day "Stampede" and three day add -on trip to Edmonton: ACCOUNTABILITY GOALS ROjECT GOAL ACTUAL I. Number of contacts (client contacts only. not peer contacts) a. Hyatt/Spruce trade contacts 50 SO b. Addison Travel Shows (Edmonton and Calgary) 100 260 c. Metropolitan Trade Show on Sept" 0 66 TOTAL CLIENT CONTACTS 1 SO 376 2. User hits to Canadian button In September. 2003 2.000 1.171 This site will remain active and grow as long as there is a desire from the Spokane hospitality industry. 3. Visitor Guide Distribution at Spruce (170.000 attendees) Rather than distrbute the visitors guide in bulk. it was decided that we would print an "At Par Card" in quantity for distribution. 7. Spokane Participants Grading Scale 5.000 1.200 (est) 4. At Par" Card distribution 0 8.000 (est) 5. Canadian Media 10 3 6. Regional/Canadian Media Coverage Value 0 510.888 See Attached Evaluation 8. Develop reciprocal trade mission from Calgary and Edmonton tourism to Spokane. Meetings in Edmonton and Calgary with both Mayors. CVB leaders and industry peers resulted in a positive beginning to this outcome (See Attached Letter from Mayor Smith). 2 Media Coverage CANADIANS 3 Publication Title of Article Audience Circulation Advertising Equivalent for article Journal of Business, 07 -31 -2003 'Canadian Cash Re- entices" Spokane 15,500 2.540 KSBN Radio, 08 -25 -2003 Canadian sales mission with John Brewer & Roberta Brooke Spokane 20,000 150 Journal of Business, 08 -21 -2003 "Calgary Business Trip Draws 40 Participants' Spokane 15,500 2.815 KXLY -TV News & KXLY News Radio 920 segment, "How's Business ?" with Ed Clark. 013 -29 -2003 "Delegation of Spokane Business & Community Leaders is Heading North to Calgary' Spokane 2,600,000 150 KAYU Fox 28 TV News Interview with John Brewer regarding upcoming Canada trip Spokane 2.600,000 100 Spokesman- Review, 09 -03- 2003 "Connection to Canada" with two photos regarding Calgary tip Spokane 105,911 3.312 KHQ -TV News, 09.03 -2003 morning show Live interview with John Brewer as trip readies to depart Spokane for Calgary Spokane 2,600,000 150 Kimberley Daily Bulletin. 09 -04 2003 "Spokane Makes Pitch to Kimberley" Kimberley. British Columbia 6,999 103 The Daily Townsman. 09 -05- 2003 "Spokane Makes Pitch to Kimberley' Cranbrook British Columbia 4,015 95 KAYU Fox 28 TV News. 09 -09 2003 Live interview with Roberta Brooke regarding results of Canada trip Spokane 2,600,000 100 Journal of business, 09 -18 -2003 "Calgary Trade Mission Should Open Door Wide' Regional 15,500 1,373 Media Coverage - SPOKANE STAMPEDE TO CALGARY - -- Sept. 3 - 6, 2003 Total Earned Media $ 10,888 Spokane makes pitch to Kimberley fly CAROLYN GRAM Bulletin Editor Relations between Canada and the United States may be a little frosty at the federal level. but regionally Americans want Canadians to "come on down ". On Wednesday a 56- passenger motorcoach, loaded with Spokane community and business leaders, stopped in Kimberley to deliver a simple message; Spokane wants to strengthen its ties with British Columbians and Albertans. Nancy Goodspeed of the Spokane Convention and Visitor's Bureau ,Ays that the rising Canadian dollar has re- opened the eyes of American business people regarding the mar- ket north of the border. "Spokane is ideally situated to attract Canadian visitors,' Goodspeed said. The Northwestern U.S. and Southern Canada really function as a region. We're friendly with each other. People in Southern British Columbia even get our media. in the past decade, Canadian travel to the U.S. grew 9 per cent. As the exchange rate becomes more favourable for Canadian visi- tors to the U.S., and negative world events become somewhat less of a concern, the CVB believes this is an opportunity to become more visible to our friends to the North." "The dollar provides a ood opportunity for us," said John Brewer, president and general manger of the Spokane CVB. "We haven't made a lot of contact with our Canadian audience in t`lie last few years. We think there are a lot of people who may just not be familiar with Spokane and what it has to offer." Spokane Is close to Kimberley, says Brewer, provides great shop - ping and hotels, and its economy is booming. Like other destinations, such as Kimberley, the Spokane region is focusing more than ever on market- ing to rubber -tired traffic; those people within a day's drive. "We are really focusing on Southern Canada, Montana, Idaho and Washington," said Brewer. "We are finding that people arc travelling more frequently but for shorter lengths of time; maybe a long weekend rather than a two week vacation." Another reason for the interest in B.C. and Alberta is the high rate of Internet use. "We've researched it and found that Western Canada has one of the highest rates of Internet use in the world. That makes marketing through our website a good option," Brewer said. Spokane has set up a Canadian page at their website at www. visit - spokane.com. The site offers all kinds of at par deals for Canadian visitors. After visiting Kimberley the Spokane mission moved on to Banff and Calgary, where they will attend travel partner trade shows. ie Daily Townsman Cranbrook, British Columbia 9 -5 -2003 Calgary trade mission should open door wide You saw lots of red and white Alberta li- cense plates here back when the Canadian exchange rate was more favorable than it had been until quite recently. Retailers here depended on Canadian shoppers. The White Elephant was a desti- nation for Canadians, and such stnrr, ,v Nordstrom, The Bon Marche, and The Crescent exchanged Canadian currency gladly. Motel signs pro- nounced "We accept Canadian at par." That boom ended when the US. dollar strengthened markedly a gainst the Canadian dollar. Now, the reverse has happened, and Canadians' growing buying pow- er In the U.S. Is creating excite- ment here. Two weeks ago, a group of 37 Spokane -area community leaders clambered aboard a motor coach emblazoned with "Team Spokane" on the side for a four -day trade mission to Calgary. The greet- ing we received just about bowled us over. Calgary Mayor Dave Bronconnicr told our contingent that the ties between Spokane and Calgary aren't just strong — they're Herculean. "We seem to be linked In economics, culture, language, even the air we breathe," he said, which was evident with the forest fires an both sides of the border. More importantly. Bronconnicr added, "We receive our U.S. news out of Spokane from KSPS, ABC, NBC, and CBS affiliates that broadcast from Spokane and are part of our basic cable network." Calgarians like 11 that way. When the Canadian RadioTele- vision Commission (CRTC) recently rec- ommended that TV transmissions to Calgary from tits U.S. originate from Seattle rather than Spokane, the people of Calgary would- n't hear of it, Bronconnicr said. "Calgarians executed the largest letter writing cam paign in history to the CRTC insisting broadcast- ing come out of Spokane." Bmnconnier was Indeed well- informed on Spokane's local news. He congratulated the Spokane Valley for forming a new city, was excited about the redevelopment of downtown Spokane. looked forward to park- ing in the RiverPark Square parking garage because it's "such a famous place," and couldn't wait to stay at the Davenport Ho- tel. "We truly are interested In what happens in Spokane," he said. George Brookman, a Calgary business- man, native ambassador, and vice president of the Calgary Stampede, suggested with a chuckle, "I've always believed we should loin our two countries by dividing them from the east and west.' He cunrntly serves on the KSPS Friends of Seven board. "Calgary is a market of 1 million people." he said. "The province of Alberta Is cur- PUBU NOTE GREG SHER'S BOOK rently going through a great economic ex- pansion and will have a surplus of S 1.5 bil- lion at the end of this year. We are anxious to develop and open up reciprocal trade." That—an economic powerhouse —is the kind of trading partner we want. 7110 Spokane Regional Convention and Visitors Bureau and the Interna- tional Trade Alliance put the trip together, enabling the Spokane group to network and conduct business with Calgary media, trav- el agents, meeting and tour -group planners. and potential leisure travelers. "Our mission is to showcase Spokane regional travel opportu- nities to Calgary's travel trade and travel consumers," said John Brew- er, president and general manag- er of the Spokane CVB. Trade Alliance Executive DI- rector Roberta Brooke said we BEVER must recognize that we live in a global society --and that Canadian busi• ncsspeoplc are tourists. "1f they will visit here, they will want to trade here. Famil- iarity to our region helps to open up trade doors." The Spokane (:VB recently surveyed vis- itors from British Columbia about why they came here on past pleasure trips. "They come here to shop," says Brewer. Indeed, 85 percent said they spent time shopping in the Spokane area. They visit Spokane to get away and relax, attend sport- ing events, experience the night life, par - ticipate In festivals or cultural events, vis- it a state park, and enjoy activities such as water sports, hiking, and camping. For five years, the poor exchange rate kept away those who hadn't visited, "and that has changed," Brewer says. lie says the survey results will help the CVB bring more tourists to the Inland Northwest, and adds, We are already see- ing the results of our trade mission to Cal- gary." The CVB has logged more than 718 unique Canadian users on its Web site whose inquiries were connected to the trip. "We had a goal of meeting with 100 travel agents when we went to Calgary. and we had over 300 attend one of the five trade shows we put on," he says. Connie Wagner, director of sales and marketing at the Quality Inn Valley Suites. says she already has received 23 room reser- vations directly linked to the trade mis- sion. "With the new convention center (ex- pansion) on the near horizon, the timing Ls right to take the first step in welcoming Canadian tourists back to our region." Brew- er says. "We want to open the floodgates." The rest of us should get ready to take advantage of the outfall. Journal of Business Spokane, Washington 09 -18 -2003 6 rAGI AS IIaMMq Sgobsbr 3,100) t1a Vsaw ouairovr+ SM•y Woo /Cnr.+Irmo.., mate. Business p m sr MI* In.wr's.* arerwriu m er^ Sign. maker Ced Barela applies vlrryt Whirring ivasdal to a motor coach that wltl taiga Spokane Regional Comentlon and Visitors Rumen members on a retnrlthag id0 b Calgary. Alberta. Connection to Canada Dekyiatio» bopes charter bite trip will entice more northern neighbors to visit Spokane Ry Alison Boggs VaQ r-rrn A white charter bus dcatmtcd with me .' gas promoting Spokanc wdl blast oil for Calgary today, carrying 40 repocsentatoves ttic region s tourism and hospitality industries. "Stampede to Calgary" is an attempt to entice more volts from pcuptc in British Columbia and Alberta now that the Canadian Iloilo has giown stnmgcr and the 1.1..S. d weaker. On Tuesday. the American dkrllai was worth 13A Canadian dollars, drown from shout 1.6 in pact yarn. "We're n tedional dcaltnatun .ono we can only sell it together." said John Breraer, president and general manager of the Spt&ant Regional Ctunentiun and Visitors Blurenu. Tourism officials already are seeing an input ul Unnadusn tyauurs. "'firs summer, Alberta and British C ulunlhrn arc back among the trip there or top for on signatures on visitor trglslties said Joanna Shrllcv. director of tourism and devekrpmcnt for the CVB. But airy want to capitalirc on that, not take 11 for granted- SO for the nut four days. City Council lumber , Mockers, tourism cuccutrvca, and pcopk representing restaurants anti attractions will attend trade shows, meet with CEOs of 'novel and tourism compamots and network with tour Tumors. The snoop is Ladner as the rcpe'n, Including t cprescntatnes fort the Northwest Museum of Arts and Culture, Cat Tales Loath Tirol Park. Nordstrom. and Nrathrrn Quint Cannot In Calgary. they'll host a ►rack shrew at the 1Iyat1 ca<eard tJluttlu /A)1 Joanna Shelley, Ioft, of Ike Spokane Regional Caaysntlew and V% %Ron Ourrau. tacks Tuesday wish bureau printer,* John Brewer and Roberta Inman of International trade Anlance 00 Charter. Bus will be a `traveling billboard' Continued from A8 and a pavilion at Spruce Meadows, a horse - jumping show that attracts world -class riders. The bus "will be our traveling billboard for four days," Brewer said. He and a team from the CVB will continue on to Edmonton Sept. 7.10 to attend additional trade shows. Roberta Brooke, executive direc -• for of the international Trade Alli- ance, said an additional goal of the trip is to develop reciprocal trade opportunities with businesses in Cal- gary and Edmonton. "The Spokane media reaches into B.C. and Alberta and gives them a good understanding of Spokane," said Nancy Goodspeed, spokesper- son for the CVB. Local TV stations reach 600,000 homes in British Co- lumbia and Alberta. Brewer said he's been talking to the professional hockey teams in Calgary and Edmonton, hoping to bring them to Spokane for an exhibi- tion game. The mayor of Edmonton is supportive, Brewer said. "Tourism is a good jumping off point for other trade opportunities, Brewer said. 'Spokane Stampede' ... Calgary business trip draws 40 participants Mission set for Sept. 3 -6; organizers put off plans for Chile excursion, though By Megan Cooley or no inetri*L,It Strcivr3s While more than three dozen partic- ipants have signed up tor a tourism -sales mission from Spokane to Calgary, Al- berta, this fall, another trade mission to Chile has been put off for lack of inter- est the mission to Calgary, which will take place Sept. 3.6, has attracted about 40 Spokane -area businesspeople and pub - Ii: employees, says John Brewer, president of the Spokane Regional Convention and Visitors Bureau (CVB). which is co-spon- soring the trip. The growing strength of the Canadian dollar against its U.S. coun- terpart, as well as geographic proximity, make Calgary's residents an ideal popu- lation to draw to Spokane. he says, adding that businesspeople here are eager to build relationships with that market. "Our partners have really lumped all over this trip," Brewer says. The num- ber of visitors coming here from there is growing " fudging by the numbers of Cal- gary-based tourists who have contacted the CVB. Meanwhile, the tour -day business mis- sion to Chile, which had been scheduled for mid-October, has been postponed in- definitely because not enough people committed to take part In it, says Rober- ta Brooke, executive director of Spokane's International Trade Alliance (ITA). The rrA had organized the mission to Chile with the U.S. Commercial Service office here. The visitors' bureau and the !TA are coordinating the mission to Cal- gary together. Calgary mission The trip to Calgary, which is bring called "Spokane Stampede." apparently in a parody of the famous Calgary Stam- pede, includes participation in at least two trade shows at which members of the Spokane-area hotel, attractions, and re- tail industries will promote themselves Among the participants committed to the trip so far are tlevelopers Ron and lithe Wells; Chris Martin. executive di- rector of First Night Spokane; and Dav enpurt Hotel spokesman Tom McArthur. Brewer says. He adds that a few public em- ployees, including Tom Reese, the dty of Spokane's economic - development ad- viser, Spokane City Councilman Dennis Iession, and Spokane Valley Council- man Dick Denenny. also plan to attcndi Their itinerary includes: •A hospitality convention at a horse- lumping tournament that's expected to attract about 170,000 people over four days. •The delegation's own trade show at the Hyatt Regency Calgary hotel, which Brewer says will draw more than 10O members of the Calgary media, govern- ment, and travel industry. •An evening reception, where partic- ipants will split up by industry and net- work with their Calgary counterparts. The majority of the group will travel back to Spokane on Sept. 6, but a couple of the participants, including Brewer, will stay in Calgary three extra days to at- 9 See CHILE page All Journal of Business Spokane, Washington 8 -21 -2003 CHILE Continued from page AS tend the Addison Travel Show in both Calgary and Edmonton, he says. About 400 members of the travel industry are expected to attend each of those trade shows Brewer says the trip to Calgary is the start of a new campaign to market Spokane in Canada, especially in Cal- gary and Edmonton, Alberta, both of which have broad viewership of Spokane television stations. "We're going to ramp up future mar- keting," he says. 'You can see buttons now on our Web page that have infor- mation that's specific to Canadians." The Calgary trip costs participants S4)IKi, which covers hotel accommoda- tions for three nights, transportation, most meals, and participation in the trade shows, Brewer says Trip to Chile on hold Meanwhile, the sluggish economy like- ly deterred businesspeople from making the trip to Chile, which would have cost participants almost $2,000 more than the Calgary trip, Brooke says. "We lust have not had enough com- panies put their money on the line to lus- tily going," she says. "There are all kinds 01 reasons to go, but people are being very cautious right now." After the mission was announced in March, 12 people —the maximum ca- pacity— signed on to attend. Slowly. though, those individuals backed off and organizers were left with lour people soli willing to take part. O THURSDAY, JULY 31, 2003 Canadian cash re- entices Recent rise of Canadian dollar, improvement in western provinces' economy draw attention By Kim Crompton tk iet r(Ae%As. et seim¢ss For the first time in years, some businesses here are beginning to di- rect their gaze northward for more than a passing glance, stirred by a re- cent rise in the value of the Canadian dollar and a healthy business cli- mate in Canada's western provinces_ The loonle. so- dubbed because of the loon on the back of the Canadian Si coin, climbed from a historic worst exchange rate of 51.61 to the U.S. greenback in January 2002 to S 1.331ast month, before edging back up to about S1.38 this week. its surge has some local economic observers anticipating a possible upswing in visiting Canadian shoppers, since their money goes substantially far- ther here now than it did a year and See CANADA page A23 SEWING SPOKANE Et KOOTENAI COUNTIES Breaking News ». Empire Health adds business acumen /A3 Restaurant chains vie for Salty's site /A3 Barbieri might seek House seat /A3 SIRTI takes action on wet labs /A5 Retail sales in city climb 4.8 percent /A5 West Plains home lots being bought /A5 Diamond buys downtown building /A6 A North Side motel Just oft Division Street seeks to catch the attention of passing visitors. Voi.UG(F. i issuE 6 $ 1.5( ■ JOUPNAL OF Bustrvrss CANADA Continued from page A1 a half ago. "We believe there has been an In- crease." says Nancy Goodspeed, spokes- woman for the Spokane Regional Con- vention and Visitor's Bureau. Although statistics aren't available that could val- idate that belief. sonic hotels here "are telling us they're seeing more Canadian (licerise) plates," she says. Seeking to play oil the recently boost- ed Canadian buying power, the CVB and the international Trade Alliance jointly are planning a tourism trade mission to Calgary, Alberta, in early September. The main intent is to allow hospitality sup- pliers here to network and conduct busi- ness with Calgary media, travel agents, meeting planners, and potential leisure traveler. The mission will include a busi- ness session, a consumer show, and spon• sorship of a major Canadian event, the Master's Horse Jumping Tournament that Goodspeed says attracts about 170,000 people. Meanwhile, some businesses here that dis- tribute products into Canada or that have af- filiated operations there have been seeing strong activity there, which they attribute to the combi- nation of a more com- petitive US. dollar and a relatively thriving econ- omy there. Larry Larison, presi- dent and CEO of Spokane-based Co- lumbia Paint fps Coatings Inc., told the Journal recently that the more even U.S.- Canadian currency exchange rate has made Columbia's products more corn- - petiuve there and helped tt take some :ontracts away from Canadian comps• roes The Canadian dollar's surge in value has some economic observers here anticipating a possible upswing in visiting Canadian shoppers. Steve Taylor, general manager of the Spokane branch of Seattle -based window distributor Pella Northwest LLC, which serves an area that includes southern British Columbia, says that company has increased its sales in Canada as well. Meanwhile, he says, its sales here have been flat. Dave Shea. president of Spokane's Shea Graham Construction inc., which is owned mostly by Calgary, Alberta -based Graham Group Ltd.. told the Journal re- cently that although commercial con- struction has been sagging badly in the Northwest, It has been going strong in Canada. Washington state appears to be ben- efiting from increased trade with Cana- da Canadian - provided statistics for the first five months of this year show that the value of goods imported there from Washington were up nearly 15 percent over the year - earlier period, to S 1.77 bil- lion. Provinces prospering Brian Parrott, senior trade commis- sioner in the Seattle office of the Cana- dian Consulate Gener- al, says, "In western Canada, things have been really upbeat until this mad cow thing, which has been hurting Alberta. There's lust been a lot going on in the resource sectors. It has been a pretty upbeat rnarket up there, and it looks like it will contin- ue." The economy in British Columbia, Washington's and Ida- ho's adjoining provincial neighbor, has been on a steady upswing since Gordon Campbell became premier there two years ago and began Implementing a pro-busi- ness agenda. Parrott says. "They've been reducing taxes fairly aggressively to get them more in line with the rest of Canada and to become more globally competitive," he says. M- so, he says, 'There's been a lot of ag- gressive action to grow businesses outside of the traditional resource sectors.' with noteworthy growth occurring in infor- mation technology, biotechnology. and clean- Industry sectors such as fuel -cell development. Business growth in the high-tech sector has been strong enough that Kelow- na, which is located in the Okanogan Valley about 270 miles northwest of Spokane and is known mostly for its orchards and wineries, has begun marketing Itself as the Silicone Vineyard, Par- rott says. The notion that North- west businesses, weary (tom the pro- tracted slow U.S. economy. might be looking enviably northward at a com- paratively vibrant Canadian business cli- mate 'does seem a bit of a turnaround" from past years, he says. Canadians were flocking to the In- land Northwest to shop about 12 years ago, when the Canadian dollar limbed almost to within single digits of the US. dollar, but a steady widening of the ex- change rate over the years since then is believed to have dampened Canadian spending here. Goodspeed, of the CVB, says, We haven't been doing anything proactive in a while (to market the Spokane area In Canada) because the exchange rate has been so poor." At least some business owners here say they still haven't seen any rise in Canadian visitors, despite the recent val- ue gain by the Canadian dollar, and in fact have experienced a further decline. Ertch Guenther, owner and COO of Guenther Management LLC. a Spokane - based hospitality company, says, 'We've detinttely seen a decrease," a mostly steady drop •off since the Sept 1 1, 2001. The CVB says some hotels say they are seeing more Canadian license plates. Jour 31, 2003 i A23 terrorist attacks, and he adds, - 1 think we're just barely starting to see It pick up here." Guenther Management owns Ramada hotels downtown and near the big North - pointe Plaza shopping center and a Su- pet Eight motel near the Interstate 90- Medical Lake interchange, and manages others. The company's proper- ties accept Canadian mon- ey at par with U.S. curren- cy, and have been - trying to do real aggressive ad- vertising (targeted at Cana- dians), but it's tough to get them down here." Guen- ther says. If there has been an in- crease in Canadian visitor activity here. it has been occurring only very recently and leaves considerable lost ground to make up, judging by border - crossing statistics. Figures provided by the U.S. Bureau of Customs and Border Protection show that slightly more than Z.6 million peo- ple entered the U.S. through the main Eastern Washington and North Idaho ports of entry last year, which was down 7.7 percent from 2001. Through the first five months of this year, about 915,00) people had entered the U.S. through those ports, which was down 6.4 percent from the year - earlier pe- riod. One major Canadian event — though still far off Into the future —that the CVB hopes will generate additional visitor traffic here is the 2010 Winter Olympics, which recently were awarded to Van- couver, Bnush Columbia. The CVB say: it already Is working with Vancouver or- ganizers and Washington state govern- ment planners on how it might attract ad- ditional business to Spokane during the games. It says Idaho reaped a S 100 milbon im- pact from the Winter Olympics held in Salt Lake City. C O N V E N T I O N £ V I S I T O R S BUREAU Spc M EDIA ADVISORY For Immediate Release August 29.2003 1 REGIONA1. News Conference - Please Join Us! Team Spokane Stampede to Calgary Who: Calgary Mayor Dave Bronconnier, Spokane City Councilman Dennis Hession and Spokane Valley Cky Councilman Dick Denenny, along with officials of the Spokane Regional Convention & Visitors Bureau will unveil brand new travel offers for Canadian visitors. When: Thursday, September 4, 2003. 8:00 a.m. Contact: Nancy Goodspeed noodspeed a@visitspokane.com (509) 712 -9373 Where: Tour Bus parked on Stephens Avenue adjacent to the Hyatt Regency Calgary. 700 Centre SL S. Bus will have "Team Spokane, Stampede to Calgary" logo and other Spokane visuals. Come see our painted motorcoach welcoming Canadians to the Spokane region! With a much stronger Canadian dollar and greatly improved buying power, Inland Northwest travel partners have a great opportunity to reach this growing Canadian market_ In the past decade Canadian travel to the U.S. grew 9%. As the exchange rate becomes more favorable for Canadian visitors to the US., and negative world events become somewhat less of a concern, the CVB feels it is an opportune time to become more visible to our friends to the North. IF YOU CANT JOIN US FOR THE NEWS CONFERENCE, PLEASE FEEL FREE TO CONTACT OR JOIN US AT ANY OF THE EVENTS LISTED IN THE ATTACHED AGENDA! I2 SB �REGI(7NAL p © MEDIA AVAILABILITY What Come see our painted motorcoach welcoming Canadians to the Spokane region! Who: Team Spokane in Banff Enroute to Calgary Spokane City Councilman Dennis Hession and Spokane Valley City Councilman Dick Denenny, along with officials of the Spokane Regional Convention & Visitors Bureau will unveil brand new travel offers for Canadian visitors. We have 40 community leaders taking part in this sales mission to Calgary. When: Wednesday, September 3. 2003. 3:45 p.m. - 5:30 p.m. Where: 3:45 p.m.— ,Arrive in Banff for brief tour of the historic Fairmont Banff Springs Hotel, The Banff CVB will be our host for a gondola ride and wine and cheese reception. 5:30 p m —Bus departs for Calgary Bus will have "Team Spokane, Stampede to Calgary" logo and other Spokane visuals. With a much stronger Canadian dollar and greatly improved buying power. Inland Northwest travel partners have a great opportunity to reach this growing Canadian market. In the past decade Canadian travel to the U.S. grew 9 %. As the exchange rate becomes more favorable for Canadian visitors to the U.S., and negative world events become somewhat less of a concern, the CVB feels it is an opportune time to become more visible to our friends to the North. 13 CONVENTION i V I S I T O R S I U M I A U iLT International Tivade Alliance SPOKANE. WASHINGTON U.3.A NEWS RELEASE For Immediate Release August 25. 2003 (more) Contact Nancy Goodspeed ngoodspeed@visitspokane. com (509) 742 -9373 Calgary Here We Come! Forty Inland Northwest Community Leaders to Go on Sales Mission EDITORS' NQTE:—P11Qto Opportunity. The brand new 56 passenger motorcoach, complete with "Team Spokane" signage and logos, will be loading up for the trip on Wednesday, September 3, from 6:30 - 7 :00 a.m., in the Safeway parking lot at the corner of Mission & Hamilton. We depart promptly at 7:00 a.m. Join us for an excellent photo op of the painted bus and team of community leaders. We look forward to seeing you then! (SPOKANE, Wash.) - With a much stronger Canadian dollar and greatly improved buying power, Inland Northwest travel partners are seeing more and more visitors from Canada. To reach out to this market and further strengthen our ties with Canadian travel partners, the Spokane Regional Convention & Visitors Bureau is partnering with the International Trade Alliance with a four -day sales mission to grow tourism between Calgary and the Spokane Region. The mission will encompass September 3 - 6, with CVB staff going on to Edmonton September 7 - 10 to attend additional travel partner trade shows. In the past decade, Canadian travel to the U.S. grew 9 %. As the exchange rate becomes more favorable for Canadian visitors to the U.S., and negative world events become somewhat Tess of a concern, the CVB and ITA believe this is an opportune time to become more visible to our friends to the North. "Our mission is to showcase Spokane regional travel opportunities to Calgary's travel wade and travel consumers," said John Brewer, president and general manager of the Spokane Regional CVB. "This event will allow Spokane County hospitality suppliers to network and conduct business with Calgary media, travel agents, meeting and tour group planners and potential leisure travelers." 14 Page 2 Calgary Here We Come! More than forty community and business leaders from throughout the Inland Northwest will participate in the sales mission (please see attached listing). "Our goals are four- fold," said Roberta Brooke. executive director of the International Trade Alliance. 'We will be working to generate new contacts and sales to travel planners. working to secure media coverage of our activities in the Calgary market, showcasing the Spokane region to potential leisure travelers, as well as working to develop a reciprocal trade mission from Calgary tourism planners and industry professionals." About the ITA The ITA is an economic development organization of the Spokane Region. Our mission is to develop and expand international markets and trade for businesses while enhancing the Image and competitiveness of the region as an International community with global attitude, awareness and communication strategies. Everywhere we turn, we see the effects of a world made much smaller through advanced technology, increased cultural awareness. and expanded disbursement of knowledge. Our ability to function. both socially and professionally, is dependent upon our realization that we live in a global society that is much larger than the Inland Northwest and even the United States. k has become vitally important for companies to explore the possibility of international trade. Trade is no longer Just for the big businesses. it is for virtually any company, regardless of size. that has a product or service to market and a desire to expand. For more information please visit us online at yasncLintrade,org About the CVB The Spokane Regional Convention & Visitors Bureau creates economic growth for Spokane County by effectively marketing Spokane and the region as a preferred convention and visitor destination. Visitors to Spokane County spent an estimated $497 million in 2002, providing jobs for nearly 9,000 residents and generating $42 million in non - resident tax dollars for Spokane County. With a budget of $ 1.4 million, the CVB's efforts generate tourism spending that provides a 44:1 return on that promotional investment. For more information please visit us online at w_ Yw isiupokane.com ### ) 15 Above Par Experiences, At Par Prices* Riverfront Park Imernational Tree .Illiaarf' ■•OAAMt N•$M / •QTOM u U A Spokane, Washington, USA Spokane loves Canada and we welcome visitors with open arms! We'd like to invite you to spend a little time in the Spokane Region Whether you're here for an afternoon, a weekend getaway or a family vacation, you'll find lots of our region's hotels. restaurants and attractions have special rates. discounts and/or "Canadian at Par" offers just for you! Click on the links at right and see how easy and affordable it can be to get away to the Spokane Region Spokane River Falls. Horne Stampede to Calgary Spokane Stampede • Retail • Restaurants • Calendar • Transportation • Lodging • Home 17 • Calgary Trip a Big Success • Viszt Our Web Site for 'Above Par Experiences. At Par Prices' Even before the tour bus returned from Canada, the "Team Spokane: Stampede to Calgary° sales mission was garnering results with a growing number of Web site hits directly related to Canadian special travel deals announced during the four -day sales mission. The tnp itself was the result of a dynamic partnership between the Spokane Regional Convention & Visitors Bureau and the International Trade Alliance to showcase the Spokane region as a great travel destination. Working together we were able to accomplish so much more than we could have separately, and we believe this trip has set a model for community collaboration that will benefit everyone in the region. The sales mission was undertaken by: • CVB members including hoteliers, attractions and retail • Elected officials from the cities of Spokane & Spokane Valley • Civic, community and business leaders including three Chambers and the EDC We want to thank our Canadian neighbors for their reception, which was so warm and hospitable. We also want to thank our major sponsor, Bank of America, and both the Spokane Area Economic Development Council and the Spokane Regional Sports Commission for lending time, talent and support to this mission. With all of our travel partners working together we have started to build a friendship bond over the border that fosters two way tourism and significant trade opportunities. John Brewer Roberta Brooke President Executive Director Spokane Regional CVB International Trade Alliance Inland Northwest Loves Canada! In This Issue: September 12, 2003 • Spruce Meadows Serves as Showcase for Spokane Region • Four Trade Shows Meet NB Goals • Team Spokane: Stampede to Calgary • They're Watching) Calgary Trip a Big Success 18 Visit Our Web Site for "Above Par Experiences. At Par Prices" As announced during the "Team Spokane: Stampede to Calgary" trip, the CVB has created a new Web page for Canadians featunng discounts, special rates and /or "Canadian at Par" offers. These specials are designed especially for our friends to the North. Spokane loves Canada and we welcome visitors with open arms. The Inland Northwest invites Canadians to spend a little time in the Spokane region. Whether you're here for an afternoon, a weekend getaway or a family vacation, you'll find lots of our hotels, restaurants and attractions have special offers just for you. Additional listings on this page will be open to CVB members beginning October 1st. Go to www.visttspokane.com and click on the Canada Maple Leaf to see the listing of special offers. The Canadian link has been live since noon last Wednesday, September 3rd. By 8:00 a.m. Monday, the Web page had received 85 hits, which had grown to 320 by Tuesday. and 467. on Thursday. Above Par Experiences - At Par Prices Team Spokane: Stampede to Calgary Three dozen Spokane business and community leaders set out September 3, 2003, in this high visibility, "moving signboard" which in reality was the white charter bus provided for the trip by Alpha Omega Tours and Charters. The four -day sales trip Involved attending trade shows, networking with Calgary business and community leaders, meeting travel and tourism companies as well as touring Canadian regional attractions. City council members Dennis Hessron and Dick Denenny represented the cities of Spokane and Spokane Valley; Ron Wells represented the board of the Spokane Regional Convention and Visitors Bureau and Kim Pearman- Glllman represented the board of the International Trade Alliance. All participants came away with a high regard and sincere appreciation for our Canadian neighbors and their warm hospitality, as well as a greater understanding of the opportunities and potential for developing tourism marketing in the greater Calgary region. Spruce Meadows Serves as Showcase for Spokane Region DAY ONE of the sales mission Involved a welcome breakfast with members of the Consul General's staff, Calgary CVB, and a meeting with Calgary Mayor Dave Bronconnier. More than 170,000 attendees at the Spruce Meadows' Marketplace consumer trade show made for lively times and talk as they stopped by the Spokane Regional booth to pick up literature and learn more about the Inland Northwest_ Where else would you find representatives from such diverse companies and organizations as the Spokane County Fair & Expo Center, the Northwest Museum of Arts 19 and Culture, Nordstrom, Cat Tails Zoological Park, First 20 Night and Northern Quest Casino working side -by -side to sell and promote everything the Inland Northwest has to offer? We also hosted over 100 guests at our Spruce Meadows' hospitality suite, treating them to the international "Master's" horse jumping tournament featunng riders and consumers from 36 nations along with 800 horses, athletes, media, sponsors, officials and fans from around the world Four Trade Shows Meet CVB Goals The Team Spokane group participated in four - travel trade show events during the trip. Combined, the goal was to reach 100 travel agents. That goal was greatly exceeded with more than 250 travel agent leads secured during the four events. DAY TWO of "Team Spokane: Stampede to Calgary" focused on the CVB & ITA's downtown trade show and lunch for travel agents, tour operators and tourism Industry representatives. Booths were staffed by CVB members, including hoteliers, attractions, and retail. In the afternoon, peer -to -peer meetings were held throughout Calgary with museums, hotels, sports venues, and retail operations to share Information and learn more about the Canadian marketplace. Additional one-on-one meetings were set up with Councilman Dick Denenny, Councilman Dennis Hession and Spokane City Economic Development advisor Tom Reece to meet with Calgary aty officials. The Spokane Valley Chamber of Commerce President & CEO, Eldonna Gossett, West Plains Chamber of Commerce Board of Directors' president, Tom Lienhard, WestCoast Red Lion Spokane Director of Sales, Linda Stevens, and Melissa Lang, Spokane artist and spouse of Ron Horton, River Park Square On -Site Manager, deserve special recognition for a second day of staffing the Spokane trade show booth at Spruce Meadows. And, extraordinary recognition and THANKS go to WestCoast Ridpath Hotel Director of Sales and Marketing, John Matkovich, for staffing the Spokane trade show booth at The Metropolitan Center, and, along with John Brewer of the CVB, staffing our booth in two Addison Travel Trade Shows, one in Calgary and one in Edmonton. As an adjunct to the trip we targeted these Addison shows because they are so highly regarded for having a wide variety of exhibitors from all areas of the travel industry. Approximately 80% of those who attend are travel agents, with the remaining consisting of travel trade and consumer media (freelance travel writers, consumer and travel trade magazines, newspaper, radio and television), automobile association and tour operator staff members. Above Par Experiences -- At Par Pnces 20 They're Watching! What we In the Inland Northwest may not realize about the Canadian market is that all of Spokane's TV stations -- KHQ, KREM, KXLY, KAYU -Fox and KSPS -- are available and avidly watched by Canadians. They know all about us, from meth labs to parking garage problems. Several visitors at our trade show booth even mentioned the RPS parking garage and quipped that when they come to Spokane, they wanted to be sure to park there because it's such a famous place. We heard over and over again how negative they think our news stones are. Spokane has so much to be proud of and we certainly could be sharing more positive news. We encourage and challenge the Spokane media to more carefully consider not only our Canadian friends, but the entire audience of more than 2.6 million viewers as news stones are selected and usages developed that ultimately benefit or detract from our region. We all need to think more regionally and especially to recognize our friends to the North. They are watching and we love them! Media coverage of the "Team Spokane: Stampede to Calgary" sales mission Included: • Journal of Business, 07 -31 -2003, "Canadian Cash Re entices" • KSBN Radio, 08-25 -2003, half hour focusing on the Canadian sales mission with John Brewer & Roberta Brooke • Journal of Business, 08- 21-2003, "Calgary Business Trip Draws 40 Participants" • KXLY -N News & KXLY News Radio 920 segment. "How's Business ?" with Ed Clark, 08 -29 -2003, "Delegation of Spokane Business & Community Leaders Is Heading North to Calgary" • KAYU Fox 28 TV News, Interview with John Brewer regarding upcoming Canada trip • Spokesman - Review, 09 -03 -2003, 'Connection to Canada" including two photos regarding Calgary tap • KHQ-TV News morning show, 09-03-2003, live interview with John Brewer as trip readies to depart Spokane for Calgary • Kimberley Daily Bulletin, 09 -04 -2003, "Spokane Makes Prtth to Kimberley" • The Daily Townsman (Cranbrook), 09 -05 -2003, "Spokane Makes Pitch to Kimberley" • KAYU Fox 28 TV News, 09 -09 -2003, live interview with Roberta Brooke regarding results of Canada tnp C1111 Par 1 P hit: itANAn.. 21 Don't miss out as the Spokane Tourism Industry Stampedes into Calgary! September 5 Stun - 1:30pin ime is running out! Join Team Spokane, Friday, September 5th from 8am- 1:30pm at the RSVP by this Friday to WIN: A ViewSonic Pocket PC V35 from the International Trade Alliance! - 3.5 inch cokes pocket PC - V35 cradle with DC-in adapter - Protective Case - V35 battery _ Stylus - $300 Value! Hyatt Regency, 700 Centre Street SE. Calgary, Alberta for a Tourism Marketing Trade Show featuring dozens of the Inland Northwest's premier hotels, restaurants and attractions. Lunch is on us! Our speaker is nationally recognized Rob Spear of Deliberate Directions and he will share his expertise on "Selling Your Clients on Travel Below the Border — At Par Prices on Above Par F..xperiences!" Learn how your company can profit by: — Selling travel to the Inland Northwest — Border Crossing • the primer to make it easy! — Adventures for any niche market Register between 8am- 12noon to win fabulous door prizes including great Spokane getaways, Spokane Region wines, Team Spokane clothing and other great prizes! RSVP to Louise Barnett. Spokane Regional Convention and Visitors Bureau via telephone: (509) 742 -9380. fax: (509) 623 -1297 or email: LBarnett @visitspokane.com by Tuesday, September 3, 2003. Hurry and fax this form to (509) 623 -1297 to attend these great events! Name: Address: Phone: Email: Number of people attending each event: Free luncheon Tourism marketing trade show At the Hyatt Regency, 700 Centre Street SE, Calgary, Alberta 111Irrllaliollal Trade Winn. MrOMAM /. WAMNIM610141 U ■ ^ MM N11M41 1 � 22 The Spokane Tourism & Meeting Industry Stampedes into Calgary! This Friday, September 5, 8am - 1 :30pm, Hyatt Regency, Calgary Bring this card to the trade show to WIN a gift basket from Spokane! Join Team Spokane Friday, September 5th, from 8 a.m. - 1:30 p.m. at the Hyatt Regency, 700 Centre Street SE, Calgary, Alberta for a Meeting and Tourism Marketing Trade Show featuring dozens of the Inland Northwest's premier hotels, restaurants and attractions. Lunch is on us! Our speaker is nationally recognized Rob Spear of Deliberate Directions, he will share his expertise on "Selling Your Clients on Travel Below the Border - At Par Prices on Above Par Experiences!" Learn how your company can profit by: -- Selling travel to the Inland Northwest - Border Crossing - the primer to make it easy! - Adventures for any niche market Other fabulous door prizes include great Spokane getaways, Spokane Region wines. Team Spokane clothing and other great prizes! S © ncc'" AL International Trade Alliance . SPOKANE, WASHINGTON U S.A For more information contact Louise Barnett. Spokane Regional Convention & Visitors Bureau at (509) 742.9300 or LBamettftVtstrSpokane.com. 23 Spend the Morning with the Spokane Tourism Industry! Increase sales with the latest tourism tools from Spokane! September 5 Join Team Spokane, Friday, September 5th from 8am•I:30pm at the 8am - I :30pm Hyatt Regency For a tourism marketing trade show featuring downs of the Inland Northwest's premier hotels, restaurants and attractions. Lunch is on us! Our lunch speaker is nationally recognized Rob Spear of Deliberate Directions and he will share his expertise on 'Selling Your Clients on Travel Below the Border At par prices on Above Par Experiences!" Learn how your company can profit by: Selling travel to the Inland Northwest Border Crossing - the primer to make it Cary! - Adventures for any niche market Register between Bam•12noon to win fabulous door prizes including great Spokane getaways, Spokane Region wines, Team Spokane clothing and other great giveaways! RSVP via telephone or email to Louise Barnett, Spokane Regional Convention & Visitors Bureau, (509) 742.9380 or lbarnctt@ovisitspokane.com by Wednesday, August 27, 2003. S ASr1011A 1. T International Trade Alliance SPOKANE, WASHINGTON U 8 A Spokane Regional CVs 801 W. Riverside Suite 301 Spokane, WA 99201 Cat Tale: 1 The Davenport Hotel Doubletrce City Center Spokane County Fair & Expo Center First Night Spokane LCD Expo Services Mirabeau Park Hotel & Convention Center Nordstrom Northern Quest Casino Northwest Museum of Arts & Culture Oxford Suites Quality Inn Oakwood. Hampton Inn. Hilton Garden Inn Quality Inn Valley Suites River Park Square Spokane Regional CVB WestCoast Red Lion Hotels WestCoast Ridpath Hotel N lr Name: Company: Stampede to Calgary Thank you for experiencing all that the Spokane Region has to offer! Please fill out your name and business information. Be sure to stop by each booth and receive a sticker. When your passport is full, please drop it off on your way out for a chance to win one of our fabulous door prizes including great Spokane Getaways, Spokane Region wines and Team Spokane clothing! a4„v � g b� 11 a r k SP o a Ar �o wittZ Canadian Research r a t.aDt+4rtS 26 Section Addendum: British Columbia Respondent Characteristics Percent of Total British Columbia Sample by Category Base for chart: Total British Coluntbia sample jn =111) TOTAL BC SAMPLE MALES 29% FEMALES I$ TO 3 j 16% 35 TO 51 t 5 S 4 ` .. 17`v MARRIED NOT MARRIED PARENT OF MINOR NOT A PARENT UNDER S35K IIIH S35K TO UNDER S75K HHI $75K• 11111 3 OR FEWER TRIPS IN LAST 2 YEARS s TRIPS IN LAST 2 YEARS VISITED SPOKANE IN LAST 5 YEARS VISITED SPOKANE SPOKANE IS A FAVORITE DESTINATION 15% SPOKANE IS NOT A FAVORITE "Refusals" arc excluded From the percentages hated above 0`: Percent or British Columbia Sample by Category 47;w •A, 511. 611" . 71 ". TV. Intl Uli Sllalegc f It British Columbia: Leisure Travel Destinations Qla -e. "Within the last five years, have you ever taken a one day or longer pleasure or vacation trip to _ <insert destination > ?" Base for chart: Total British Columbia sample (n -111) Q1 b. Spokane 42% Q1c - 144 t ,itIi Q1 Semite 1711 Q1 Portland Q I d Boat Iv. Percent Visiting Once or More Within the Last Five Years Figure 15 i,1 ijb SI ratcvir F Base for chart: Total British Colulmbta sample (n =111) Q3b Spokane Qt Portland 4% Q}e Scauk Q3c. Stissoula ■ }k Q3d. 8one ix os% Figure 20 British Columbia: Favorite Destinations Q3a -e. "Would you say <insert destination> is one of your favorite pleasure or vacation destinations ?" Percent Indicating City is a Favorite Destination 15% I I* MG Strategic Resn rrl British Columbia: Evaluating Spokane's Attractions Q9a -m. "In comparison with other cities in the Northwest, how would you rate the Spokane area on <insert staternent >? Better than most, about the same, or worse than most [other Northwest cities] ?" Base for chart: British Columbia respondent!. excluding those "not at all familiar" with Spokane (n =70) The dashed line indicates the average bat length. Percent Indicating "Better than Most" Q9a_ Yancey ofshopping Q. Ease in getting around Q9e. Fowl and dining Q9t. The weather Q9f. Entertainment options QQp. Special events Q9b. Attractiveness of the natun! nnrtmrndints Q9m. Your personal safety is hen you stot Q9,: Attractiveness oldie city of Spokane Q9k, The satiety of organi cd sports activities 16% Q4t, Golfing opportunities 13'!a Q911. Historical ant.scnons 11% Q9j. Outdoor activities like water recreation. hiking, and camping 944 tY . 2 4mt 3744 34% Strategic Research British Columbia: Activities During Past Spokane Visits Q13a -o. "When you've visited the Spokane area on past pleasure trips, did you <insert statement > ?" Base for chart: British C o l u m b i a r e s p o n d e n t s having visited Spokane within the lust five years (n =47) Percent Indicating "Yes" Q13( Shop Q1 k. Como Just 10 get away and fib QI1m. Watch o sporting event 164t, 011b. Etpenence the nightlife ant /or dancing pry% 013a. Visit retatlwwi or fru:min 116% Q1342. Take part in a festival or cultural went 4aK, Q1 3n. Vint a ttatc park 23% Q13o. Vint a theme or amusement nark 231% Q11t. Participate in outdoor recreation Like wear sports, hiking, or camping 21 %I Q131. Participate in an orgsntsed sporting cvimt 21 %1 Q13j. Vwt focal casinos or gaming establishments 17% Q1 3g. Play golf 13% Q13c. Visit museums or historical rifer 13% Q13k. Visit foal winesin a•., Q11h. Saow ski or play teems Figure 48 The dashed llnc indicates the average bar length lltc small sample base makes these estimates imprecise. $II Strategic{ er It British Columbia: Reasons for Not Visiting Spokane pokane Q10. "You mentioned earlier that you haven't visited the Spokane area within the last five years. Are there any reasons why you haven't visited ?" Rase for chart: British Columbia respondents not having visited Spokane within the last five tears (n •64) Categorization of Unaided Responses POOR CANADIAN DOLLAR EXCHANGE RATE SEE NO REASON TO VISIT DONT TRAVEL TOO OFTEN ` p.: TOO OLD TOTRAVFI. 6% TOO BUSY TO TRAVEL p +y NOT HEALTHY ENOUGH FOR TRAVELING DON'T HAVE ANY FAMILY OR FRIENDS IN SPOKANE SPOKANE LS TOO FAR AWAY /UST MOVED INTO T}IE AREA RECENTLY OTUIFR 5% DONT KNOW r NO ANSWER �• 3% Figure 55 Percentages total more than !00% because respondents were allowed :multiple answers. Verbatim, responses to QI arc listed in this volume's appendix. 'NI tilt Strati tcResearcti Itinerary Wt.0O34E 33 3 SPOKANE STAMPEDE 4 5 6 Spokane Stampede Travel Day with Industry Lunch stop Corp. Travel Agent Show Hospitality Pavilion at Masters Evert Set Up for Trade Show Spokane Trade Show Industry Tours Reception International Traide Alliance q sty br SPOKANE. WASrIINGTON V.3-A. A SALES MISSION TO CALGARY. ALBERTA, SEPTEMBER 34, 2003 AGENDA Sept 3 6:30 a.m.k Arrive at bus and Toad at Safeway on Hamilton and Mission. 7 a.mk Bus leaves Spokane for Calgary Noon (local tame)k Arrive in Kimberley for stretch time and lunch on your own. Possible media conference. 1:15 p.m.k Bus departs for Banff 3:45 p.m.k Arrive in Banff for brief tour of the historic Fairmont Banff Springs Hotel. The Banff CVB will be our host for a gondola ride and wine and cheese reception. Possible media conference. 5:30 p.m.k Bus departs for Calgary 7:30 p.m.k Arrive at Hyatt Regency 8:00 p.m.k small group to Consul Genet -alrn reception for Masters Dinner on own Sept. 4 7:45 a.m.k Meet in hotel lobby for media conference in front of bus. 8:30 -9:30 a.m. Breakfast with Calgary Mayorna office and Calgary CVB. 9:45 a.m. bus leaves for Spruce Meadows. Spokane hosts hospitality area at the Masters Horse Jumping Tournament at Spruce Meadows. Expecting 60 Calgary journalists. travel agents and group tour planners as well as regional travel professionals, government and corporate leaders. I 1 a.m.k Spokane hospitality suite opens I I a.m. -6 p.m.k Team Spokane rotates to staff trade show booth at Masters Noon -2:15k Prudential Steel Cup 2 :45 -4:30k Cana Cup 5:30 p.m.k Hospitality Suite closes. Clean up 7:30 p.m.k Tour of Calgary Tower followed by dinner on your own at 8 p.m. at Panorama Dining Room. the Towernarevolving restaurant. 10 pm.k Return to hotel and set up for tomorrows trade show at the Hyatt Sept 5 5:30 -8 a.rn.k Trade show set up. 8 a.m_- 12:OO4c trade show at the hotel I I a.m -9 pm.k Team Spokane routes to staff trade show booth at Masters Noon -1:30 p.m.k Lunch with guests featuring giveaways, comments. Luncheon speaker will be Rob Spear with Deliberate Directions shelling your clients on travel below the borderk At par prices on above par experiences.p 2 -7 p.m. Industry Tours 7:00 -8:30 p.m. reception and sharing as to what we learned on our industry tours Sept 6 7 am. Bus departs for Spokane. Meals on own. Sept 7 -9 Addison Travel trade show in Calgary (Sept 8 at Hyatt) and Addison Travel show in Edmonton Sept 9) Each show draws about 400 travel agents and media. Masters Trade Show at Spruce Meadows Travel Day September 7 8 Addison Travel Show 4 -7:30 p.m. Calgary 9 Addison Travel Show 4 -7 :30 p.m. Edmonton Acaou+TNturr 1 number of contacts B. travel agents, our operators b. media G Addison Travel Show d. Visitor Guide Distribution at Spruce 10 Travel Day 50 10 100 5.000 2 User hits to Canadian Button in Sept 2.000 3 Grading scale from participants to determine effectiveness 14 Spokane Region Attendees S •„W \,I' SPOKANE STAMPEDE A SALES MISSION TO CALGARY. ALBERTA, SEPTEMBER 3 -6. 2003 SPONSORS: CVB, ITA, BANK OF AMERICA, SRSC, EDC ATT ENOEES: Goremment Leaders Valley City Council kCouncilnun Dick Denenny Spokane City Council kCouncilman Dennis Hession City of Spokane kTom Reese, Economic Dev. Advisor Accommodations The Davenport Hotel - -Tom McArthur. Comm. Director Oxford Suites - -Susan Roe. Director of Sales Holiday Inn Valley - -Jody Sanders, Valley Tourism Chair Quality Inn Valley -- Connie Wagner, Director of Sales West Coast Ridpat . -John Markovich. Director of Sales Quality Inn, Hilton Garden and Hampton- -Luke Hammond Doubletree City Center -- Tammy Lease West Crust Hospitality kLinda Stevens, Director of Sales Attractlon;lRetoi ?lRestouronts Museum of Arts and Culture kBruce Eldredge. Executive Dir. Fair & Expo Center- -Lisa Bracco. Marketing Manager River Park Square k Ron Horton River Park Square kMelissa Lang Northern Quest k Mary Lien Northern Quest kDawn Miles Nordstrom k Kay Fantin Steamplant Square -- Ron Wells, owner, CVB Board Chair Steamplant Square - -Julie Wells, owner First Night Spokane kChr•is Martin, Executive Director Cat Tales kWendy Cedarbloorn Media Journal of Business — Greg Bever. PubJEDC Board. CVB & ITA Board Tour .Operators Alpha Omega Tour and Charter Tourism. Partners Spokane Valley Charnber of Comm.-- Eldonna Gossett, CEO West Plains Chamber of Commerce kTom Lienhard International Trade Alliance -- Roberta Brooke Avista- -Kim Pearman- Gillman, Senior VP and ITA Board LCD Expo Services k Sandy Kates De'berate Directions kRob Spear. President Spokane Regional CVB- -John Brewer, President Spokane Regional CVB — Jeanna Shelley. Tourism Director Spokane Regional CVB kPolly Phelan. Membership Director Spokane Regional CVB —Nancy Goodspeed, PR Director Addiuonol Supportes Spokane Regional Sports Commission --Eric Sawyer, President Mirabeau Park Hotel kJeff Fox. General Manager Radisson Inn Airport Spokane Raceway International Trade Al {iance SPOKANE, WASNIN3TON U.S.A. 36 Evaluations and Takeaways VVEIC C ANAD4ANS 37 h N Internaliunal Trade thiaum Sales Mission Evaluation SPOKANE STAMPED A SALES MISSION TO CALGARY, ALBERTA, SEPTEMBER 3 -6, 2003 The following comments, suggestions and ideas related to the 2003 Calgary Sales Mission will help us design future sales missions. Hererstwhat you said: Scale definition: P =Poor F =Fair G =Good VG =Very Good E= Excellent 1 -2 3 -4 5 -6 7 -8 9 -10 Please circle number. Poor Excellent 1, How would you evaluate the overall value of the trip? I 2 3 4 5 6 7 0 9 10 3. How would you evaluate the quality of peer meeting s /activities? 2. How would you evaluate the trip from a sales I 2 3 4 5 6 ri 8 9 10 and lead generation perspective? • Not enough trade show attendees to generate many leads. • Low attendance at hotel trade show - Addison trade show would probably be more beneficial to attend. • I would have liked to generate better bads in regards to group business for the hotel. • Lead generation could have been stronger. Perhaps more time to plan next time and visit corporate community. • 1 think it has excellent potential - depends on the folllow -up. • Be more focused. I 2 3 4 5 6 7 8 0 10 • It was great networking and getting to know everyone. • Communication and plans up front and not so much questioning needed or changes made. • Very good. • Great, focused and dear • Invaluable. from a membership perspective_ I feel I have created relationships with members on our bus that 1 would have never had the opportunity to create at home. 4. In your opinion, how well organized was this sales mission? 1 2 3 4 5 6 7 0 9 10 • CVB and ITA worked hard. Great intentions. However. too many activities planned for one day with no flexible time for error. Not enough downtime between activities. • Thanks for all the hard work - schedule great on paper. but too much to do. Not enough time Structure didnroallow margin for error - always felt rushed • There were some good thoughts put into this - Good job. • 1 think it was very well organized. I do think it would have been helpful to have separate boxes marked indicating which shows the brochures and etc went to. • Vest faux pas: drawing faux pas. Too much cdoing.p Need a little more downtime (unscheduled afternoon). • Make a drive to future destinations to ensure adequate u-avel times. stopping places. • Every free minute was planned which was not fun. • Vests were too hot 38 5. From your perspective, what worked and what didnrtiwork? • Hospitality suite a great idea. • Always fek rushed. • Could have used a better explanation of activities - was not sure of hospitality suite. • May have been more beneficial for us to participate in the Addison • k was disappointing that some communities made an effort to give know thembetter and we missed it due to poor timing. • We needed an equestrian tie at Spruce Meadows. • Trade show seemed least effective. Spruce Meadows seemed more great- • At par cards - awesome. • Need to be calling media earlier - prior to trip. • Stick to bfac.k pants. • The trade show was disappointing. Maybe start later! • Vests - didn't) 6 Would you participate in another sales mission of this nature? • If cost, time and market beneficial. • Next time I would need to be able to get some better sales leads. • If my company would fund - I would go just about anywhere with this group. • Peer idea exchange, getting to know peers was exceptional. • Itrngood for business. • Great relationship building and visbility. 7 What other markets should we look at in the future? Other comments differentiation of the two trade shows/ travel shows us VIP treatment and an opporwnity to effective. Contacts from industry meetings • Montana/British Cahsnbia/Oregon • Convention /Meeting Planners • Areas in a 200 mile radius • Sales blitz to some of our U.S rule. • Looking for unique industry or event shows are a good idea We did not have a lot of competition so people werepleasantly surprised to see us there and were interested in what we had to say • Montana/ Dakotam • Europe. Asia, Boise. SLC, Portland, Seattle • Letmevaluate therm • The world'. • Increase the number of tour operators, travel agents and meeting planners at trade show • Who exactly did we invite to the hospitality area during the show jumping! • Stick to schedule. not change it. • The oat pare cards were a great idea, a great way to start conversation. • It was remarkable to get to know my fellow cbpokanitesp in a more personal and intimate way. I feel more connected as a result • We need to remember to adjust our media message to the 600,000 plus Canadians who are eavesdropping on our TV and radio channels. • Need a trip roster for participants and a mission booklet for giveaways. 39 Notes from Industry Tours, September 5,2003: • Volunteers with the Calgary CVB staff walking tours of the ohistoric downtownp every Thursday at 10:00 am. Group meets in front of CVB for one hour tour. This might be a good idea for Spokane now that so many historic buildings have been renovated • Tour of the Calgary Science Centre showed the kind of potential that might be developed in Spokane with a science center • The Glenbow Museum is operating a facility that is roughly the same square feet as the MAC in Spokane. Glenbowrastaff is more than 100; Spokane does the job with only 38. • The Saddle Dome is really a glorified Arenap and their food. a wall -to -wall food row. could be implemented in Spokane. At the Dome you can go to the sports bar without having an event ticket. They also have a full buffet that is available prior to an event. k was also mentioned that each Flames game results in S I OOk+ on food • The Olympic facility was constructed. with an elaborate system to re-set the luge sled at the end of the run, but after all that time and money. they discovered that the luge sled re -sets itself and didmmneed the elaborate mechanism. Also it was noted that the Olympics used all man -made snow for its events. • Retailers at the Chinook Mall were packed with people (and lots of kids) mid - afternoon on a Friday (was school out for the day or on holiday!). All of the stores were busy, but not all provided great service! ROOTS was very service- oriented. • The Zoo was amazing! It was interesting to see how they care for their greens and grassy areas. Also, some security issues were noted 1 it seemed many of the animals were too close to people. Also, there was trash in some of the habitats. • The casino tour group came away with a distinct appreciation for crow fortunate Washingtonp is with its regulations. Alberta gaming requires 70% be returned to the government Of the remaining 30%, 15% goes to charity and only 1 5% to the operators of the casinos. Also. it was noted that the casino cages were staffed by volunteers (in Washington State yourd always find trained professional staff in the cages). Also, it seemed that access to the cages should be more secure_ Alberta only allows S I. 25 -cent, and 5 -cent slot machines, and the table games seemed to be especially popular with the Asian population. • The president of the Calgary Flames seemed very receptive to the idea of holding an exhibition game rn Spokane. if details and costs could be worked out Canadians are especially interested in getting the word out about their beef industry issues. • George Bookman has really been a great friend to this group and to Spokane in general through his involve- ment with the International Trade Alliance and KSPS -TV. • It was mentioned that Spokane has a huge presence in Calgary via television and the fact that KHQ. KREM. KXLY. KAYU -FOX. and KSPS are all carried full -time on cable. oThey know more about Spokane than we can imagine.p They also believe that our region is upwards of 1.000,000 in population • In the consumer trade show area at Spruce Meadows, Wyoming Tourism had equestrian and ohorse- appealp information and oanglesp to their booth. In the future we should look at more chorse tie -inrsp for our Spokane Regional booth. 40 Notes from Participant Debriefing Session, September 18, 2003: Corporate sector wonrntravel out of Canada, focus on leisure travel Travel time to Calgary needed to be better planned • Sales materials on bus needed to be labeled for specific show use • Develop roster with company bios for all Spokane attendees on bus • In advance of the trip, have a gathering for all to educate each other more in depth on attending businesses and how to sell the marketplace at trade shows • We should have had equestrian related travel material at Spruce Meadows (SM) • At SM we should schedule for people to be o+vorkingp the crowd on the grounds • More time was needed for industry tours/peer meetings • Trade show at Hyatt was too long. maybe 10:30 -1 p.m. Could have larger room with booths around perim- eter in same room as lunch • More Canadian community leaders needed at opening breakfast • Gift drawings could have been smoother • Good to have musicians/singers with the group • Bring bbnketsfpillows on the coach • We need a strong sales video to get visitors cpumped up.p • Edmonton market was oOkayp but not nearly as effective as Calgary • CanadatnFCC blocks out some US programming • Free cookies and giveaways to Canadians while in the Spokane Region may be appreciated as much or more than dot Par.p • Entire region needs to step up and participate in reaching Canadian market and making them feel welcome 41 September 10. 2003 Mr. John Brewer President & General Manager lcgona1 Spokane CVB 801 West Riverside. Suite 301 Spokane WA 99201 Dear John: It was great to sex you at the conference in Edmonton, even though it was only for a few minutes. Thank you for coming and meeting with Ken Fiske. I hope that the two of you developed some good ideas but most of all. 1 want to continue the relationship that we have started between Edmonton and Spokane. 1 would like to initiate a trip in the future and 1 will discuss this with Ken to see what ideas the two of you have. Perhaps we will develop something through our Tourism and Economic Development organizations. Best of luck and hope to see you soon. c. lnMOWIOI ton. MAYOR BILL SMITH CITY OF EDMONTON Ken Fiske, Tourism. EDE •• .•• 1111, Yours truly. Smith Mayor 2nd FLOOR. CITY HALL 1 SIR WINSTON CHURCHILL SQUARE EDMONTON. ALBERTA. CANADA TS.! 2R7 PHONE (750) 408 -8100 FAX (7501 498 -1292 EMAIL Nal.fnM h odmontpn ca 42 NEXT STEPS The mission was successful. the leads were plentiful. contacts were beneficial, and everyone had a groat time selling our region! W QLhaYe.you done to reach out since September 6? The "Stampede" was just the sales mission. Only through on -going relationships, marketing and local education will we truly make significant headway in Calgary in the long term. Below are a few very specific and tangible things you can do to keep the momentum moving forward. Please use your CVB and ITA staff as a resource to help in growing this market I. Follow -up Enclosed in this packet is a CD containing all contacts nude in Calgary and Edmonton, both potential clients and industry peers. Your Spokane area competitors are following up with direct mail, phone calls, "At Par" offers and more. Are you? Remember to add a tracking code to determine effectiveness of the Canadian market to your business. The CVB has sent a follow -up postcard reminding the travel industry to look at our growing Canadian web site. We are also developing an email database allowing us to more effectively communicate travel opportunities and discounts to Canadians. 2. Spokane is Canadian Friendly Use the Canadian Maple Leaf icon (also contained on the enclosed CD) on emails, your web site, business cards, stationary and more, along with Celsius and Kilometer conversions. As new "experts" in Canadian travel to the Spokane Region, each of us can take ownership of educating our residents as to the value of being Canadian friendly through easy exchange rate practices, friendly "thank you for your business" comments and more. Tell your staff, organizational members, management team. and friends about your experience, run a newsletter article, write a letter to the editor. put a Canadian welcome sign in your window... 3. Marketing As you plan your 2004 marketing plan and budget, consider direct mail, advertising, and sales calls to Canada as part of your investment The CVB will be looking at the development of a campaign to augment the next sales mission to Calgary. Our desire is that. through your partner interest, we continue an "At Par" and discount web site for Canadians. We hope you will work with us on expanding the site through increased offers (whether discounts or free cookies!). When you travel, be an ambassador and take "At Par" cards with you. 4. Local Media Relations We learned that our television stations are highly visible from Kimberley to Calgary and north to Edmonton. Let's encourage our media leaders to put Spokane's best foot forward. The CVB and ITA will be scheduling appointments with our focal TV stations to encourage this, and we ask that you help us carry this message by attending these meetings when possible. Also, please continue to support the great work, and positive messages of KSPS and Friends of 7. In November "Team Spokane" will be asked to answer phones during their membership drive. We hope you can make it. S. Attend the Next Sales Mission to Calgary Overwhelmingly, you have voted to return to Calgary for a sales mission in June of 2004 during the REAL "Calgary Stampede." Budget for this now, and plan on attending. We'll work out any kinks, find more partners, and sell, sell, sell. Details to come —LOOK OUT CALGARY, HERE WE COME ...AGAIN. 44