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2016, 05-17 Study SessionAGENDA SPOKANE VALLEY CITY COUNCIL STUDY SESSION FORMAT Tuesday, May 17, 2016 6:00 p.m. CITY HALL COUNCIL CHAMBERS 11707 East Sprague Avenue, First Floor (Please Silence Your Cell Phones During the Meeting) DISCUSSION LEADER SUBJECT/ACTIVITY GOAL CALL TO ORDER ROLL CALL 1. Karl Otterstrom, Spokane Transit Authority's (STA) Proposed Discussion/Information STA Planning Director Fare Increase 2. Mike Stone Parks & Recreation 2016 Capital Projects Discussion/Information 3. Chelsie Taylor 2016 Proposed Budget Amendment Discussion/Information 4. John Hohman Economic Development Marketing Contract Discussion/Information 5. Mayor Higgins Advance Agenda Discussion/Information 6. Mayor Higgins Council Comments Discussion/Information 7. Mark Calhoun Deputy City Manager Comments Discussion/Information ADJOURN Study Session Agenda May 17, 2016 Page 1 of 1 CITY OF SPOKANE VALLEY Request for Council Action Meeting Date: May 17, 2016 Check all that apply: ❑ consent ❑ old business ❑ information ® admin. report Department Director Approval: ❑ ❑ new business ❑ public hearing ❑ pending legislation ❑ executive session AGENDA ITEM TITLE: Spokane Transit Authority's Proposed Fare Increase GOVERNING LEGISLATION: PREVIOUS COUNCIL ACTION TAKEN: BACKGROUND: STA Director of Planning Karl Otterstrom will give a presentation on STA's Proposed Fare Increase. OPTIONS: Discussion RECOMMENDED ACTION OR MOTION: Discussion BUDGET/FINANCIAL IMPACTS: STAFF CONTACT: ATTACHMENTS: PowerPoint Preliminary Fare Increase Proposal Spokane Transit Authority Public Outreach —April and May 2016 City of Spokane Valley, May 17, 2016 5/12/2016 Preliminary Fare Increase Proposal 41;4SpoliaoeTramir STA's Fare Philosophy Encourage increased ridership by providing convenient and reasonably priced method for citizens to enjoy the advantages of public transportation. Cost Effective Easy to Use Reduce Cash Use No Zone Differences Minimum 20% Fare Return 5/12/2016 Preliminary Fare Increase Proposal espokanerransir BACKGROUND STA has completed an evaluation of its fares and fare structure and is proposing changes to the amount and types of fares. Public Outreach will be conducted to seek public input on the proposal through May 2016, concluding with a Public Hearing at the June 16 STA Board of Directors meeting. The Board is scheduled to take action on this proposal at the July 21 Board of Directors meeting. STA's last fare increase occurred in phases between 2010 and 2012. If implemented in 2017, it will have been 5 years since an increase. 5/12/2016 Preliminary Fare Increase Proposal eSpolianeTransit 5/12/2016 About STA - PTBA r` h C Fairchild 'Air Force Base j r7_ rl r` "r { Metl ieal Lake aPit r!". Liberty . Lake -E Airway 1- Heights r heney Legend + SpakmeTr How a Fear thy mmES. Public Transportation Benefit District ® Municipal Boundaries N Interstate 90 liu, ..vat's •1 7 7 .. 7 .:i les Spokane County's Public Transportation BenefitArea (PTBA) — Estimated population 413, 045 Preliminary Fare Increase Proposal �i, SpoHoeTrnsit About STA - Governance STA Board of Directors — elected officials appointed by their respective jurisdictions and one non-voting labor representative Chair —Al French, Spokane County Commissioner Chair Pro Tempore —TBD, SpokaneValley Council Member Member —AmberWaldref, Spokane Council Member Member — Candace Mumm, Spokane Council Member Member — Keith Kopelson, Liberty Lake Council Member Member — Ed Pace, SpokaneValley Council Member Member — Shelley O'Quinn, Spokane County Commissioner Member — Aspen Monteleone, Airway Heights Council Member Member —Tom Trulove, Cheney Mayor Non -Voting Labor Representative — Rhonda Bowers Ex -Officio Member — Kevin Freeman, Millwood Mayor Ex -Officio Member — John Higgins, Medical Lake Mayor 5/12/2016 Preliminary Fare Increase Proposal eSpolianeTransit About STA - Service Regular Fixed -Route Bus 34 Routes throughout the region 134 coaches (combination of 60', 40', 35', and 29' buses) Approximately 112 coaches in service during `peak' hours 10.8 million rides in 2015 ParatransitVans 110 Vans Nearly 465,000 rides in 2015 Surplus Van Grant program Vanpool Approximately 90-95 vans Estimated 1,000 participants Approximately 250,000 trips per year 5/12/2016 Preliminary Fare Increase Proposal eSpoNan2Trarsir About STA - Revenue STA Revenue is from three sources 2015 Revenue Revenue Types 5/12/2016 Preliminary Fare Increase Proposal Local Sales Tax Passenger Fares Grants & Other eSpoNan2Transr About STA - Operating Cost Comparisons STA Fixed Route operating costs per hour are %17.6 lower than urban average $200.00 $180.00 $160.00 COST PER REVENUE HOUR aa 2013 2:11 2015 $ 172.75 00ive $120.00 $100.00 $80.00 $60,00 $40,00 $20.00 $0.00 $ 144.15 $143.78 STA $141.95 Urba nized Everett Transit Pierce Tra nsit Community Average Tacoma) Transit Snohomish) 5/ 12/2016 Preliminary Fare Increase Proposal $166.21 $131 14 1 $109,09- - King County C -Tran Ben Franklin f'+letro Vancouver) (Richiand) OSpolianeTransit About STA — Operating Cost Comparisons STA Paratransit operating costs per hour are 25.9% lower than the urban average $140.00 $120,00 Objective $100,40 $80,00 $60,00 COST PER REVENUE HOUR $120.84 $40.00 -- $20.00 $€1,00 - $107.89 STA C,1 2014 - 2015 $107— 09 $101.00 $90.94 Urbanized Everett Transit Pierce Transit Community Average (Tacoma) Transit {Snohomish) 5/ 12/2016 Preliminary Fare Increase Proposal $116.20 $111.29 King County C -Tran Ben Franklin Metro (Vancouver) (Richland) FSpoNaneTraosr Preliminary Fare Increase Proposal What is the right amount for passenger fares? 5/12/2016 Preliminary Fare Increase Proposal eSpolianeTransit STA Fare Policy STA Fare Policy —A fixed route passenger fare return objective of 20% (minimum) of the operating costs of the service is maintained. STA Fare Recovery Objective Operating Costs 5/12/2016 Preliminary Fare Increase Proposal Passenger Fare Local Subsidy eSpolianeTransit National Fare Average National Fare Average — Passenger fares account for approximately 23% of operating costs (ABBG and NTD information) National Fare Recovery Average Operating Costs 5/12/2016 Preliminary Fare Increase Proposal Passenger Fare Local Subsidy eSpolianeTransit STA Fare Policy Current Passenger Fare below policy — In recent years, revenue from local passenger fares has dropped below the minimum 20% recovery rate to 18%. Current STA Fare Recovery Passenger Fares Local Subsidy Operating Costs 5/12/2016 Preliminary Fare Increase Proposal eSpolianeTransit STA Fare Policy Current Paratransit Fare — Paratransit service is essential for those whose disabilities prevent them from using the regular fixed route system. Paratransit passenger fare recovery objective is 5%. Paratransit Passenger Fare Recovery Paratransit Fare Local Subsidy Operating Costs 5/12/2016 Preliminary Fare Increase Proposal eSpolianeTransit STA Fare Policy Preliminary Fare Proposal — If increased, passenger fares would increase STA's estimated recovery rate to approximately 22% in the first year. Proposed Passenger Fare Recovery Operating Costs Passenger Fares Local Subsidy 5/12/2016 Preliminary Fare Increase Proposal eSpolianeTransit Fare Increase Proposal How would STA's increase compare to other transit agency fares? 5/12/2016 Preliminary Fare Increase Proposal eSpolianeTransit STA Comparisons Spokane Transit Community Transit Pierce Transit Kitsap Transit Tacoma, WA Vancouver,WA $2.25 $72 * Preliminary Proposal 5/12/2016 Preliminary Fare Increase Proposal espolianerransir STA and National Comparisons Context — ABBG Base Fares: Variation Linked to Overall Policy (Transfers/Day Passes) $2.75 $2.50 $2.25 $2.00 $1.75 $1.50 $1.25 $1.00 $0.75 $0.50 $0.25 . $0,00 Current Base Fares (as of September 2015) Local Base Fare (Bus Only} Local Base Fare Including Rail Access ABBE Average Base Fare fllFRW - IFRXFF 25 Free Free 50c 5/12/201 6 Preliminary Fare Increase Proposal x F R Free ,eSpoNaneTransir Preliminary Fare Increase Proposal What are the specific changes being proposed? 5/12/2016 Preliminary Fare Increase Proposal eSpolianeTransit Current Preliminary Fare Proposal Category as of 2012 7/1/2017 Fixed Route Cash Fare $1.50 $2.00 2 -Hour Pass $1.50 $2.00 Day Pass $3.50 $4.00 31 -Day Rolling Pass $45.00 $60.00 City Ticket (Shuttle Service) $30.00 $40.00 7 -Day Rolling Pass (New) $17.00 4 -Day Rolling Pass (New) $12.00 Reduced Fare Cash Fare $0.75 $1.00 2 -Hour Pass $0.75 $1.00 31 -Day Rolling Pass $22.50 $30.00 Student Pass $37.00 Discontinue Youth Cash Fare $1.50 $2.00 Day Pass $3.50 $4.00 31 -Day Rolling Pass $30.00 $40.00 Youth Summer $45.00 Discontinue Paratransit Cash Fare $1.50 $2.00 PT One Ride $1.50 $2.00 Monthly Pass $45.00 $60.00 Preliminary Fare Increase Proposal espokanerransir Example Fare Changes Regular Fixed -Route Bus 2 -Hour Pass increase $0.50 3I -Day Rolling Pass increase ($15) about $0.50 per day Reduced Fare 2 -Hour Pass increase $0.25 Reduced Fare 3I -Day Rolling Pass increase ($7.50) about $0.25 per day Paratransit Vans Cash fare increase $0.50 Monthly Pass increase ($15) about $0.50 per day Vanpool — No Change Passengers already pay 100% operating and administrative costs eSpolianeTransit Your Feedback Question to consider: Is it good for STA's Fare Policy to be similar to the national average? Is the proposed increase reasonable? Is a full year enough time for customers to prepare for the change? How will the change affect you? Is STA's Smart Card or new 7-day/4-day pass a way to help budget for travel? Do you have another idea STA should consider? eSpolianeTransit 2016 Public Outreach - Next Steps Public Outreach Continues through May 2016 Public Hearing at June 16, 2016 Board Meeting Decision to be made at July 21, 2016 Board Meeting If approved, increase could be implemented July 1, 2017 eSpolianeTransit ThankYou Questions or Feedback? Visit www.spokanetransit.com for more information Contact Brandon Rapez-Betty at brapez-betty@spokanetransit.com to schedule a presentation or for additional information Click here to take a brief survey (or visit the website above) 61SpolianeTransit CITY OF SPOKANE VALLEY Request for Council Action Meeting Date: May 17, 2016 Check all that apply: ['consent ❑ old business ['information ® admin. report Department Director Approval: ['new business ['public hearing ['pending legislation ['executive session AGENDA ITEM TITLE: 2016 Parks Capital Projects Update GOVERNING LEGISLATION: N/A PREVIOUS COUNCIL ACTION TAKEN: Adoption of the 2016 Budget BACKGROUND: The City of Spokane Valley is in the enviable position of preparing a budget early in the calendar year. While that provides ample opportunity to review and discuss budget items, it also requires staff to develop cost estimates for various capital projects very early in the process. Consequently, from time to time, once projects are designed and ready for bid, we find that they exceed our earlier budget estimate. The following items have come up since the adoption of the 2016 Budget on November 10, 2015, and require a budget amendment in order to be completed: • The Browns Park Splash Pad and Championship Sand Volleyball Court projects were recently bid. While the Sand Volleyball Court came in within budget the Splash Pad low bid exceeded the budget. The original budget for the Splash Pad project was $82,500. Consultant design fees were $8,000 leaving a construction budget of $74,500. The low bid received was for $99,786.60 including tax. This leaves a budget shortfall of $25,286.60. Additionally we are recommending the addition of an ADA path to the project parameters at a cost of $8,572.44 including tax. This brings the total project shortfall to $33,859.04. The initial budget estimate did not anticipate a variety of onsite conditions necessitating additional work and the need for the ADA path which requires additional work to be done by the contractor. • The roof at CenterPlace continues to have numerous leaks that need to be repaired. Several of those were repaired in 2015 at a cost of $13,883.21. The estimated cost for the remaining known roof repairs in 2016 is $44,630 plus $7,000 in consultant fees for a total cost of $51,630. There at seven areas identified (on the attached sheet) needing to be repaired in 2016. Staff will describe each area. • New water service was needed for the construction of phase 2 of the Valley Mission Dog Park. Modern Electric is charging $6,236 for the installation and hookup fees for this new water service, which was not anticipated when the project was budgeted for 2016. The cost to install the new water service can be covered by professional service money currently included in the Parks and Recreation General Fund 2016 Budget; however, since the Dog Park is being constructed out of the Parks Capital Projects Fund #309, a budget amendment is required to transfer $6,236 out of the General Fund and into Fund #309. These projects are being presented to the City Council for consideration of adding them to the 2016 budget amendment. Staff will discuss the details of the two projects and provide answers to questions from the City Council. OPTIONS: N/A RECOMMENDED ACTION OR MOTION: Seek Council consensus to add these two projects to the 2016 budget amendment. BUDGET/FINANCIAL IMPACTS: The impact is that the 2016 budget will need to be amended to reflect the addition of roof repair work at CenterPlace ($51,630) and additional funding for the Browns Park Splash Pad ($33,859.04). These projects would be financed with General Fund reserves. STAFF CONTACT: Michael D. Stone, CPRP. Director of Parks and Recreation ATTACHMENTS: CenterPlace Roof Layout Valley A = Purple Valley B = Dark Blue Area C = Green Area D = Peach Area E = Bright Blue Area F= Entrance Barrel Roof = Red CenterPlace - 2426 N. Discovery Place Meeting Date: CITY OF SPOKANE VALLEY Request for Council Action May 17, 2016 Department Director Approval: Check all that apply: ❑ consent ❑ old business ['new business ['public hearing ['information ® admin. report ❑ pending legislation ['executive session AGENDA ITEM TITLE: Proposed 2016 Budget Amendment. GOVERNING LEGISLATION: In order for the City to amend an adopted budget, State law requires the Council to approve an ordinance that appropriates additional funds. PREVIOUS COUNCIL ACTION TAKEN: The Council last took formal action on the 2016 Budget when it was adopted on November 10, 2015. BACKGROUND: Since the initial adoption of the 2016 Budget on November 10, 2015, a number of events have transpired, including Council's award of a construction contract for the new City Hall building and approval of issuance of the related bonds, that necessitate a 2016 Budget amendment. The proposed budget amendments include: #001 - General Fund Provide additional appropriations (expenditures) of $2,158,423 comprised of: • $13,000 additional in recurring Parks and Recreation professional services to include payments to the Kiwanis Club of Liberty Lake and the Spokane Valley Rotary Club for the Father Daughter Dance and Breakfast with Santa, respectively. • $85,500 additional in recurring professional services for a consultant to assist with the TIGER and FASTLANE grant application process (as approved by Council on March 15, 2016). • $199,800 transfer out to the LTGO Bond Debt Service Fund #204 for debt service due on the 2016 LTGO Bonds for December 2016. • $6,400 additional to complete the security camera upgrade at the Precinct. • $25,000 for construction of offices for the unit supervisors at the Precinct. This amount is being moved forward from a 2015 appropriation that was not spent. • $1,828,723 transferred to Capital Reserve Fund #312 which represents the 2014 yearend fund balance in excess of 50%. Increase revenues by $482,800 comprised of: • $270,000 addition to sales tax revenues resulting from revised 2016 estimates. • $13,000 additional in recurring Parks and Recreation revenue to include admissions for the Father Daughter Dance and Breakfast with Santa, for which the City partners with the Kiwanis Club of Liberty Lake and the Spokane Valley Rotary Club, respectively. • $199,800 transfer in from the Civic Facilities Capital Replacement Fund #310 for lease payments during 2016 in excess of the 2016 Bond debt service. #107 — PEG Fund Expenditures are increased by $130,000 comprised of: • $105,000 in PEG reimbursements to Community Minded Television for PEG capital expenditures made as the City's public access channel manager including items for the Library studio/media lab. P:IClerklAgendaPackets for Web120161agendapacket 2016, 05-1711tem 3 RCA admin rprt for 2016 budg amendmnt.docx • $25,000 for professional services related to identifying equipment needs for broadcasting at the new City Hall building. #204 — LTGO Bond Debt Service Fund Expenditures are increased by $199,800 reflecting the 2016 Bond debt service payment due in December 2016. Revenues are increased by $199,800 for a transfer in from the General Fund for the debt service payment on the 2016 Bonds. #310 — Civic Buildings Capital Proiects Fund Expenditures increase by $199,800 for a transfer out to the General Fund for lease payments during 2016 in excess of the 2016 Bond debt service. #312 — Capital Reserve Fund Revenues include a transfer of $1,828,723 from General Fund #001 which represents the 2014 yearend fund balance in excess of 50%. #313 — City Hall Construction Fund Expenditures are increased by $12,461,705 which include: • $12,355,005 additional for construction costs related to the new City Hall building. This amount includes the remainder of the $14,148,281 total project cost approved by Council less amounts already spent prior to 2016. • $106,700 additional for bond issue costs for the 2016 LTGO Bonds. Revenue increases are $7,955,478, which includes $7,955,300 for the 2016 LTGO Bond proceeds representing a par value of $7,410,000 and a bond premium of $545,300. #402 — Stormwater Management Fund Expenditures/appropriations increase by $251,100 due to revised schedules on various capital projects, including: • $185,000 reduction to the Stormwater small works and various capital projects that were included in the 2016 Budget. • $378,100 additional for the McDonald Road Diet Project #221. • $8,000 additional for Pines and Grace Intersection Safety Project #166. • $50,000 additional for the Saltese Road Preservation Project #240. Revenues increase by $175,000 reflecting the receipt of grants for various projects. #501 — Equipment Rental & Replacement Fund Revenues increase by $4,667 due to a revised calculation. The 2016 Budget amendment reflects the changes noted above and will affect 8 funds resulting in total appropriation/expenditure increases of $15,400,828 and revenue increases of $10,646,468. P:IClerklAgendaPackets for Web12016Iagendapacket 2016, 05-1711tem 3 RCA admin rprt for 2016 budg amendmnt.docx 001 General Fund 107 PEG Fund 204 LTGO Bond Debt Service 310 Civic Facilities Capital Projects Fund 312 Capital Reserve Fund 313 City Hall Construction Fund 402 Stormwater Management Fund 501 Equipment Rental & Replacement Fund 482,800 2,158, 423 0 130,000 199,800 199,800 0 199,800 1,828,723 0 7,955,478 12, 461, 705 175,000 251,100 4,667 0 10, 646, 468 15, 400, 828 OPTIONS: Future options are to accept the proposed amendments in whole or in -part. RECOMMENDED ACTION OR MOTION: Staff seek Council consensus to move forward with amendments to the 2016 Budget as presented. If approved, we anticipate the following calendar of events leading to Council approval of the amending ordinance. • May 24, 2016 — Public hearing on the 2016 Budget Amendment. • May 24, 2016 — First reading of Ordinance #16-xxx amending the 2016 Budget. • June 7, 2016 — Second reading of Ordinance #16-xxx amending the 2016 Budget. BUDGET/FINANCIAL IMPACTS: This action amends the estimated revenues and appropriations for the 2016 Budget that was adopted on November 10, 2015. There are adequate funds available to pay for these amendments. STAFF CONTACT: Chelsie Taylor, Finance Director ATTACHMENTS: • Fund level line -item detail of revenues and expenditures. • Fund summaries for all funds affected by the proposed budget amendment. P:IClerklAgendaPackets for Web12016Iagendapacket 2016, 05-1711tem 3 RCA admin rprt for 2016 budg amendmnt.docx Revenue Expenditure Fund Fund Increase Increase No. Name (Decrease) (Decrease) 001 General Fund 107 PEG Fund 204 LTGO Bond Debt Service 310 Civic Facilities Capital Projects Fund 312 Capital Reserve Fund 313 City Hall Construction Fund 402 Stormwater Management Fund 501 Equipment Rental & Replacement Fund 482,800 2,158, 423 0 130,000 199,800 199,800 0 199,800 1,828,723 0 7,955,478 12, 461, 705 175,000 251,100 4,667 0 10, 646, 468 15, 400, 828 OPTIONS: Future options are to accept the proposed amendments in whole or in -part. RECOMMENDED ACTION OR MOTION: Staff seek Council consensus to move forward with amendments to the 2016 Budget as presented. If approved, we anticipate the following calendar of events leading to Council approval of the amending ordinance. • May 24, 2016 — Public hearing on the 2016 Budget Amendment. • May 24, 2016 — First reading of Ordinance #16-xxx amending the 2016 Budget. • June 7, 2016 — Second reading of Ordinance #16-xxx amending the 2016 Budget. BUDGET/FINANCIAL IMPACTS: This action amends the estimated revenues and appropriations for the 2016 Budget that was adopted on November 10, 2015. There are adequate funds available to pay for these amendments. STAFF CONTACT: Chelsie Taylor, Finance Director ATTACHMENTS: • Fund level line -item detail of revenues and expenditures. • Fund summaries for all funds affected by the proposed budget amendment. P:IClerklAgendaPackets for Web12016Iagendapacket 2016, 05-1711tem 3 RCA admin rprt for 2016 budg amendmnt.docx H:\Budget\2016\Amendment #1\2016 05 17 Admin Rprt\2016 Amendment No 1 Detail v2 for RCA.xlsx CITY OF SPOKANE VALLEY, WA 2016 Budget -Amendment #1 Line Item Detail 5/17/2016 Account Description Account Number Description / Justification Initial Budget Amendment Amended Budget #001 - General Fund Recurring Revenues Sales Tax Youth Programs 001.000.000.313.11.00 001.076.301.347.60.11 Recurring Expenditures Professional Services Professional Services - Misc Studies Transfer out - #204 001.076.301.571.20.41.05 001.090.000.513.10.41.05 001.090.000.597.20.00.40 Nonrecurring revenues Transfer in - #310 001.090.000.397.31.00 Nonrecurring Expenditures Improvements Transfer out - #312 001.016.099.594.21.62.02 - Revised estimate - Kiwanis Father Daughter Dance - Rotary Club Breakfast With Santa Total recurring revenues - Kiwanis Father Daughter Dance - Rotary Club Breakfast With Santa - TIGER & FASTLANE application and support - 2016 LTGO debt service Total recurring expenditures - Lease payment in excess of 2016 Bond pmnt Total nonrecurring revenues - Precinct Security Camera - Construction of offices for unit supervisors 001.090.000.597.31.00.20 - 2014 #001 fund bal > 50% Total nonrecurring expenditures 18,210, 500 270,000 18,480, 500 74,000 10,000 3,000 87,000 283,000 28,100 10,000 3,000 41,100 150,000 85,500 235,500 0 199,800 199,800 298,300 0 199,800 199,800 199,800 0 6,400 25,000 31,400 0 1,828, 723 1,828, 723 1,860,123 Total of all General Fund revenues Total of all General Fund expenditures 482,800 2,158,423 Page 1 of 3 H:\Budget\2016\Amendment #1\2016 05 17 Admin Rprt\2016 Amendment No 1 Detail v2 for RCA.xlsx CITY OF SPOKANE VALLEY, WA 2016 Budget -Amendment #1 Line Item Detail 5/17/2016 Account Description Account Number Description / Justification Initial Budget Amendment Amended Budget #107 - PEG Fund Expenditures PEG Reimburse - CMTV Computer Software/Hardware 107.000.000.518.90.49.01 - CMTV PEG Request 107.000.000.594.11.64.02 - Design of new City Hall broadcast system #204 - LTGO Bond Debt Service Fund Expenditures 2016 LTGO Bond 2016 LTGO Bond Revenues Transfer in - #001 Total expenditures 204.000.000.591.18.71.03 - 2016 LTGO Bond debt service - principal 204.000.000.592.18.83.03 - 2016 LTGO Bond debt service - interest Total expenditures 204.000.000.397.00.00.10 - 2016 LTGO debt service #310 - Civic Facilities Capital Replacement Fund Expenditures Transfer out - #001 Total revenues 310.310.000.597.00.00.10 - Lease payment in excess of 2016 Bond pmnt #312 - Capital Reserve Fund Revenues Transfer in - #001 Total expenditures 12,000 12,500 105,000 117,000 25,000 130,000 37,500 0 75,000 75,000 0 124,800 124,800 199,800 0 199,800 199,800 199,800 0 199,800 199,800 199,800 312.000.000.397.00.10 - 2014 #001 fund bal > 50% 0 1,828,723 1,828,723 Total revenues 1,828,723 Page 2 of 3 H:\Budget\2016\Amendment #1\2016 05 17 Admin Rprt\2016 Amendment No 1 Detail v2 for RCA.xlsx CITY OF SPOKANE VALLEY, WA 2016 Budget -Amendment #1 Line Item Detail 5/17/2016 Account Description Account Number Description / Justification Initial Budget Amendment Amended Budget #313 - City Hall Construction Fund Expenditures Capital outlay 2016 LTGO bond issue Revenues 2016 LTGO bond issue 2016 LTGO bond issue Investment interest 313.000.215.594.18.xx.xx - City Hall construction costs 313.000.000.592.18.84.03 - 2016 LTGO bond issue costs Total expenditures 294,400 12, 355, 005 12, 649, 405 0 106,700 106,700 12,461, 705 313.000.000.391.10.00 - 2016 LTGO bond issue proceeds - par value 0 7,410,000 7,410,000 313.000.000.392.00.00 - 2016 LTGO bond issue proceeds - premium 0 545,300 545,300 313.000.000.361.11.00 - Investment interest 0 178 178 Total revenues #402 - Stormwater Management Fund 7,955,478 Expenditures Stormwater Improve - Capital Outlays 402.402.000.594.38.63.05 - Various Stormwater Projects 500,000 251,100 751,100 Revenues Dept. of Ecology Grant Dept. of Ecology Grant Total expenditures 251,100 402.000.193.374.03.10 - E. WA Effectiveness Study Ph 2&3 402.000.000.374.03.10 - Stormwater Capacity Grants: #501 - Equipment Rental & Replacement Fund 0 150,000 150,000 0 25,000 25,000 Total revenues 175,000 Revenues lnterfund Equip & Vehicle Lease 501.000.000.348.20.00 - revised calculation 101,333 4,667 106,000 Total Revenues 4,667 Totals Across all Funds Total revenues Total expenditures 10,646,468 15,400,828 Page 3 of 3 CITY OF SPOKANE VALLEY, WA 2016 Budget Amendment 2016 As Adopted Proposed Amendment As Amended #001 -GENERAL FUND RECURRING ACTIVITY Revenues Property Tax 11,479,200 0 11,479,200 Sales Tax 18,210,500 270,000 18,480,500 Sales Tax - Public Safety 867,400 0 867,400 Sales Tax - Criminal Justice 1,556,400 0 1,556,400 Gambling Tax and Leasehold Excise Tax 333,700 0 333,700 Franchise Fees/Business Registration 1,154,000 0 1,154,000 State Shared Revenues 2,024,528 0 2,024,528 Fines and Forfeitures/Public Safety 1,443,500 0 1,443,500 Community Development 1,491,500 0 1,491,500 Recreation Program Revenues 595,200 13,000 608,200 Miscellaneous Department Revenue 95,900 0 95,900 Miscellaneous & Investment Interest 103,500 0 103,500 Transfers in -#101 (street admin) 39,700 0 39,700 Transfers in - #105 (h/m tax -CP advertising) 30,000 0 30,000 Transfers in -#402 (storm admin) 13,400 0 13,400 Total Recurring Revenues 39,438,428 283,000 39,721,428 Expenditures City Council 506,869 0 506,869 City Manager 717,303 0 717,303 Legal 479,951 0 479,951 Public Safety 24,703,749 0 24,703,749 Deputy City Manager 737,002 0 737,002 Finance / IT 1,253,080 0 1,253,080 Human Resources 255,694 0 255,694 Public Works 966,870 0 966,870 Community & Economic Dvlpmnt - Admin 272,107 0 272,107 Community & Economic Dvlpmnt - Econ Dev 545,157 0 545,157 Community & Economic Dvlpmnt - Dev Svc 1,486,637 0 1,486,637 Community & Economic Dvlpmnt - Building 1,344,165 0 1,344,165 Parks & Rec - Administration 281,871 0 281,871 Parks & Rec - Maintenance 838,343 0 838,343 Parks & Rec - Recreation 228,197 13,000 241,197 Parks & Rec - Aquatics 461,200 0 461,200 Parks & Rec - Senior Center 95,781 0 95,781 Parks & Rec - CenterPlace 882,223 0 882,223 Pavement Preservation 943,800 0 943,800 General Government 1,532,000 85,500 1,617,500 Transfers out - #502 (insurance premium) 325,000 0 325,000 Transfers out - #204 (LTGO debt service) 0 199,800 199,800 Transfers out - #309 (park capital projects) 160,000 0 160,000 Transfers out - #310 (bond pmt>$434.6k lease pmt) 72,500 0 72,500 Transfers out -#310 (city hall o&m costs) 271,700 0 271,700 Total Recurring Expenditures 39,361,199 298,300 39,659,499 Recurring Revenues Over (Under) Recurring Expenditures 77,229 (15,300) 61,929 5/17/2016 CITY OF SPOKANE VALLEY, WA 2016 Budget Amendment 2016 As Adopted Proposed Amendment As Amended #001 -GENERAL FUND -continued NONRECURRING ACTIVITY Revenues Transfers in -#106 (solid waste repayment) 40,425 0 40,425 Transfers in - #310 (lease in excess of debt service) 0 199,800 199,800 Total Nonrecurring Revenues Expenditures General Government - IT capital replacements 108,000 0 108,000 Public Safety (const offices for unit supervisors) 0 25,000 25,000 Community & Econ Dev (comp plan update) 350,000 0 350,000 Parks & Rec (upgrade dial-up modem at pools) 15,000 0 15,000 Police Department - CAD / RMS 140,281 0 140,281 Police Department -security camera upgrade 0 6,400 6,400 Transfers out - #312 ('14 fund bal > 50%) 0 1,828,723 1,828,723 40,425 199,800 240,225 Total Nonrecurring Expenditures 613,281 1,860,123 2,473,404 Nonrecurring Revenues Over (Under) Nonrecurring Expenditures Excess (Deficit) of Total Revenues Over (Under) Total Expenditures Beginning unrestricted fund balance Ending unrestricted fund balance Fund balance as a percent of recurring expenditures (572,856) (1,660,323) (2,233,179) (495,627) (1,675,623) (2,171,250) 26,067,102 26,067,102 25,571,475 23,895,852 64.97% 60.25% 5/17/2016 CITY OF SPOKANE VALLEY, WA 2016 Budget Amendment SPECIAL REVENUE FUNDS #107 - PEG FUND Revenues Comcast PEG contribution Investment Interest Total revenues Expenditures PEG Reimbursement - CMTV Capital Outlay Total expenditures Revenues over (under) expenditures Beginning fund balance Ending fund balance DEBT SERVICE FUNDS 2016 As Adopted Proposed Amendment As Amended 90,000 0 0 90,000 0 0 90,000 0 90,000 12,000 12,500 105,000 117,000 25,000 37,500 24,500 130,000 154,500 65,500 (64,500) 301,182 301,182 366,682 236,682 #204 - LTGO BOND DEBT SERVICE FUND Revenues Spokane Public Facilities District 380,300 0 380,300 Transfers in - #001 0 199,800 199,800 Transfers in - #301 83,400 0 83,400 Transfers in - #302 83,400 0 83,400 Total revenues 547,100 199,800 746,900 Expenditures Debt Service Payments - CenterPlace 380,300 0 380,300 Debt Service Payments - Roads 166,800 0 166,800 Debt Service Payments - City Hall 0 199,800 199,800 Total expenditures 547,100 199,800 746,900 Revenues over (under) expenditures 0 0 Beginning fund balance 4,049 4,049 Ending fund balance 4,049 4,049 5/17/2016 CITY OF SPOKANE VALLEY, WA 2016 Budget Amendment 2016 As Adopted Proposed Amendment As Amended CAPITAL PROJECTS FUNDS #310 - CIVIC FACILITIES CAPITAL PROJECTS FUND Revenues Investment Interest Transfers in -#001 Future C.H. bond pmt > $434.6k lease pmt Future C.H. o&m costs Total revenues 1,200 72,500 271,700 0 1,200 0 72,500 0 271,700 345,400 0 345,400 Expenditures Professional services 0 0 0 Capital Outlay - City Hall 0 0 0 Transfers out -#001 (lease in excess of debt service 0 199,800 199,800 Total expenditures 0 199,800 199,800 Revenues over (under) expenditures 345,400 145,600 Beginning fund balance 1,182,548 1,182,548 Ending fund balance 1,527,948 1,328,148 5/17/2016 Note: The fund balance in #310 includes $839,285.10 paid by the Library District for 2.82 acres at the Balfour Park site. If the District does not succeed in getting a voted bond approved by October 2017 then the City may repurchase this land at the original sale price of $839,285.10. #312 - CAPITAL RESERVE FUND Revenues Transfers in - #001 0 1,828,723 1,828,723 Investment Interest 0 0 0 Total revenues 0 1,828,723 1,828,723 Expenditures Transfers out #303 (Sullivan Rd W Bridge) 1,010,509 0 1,010,509 Transfers out #303 (Pines Rd Underpass) 500,000 0 500,000 Transfers out #309 (Apple way Trail - Pines-Evergrea 14,050 0 0 Total expenditures 1,524,559 0 1,510,509 Revenues over (under) expenditures (1,524,559) 318,214 Beginning fund balance 4,576,597 4,576,597 Ending fund balance 3,052,038 4,894,811 #313 - CITY HALL CONSTRUCTION FUND Revenues Investment Interest 0 178 178 2016 LTGO Bond proceeds 0 7,955,300 7,955,300 Total revenues 0 7,955,478 7,955,478 Expenditures Capital Outlay - City Hall 294,400 12,355,005 12,649,405 2016 LTGO Bond issue costs 0 106,700 106,700 Total expenditures 294,400 12,461,705 12,756,105 Revenues over (under) expenditures (294,400) (4,800,627) Beginning fund balance 4,800,627 4,800,627 Ending fund balance 4,506,227 0 CITY OF SPOKANE VALLEY, WA 2016 Budget Amendment ENTERPRISE FUNDS #402 - STORMWATER FUND RECURRING ACTIVITY Revenues Stormwater Management Fees Investment Interest 2016 As Adopted Proposed Amendment As Amended 1,870,000 0 1,870,000 1,500 0 1,500 Total Recurring Revenues 1,871,500 0 1,871,500 Expenditures Wages / Benefits / Payroll Taxes 514,132 0 514,132 Supplies 15,900 0 15,900 Services & Charges 1,113,683 0 1,113,683 Intergovernmental Payments 67,000 0 67,000 Vehicle rentals - #501 11,000 0 11,000 Transfers out - #001 13,400 0 13,400 Total Recurring Expenditures 1,735,115 0 1,735,115 Recurring Revenues Over (Under) Recurring Expenditures 136,385 0 136,385 NONRECURRING ACTIVITY Revenues Grant Proceeds 0 175,000 175,000 Miscellaneous 0 0 0 Total Nonrecurring Revenues Expenditures Capital - various projects Maintenance facility storage unit Total Nonrecurring Expenditures Nonrecurring Revenues Over (Under) Nonrecurring Expenditures Excess (Deficit) of Total Revenues Over (Under) Total Expenditures Beginning working capital Ending working capital INTERNAL SERVICE FUNDS 0 175,000 175,000 500,000 5,000 251,100 751,100 0 5,000 505,000 251,100 756,100 (505,000) (76,100) (581,100) (368,615) 1,896,925 (76,100) (444,715) 1,896,925 1,528,310 1,452,210 #501 - ER&R FUND Revenues Vehicle rentals - #001 23,500 500 24,000 Vehicle rentals -#101 31,000 0 31,000 Vehicle rentals -#101 (plow replace.) 40,000 0 40,000 Vehicle rentals - #402 6,833 4,167 11,000 Investment Interest 1,000 0 1,000 Total revenues Expenditures Vehicle Replacement Snow Plow Replacement Total expenditures Revenues over (under) expenditures Beginning working capital Ending working capital 102,333 4,667 107,000 75,000 225,000 0 75,000 0 225,000 300,000 0 300,000 (197,667) 1,248,997 (193,000) 1,248,997 1,051,330 1,055,997 5/17/2016 CITY OF SPOKANE VALLEY Request for Council Action Meeting Date: May 17, 2016 Check all that apply: ['consent ❑ old business ['information ® admin. report Department Director Approval: ['new business ['public hearing ['pending legislation ['executive session AGENDA ITEM TITLE: 2016 Economic Development Marketing Contract GOVERNING LEGISLATION: None PREVIOUS COUNCIL ACTION TAKEN: None BACKGROUND: In 2012, a marketing effort was initiated to promote the City as a great place to do business, live or visit. MDI Marketing provided these services to the City until 2015. In early 2016, the City requested qualifications of firms that create and implement an economic development marketing program. Nine firms submitted qualifications and six were selected for interviews which occurred on April 13 and 14, 2016. As part of the contract, the selected firm will: • Develop a strong, relevant image for the City that supports current economic development efforts, differentiates us from other communities and can be easily and effectively communicated across multiple mediums; • Develop a strategic marketing plan; and • Provide assistance with the implementation of the marketing plan and develop marketing materials. Staff recommends that Atlas Advertising be retained based on their extensive experience working with municipalities, focus on economic development, and connections with site selectors across the country. Staff will discuss the selection process and proposed scope of work. OPTIONS: Discussion RECOMMENDED ACTION OR MOTION: Discussion BUDGET/FINANCIAL IMPACTS: The total contract amount is $152,500. STAFF CONTACT: John Hohman, Community & Economic Development Director. ATTACHMENTS: Professional Services Agreement Atlas Advertising Proposal AGREEMENT FOR PROFESSIONAL SERVICES Atlas Advertising — Economic Development Marketing THIS AGREEMENT is made by and between the City of Spokane Valley, a code City of the State of Washington, hereinafter "City" and Atlas Advertising, hereinafter "Consultant," jointly referred to as "Parties." IN CONSIDERATION of the terms and conditions contained herein, the Parties agree as follows: 1. Work to Be Performed. Consultant shall provide all labor, services, and material to satisfactorily complete the Scope of Services, attached as Exhibit A. A. Administration. The City Manager or designee shall administer and be the primary contact for Consultant. Prior to commencement of work, Consultant shall contact the City Manager or designee to review the Scope of Services, schedule, and date of completion. Upon notice from the City Manager or designee, Consultant shall commence work, perform the requested tasks in the Scope of Services, stop work, and promptly cure any failure in performance under this Agreement. B. Representations. City has relied upon the qualifications of Consultant in entering into this Agreement. By execution of this Agreement, Consultant represents it possesses the ability, skill, and resources necessary to perform the work and is familiar with all current laws, rules, and regulations which reasonably relate to the Scope of Services. No substitutions of agreed-upon personnel shall be made without the prior written consent of City. Consultant represents that the compensation as stated in paragraph 3 is adequate and sufficient for the timely provision of all professional services required to complete the Scope of Services under this Agreement. Consultant shall be responsible for the technical accuracy of its services and documents resulting therefrom, and City shall not be responsible for discovering deficiencies therein. Consultant shall correct such deficiencies without additional compensation except to the extent such action is directly attributable to deficiencies in City -furnished information. C. Standard of Care. Consultant shall exercise the degree of skill and diligence normally employed by professional consultants engaged in the same profession, and performing the same or similar services at the time such services are performed. D. Modifications. City may modify this Agreement and order changes in the work whenever necessary or advisable. Consultant shall accept modifications when ordered in writing by the City Manager or designee, so long as the additional work is within the scope of Consultant' s area of practice. Compensation for such modifications or changes shall be as mutually agreed between the Parties. Consultant shall make such revisions in the work as are necessary to correct errors or omissions appearing therein when required to do so by City without additional compensation. 2. Term of Contract. This Agreement shall be in full force and effect upon execution and shall remain in effect until completion of all contractual requirements have been met as determined by City. Consultant shall complete its work by December 31, 2016, unless the time for performance is extended in writing by the Parties. Either Party may terminate this Agreement for material breach after providing the other Party with at least 10 Agreement for Professional Services (with professional liability coverage) Page 1 of 6 days' prior notice and an opportunity to cure the breach. City may, in addition, terminate this Agreement for any reason by 10 days' written notice to Consultant. In the event of termination without breach, City shall pay Consultant for all work previously authorized and satisfactorily performed prior to the termination date. 3. Compensation. City agrees to pay Consultant $152,500, (which includes Washington State Sales Tax if any is applicable) as full compensation for everything done under this Agreement, as set forth in Exhibit A. Consultant shall not perform any extra, further, or additional services for which it will request additional compensation from City without a prior written agreement for such services and payment therefore. 4. Payment. Consultant shall be paid monthly upon presentation of an invoice to City. Applications for payment shall be sent to the City Finance Department at the below -stated address. City reserves the right to withhold payment under this Agreement for that portion of the work (if any) which is determined in the reasonable judgment of the City Manager or designee to be noncompliant with the Scope of Services, City standards, City Code, and federal or state standards. 5. Notice. Notices other than applications for payment shall be given in writing as follows: TO THE CITY: Name: Christine Bainbridge, City Clerk Phone: (509) 921-1000 Address: 11707 East Sprague Ave., Suite 106 Spokane Valley, WA 99206 TO THE CONSULTANT: Name: Tamara Haynes Phone: (303) 292-3300 Address: 1860 Blake Street, Suite B101 Denver CO 80202 6. Applicable Laws and Standards. The Parties, in the performance of this Agreement, agree to comply with all applicable federal, state, and local laws and regulations. Consultant warrants that its designs, construction documents, and services shall conform to all federal, state, and local statutes and regulations. 7. Certification Regarding Debarment, Suspension, and Other Responsibility Matters — Primary Covered Transactions. A. By executing this Agreement, the Consultant certifies to the best of its knowledge and belief that it and its principals: 1. Are not presently debarred, suspended, proposed for debarment, declared ineligible, or voluntarily excluded from covered transactions by any federal department or agency; 2. Have not within a three-year period preceding this proposal been convicted of or had a civil judgment rendered against them for commission of fraud or a criminal offense in connection with obtaining, attempting to obtain, or performing a public (federal, state, or local) transaction or contract under a public transaction; violation of federal or state antitrust statutes or commission of embezzlement, theft, forgery, bribery, falsification or destruction of records, making false statements, or receiving stolen property; 3. Are not presently indicted for or otherwise criminally or civilly charged by a governmental entity (federal, state, or local) with commission of any of the offenses enumerated in paragraph (A)(2) of this certification; and Agreement for Professional Services (with professional liability coverage) Page 2 of 6 4. Have not within a three-year period preceding this application/proposal had one or more public transactions (federal, state, or local) terminated for cause or default. B. Where the prospective primary participant is unable to certify to any of the statements in this certification, such prospective participant shall attach an explanation to this Agreement. 8. Relationship of the Parties. It is understood and agreed that Consultant shall be an independent contractor and not the agent or employee of City, that City is interested in only the results to be achieved, and that the right to control the particular manner, method, and means in which the services are performed is solely within the discretion of Consultant. Any and all employees who provide services to City under this Agreement shall be deemed employees solely of Consultant. The Consultant shall be solely responsible for the conduct and actions of all its employees under this Agreement and any liability that may attach thereto. 9. Ownership of Documents. All drawings, plans, specifications, and other related documents prepared by Consultant under this Agreement are and shall be the property of City, and may be subject to disclosure pursuant to chapter 42.56 RCW or other applicable public record laws. The written, graphic, mapped, photographic, or visual documents prepared by Consultant under this Agreement shall, unless otherwise provided, be deemed the property of City. City shall be permitted to retain these documents, including reproducible camera-ready originals of reports, reproduction quality mylars of maps, and copies in the form of computer files, for the City's use. City shall have unrestricted authority to publish, disclose, distribute, and otherwise use, in whole or in part, any reports, data, drawings, images, or other material prepared under this Agreement, provided that Consultant shall have no liability for the use of Consultant's work product outside of the scope of its intended purpose. 10. Records. The City or State Auditor or any of their representatives shall have full access to and the right to examine during normal business hours all of Consultant's records with respect to all matters covered in this Agreement. Such representatives shall be permitted to audit, examine, make excerpts or transcripts from such records, and to make audits of all contracts, invoices, materials, payrolls, and record of matters covered by this Agreement for a period of three years from the date final payment is made hereunder. 11. Insurance. Consultant shall procure and maintain for the duration of the Agreement, insurance against claims for injuries to persons or damage to property which may arise from or in connection with the performance of the work hereunder by Consultant, its agents, representatives, employees, or subcontractors. A. Minimum Scope of Insurance. Consultant shall obtain insurance of the types described below: 1. Automobile liability insurance covering all owned, non -owned, hired, and leased vehicles. Coverage shall be written on Insurance Services Office (ISO) form CA 00 01 or a substitute form providing equivalent liability coverage. 2. Commercial general liability insurance shall be at least as broad as ISO occurrence form CG 00 01 and shall cover liability arising from premises, operations, stop -gap independent contractors and personal injury, and advertising injury. City shall be named as an additional insured under Consultant's commercial general liability insurance policy with respect to the work performed for the City using an additional insured endorsement at least as broad as ISO CG 20 26. 3. Workers' compensation coverage as required by the industrial insurance laws of the State of Washington. Agreement for Professional Services (with professional liability coverage) Page 3 of 6 4. Professional liability insurance appropriate to Consultant's profession. B. Minimum Amounts of Insurance. Consultant shall maintain the following insurance limits: 1. Automobile liability insurance with a minimum combined single limit for bodily injury and property damage of no less than $1,000,000 per accident. 2. Commercial general liability insurance shall be written with limits no less than $1,000,000 for each occurrence, and $2,000,000 for general aggregate. 3. Professional liability insurance shall be written with limits no less than $1,000,000 per claim and $1,000,000 policy aggregate limit. C. Other Insurance Provisions. The policies are to contain, or be endorsed to contain, the following provisions for automobile liability, professional liability, and commercial general liability insurance: 1. Consultant's insurance coverage shall be primary insurance with respect to the City. Any insurance, self-insurance, or insurance pool coverage maintained by City shall be in excess of Consultant's insurance and shall not contribute with it. 2. Consultant shall fax or send electronically in .pdf format a copy of insurer's cancellation notice within two business days of receipt by Consultant. 3. If Consultant maintains higher insurance limits than the minimums shown above, City shall be insured for the full available limits of commercial general and excess or umbrella liability maintained by Consultant, irrespective of whether such limits maintained by Consultant are greater than those required by this Agreement or whether any certificate of insurance furnished to the City evidences limits of liability lower than those maintained by Consultant. 4. Failure on the part of Consultant to maintain the insurance as required shall constitute a material breach of the Agreement, upon which the City may, after giving at least five business days' notice to Consultant to correct the breach, immediately terminate the Agreement, or at its sole discretion, procure or renew such insurance and pay any and all premiums in connection therewith, with any sums so expended to be repaid to City on demand, or at the sole discretion of the City, offset against funds due Consultant from the City. D. Acceptability of Insurers. Insurance is to be placed with insurers with a current A.M. Best rating of not less than A:VII. E. Evidence of Coverage. As evidence of the insurance coverages required by this Agreement, Consultant shall furnish acceptable insurance certificates to the City Clerk at the time Consultant returns the signed Agreement, which shall be Exhibit B. The certificate shall specify all of the parties who are additional insureds, and shall include applicable policy endorsements, and the deduction or retention level. Insuring companies or entities are subject to City acceptance. If requested, complete copies of insurance policies shall be provided to City. Consultant shall be fmancially responsible for all pertinent deductibles, self-insured retentions, and/or self-insurance. Agreement for Professional Services (with professional liability coverage) Page 4 of 6 12. Indemnification and Hold Harmless. Consultant shall, at its sole expense, defend, indemnify, and hold harmless City and its officers, agents, and employees, from any and all claims, actions, suits, liability, loss, costs, attorney's fees, costs of litigation, expenses, injuries, and damages of any nature whatsoever relating to or arising out of the wrongful or negligent acts, errors, or omissions in the services provided by Consultant, Consultant's agents, subcontractors, subconsultants, and employees to the fullest extent permitted by law, subject only to the limitations provided below. Consultant's duty to defend, indemnify, and hold City harmless shall not apply to liability for damages arising out of such services caused by or resulting from the sole negligence of City or City's agents or employees pursuant to RCW 4.24.115. Consultant's duty to defend, indemnify, and hold City harmless against liability for damages arising out of such services caused by the concurrent negligence of (a) City or City' s agents or employees, and (b) Consultant, Consultant's agents, subcontractors, subconsultants, and employees shall apply only to the extent of the negligence of Consultant, Consultant's agents, subcontractors, subconsultants, and employees. Consultant's duty to defend, indemnify, and hold City harmless shall include, as to all claims, demands, losses, and liability to which it applies, City's personnel -related costs, reasonable attorneys' fees, the reasonable value of any services rendered by the office of the City Attorney, outside consultant costs, court costs, fees for collection, and all other claim -related expenses. Consultant specifically and expressly waives any immunity that may be granted it under the Washington State Industrial Insurance Act, Title 51 RCW. These indemnification obligations shall not be limited in any way by any limitation on the amount or type of damages, compensation, or benefits payable to or for any third party under workers' compensation acts, disability benefit acts, or other employee benefits acts. Provided, that Consultant's waiver of immunity under this provision extends only to claims against Consultant by City, and does not include, or extend to, any claims by Consultant's employees directly against Consultant. Consultant hereby certifies that this indemnification provision was mutually negotiated. 13. Waiver. No officer, employee, agent, or other individual acting on behalf of either Party has the power, right, or authority to waive any of the conditions or provisions of this Agreement. A waiver in one instance shall not be held to be a waiver of any other subsequent breach or nonperformance. All remedies afforded in this Agreement or by law shall be taken and construed as cumulative and in addition to every other remedy provided herein or by law. Failure of either Party to enforce at any time any of the provisions of this Agreement or to require at any time performance by the other Party of any provision hereof shall in no way be construed to be a waiver of such provisions nor shall it affect the validity of this Agreement or any part thereof. 14. Assignment and Dele&ation. Neither Party shall assign, transfer, or delegate any or all of the responsibilities of this Agreement or the benefits received hereunder without prior written consent of the other Party. 15. Subcontracts. Except as otherwise provided herein, Consultant shall not enter into subcontracts for any of the work contemplated under this Agreement without obtaining prior written approval of City. 16. Confidentiality. Consultant may, from time -to -time, receive information which is deemed by City to be confidential. Consultant shall not disclose such information without the prior express written consent of City or upon order of a court of competent jurisdiction. Agreement for Professional Services (with professional liability coverage) Page 5 of 6 17. Jurisdiction and Venue. This Agreement is entered into in Spokane County, Washington. Disputes between City and Consultant shall be resolved in the Superior Court of the State of Washington in Spokane County. Notwithstanding the foregoing, Consultant agrees that it may, at City's request, be joined as a party in any arbitration proceeding between City and any third party that includes a claim or claims that arise out of, or that are related to Consultant's services under this Agreement. Consultant further agrees that the Arbitrator(s)' decision therein shall be final and binding on Consultant and that judgment may be entered upon it in any court having jurisdiction thereof. 18. Cost and Attorney's Fees. The prevailing party in any litigation or arbitration arising out of this Agreement shall be entitled to its attorney's fees and costs of such litigation (including expert witness fees). 19. Entire Agreement. This written Agreement constitutes the entire and complete agreement between the Parties and supersedes any prior oral or written agreements. This Agreement may not be changed, modified, or altered except in writing signed by the Parties hereto. 20. Anti -kickback. No officer or employee of City, having the power or duty to perform an official act or action related to this Agreement shall have or acquire any interest in this Agreement, or have solicited, accepted, or granted a present or future gift, favor, service, or other thing of value from any person with an interest in this Agreement. 21. Business Registration. Consultant shall register with the City as a business prior to commencement of work under this Agreement if it has not already done so. 22. Severability. If any section, sentence, clause, or phrase of this Agreement should be held to be invalid for any reason by a court of competent jurisdiction, such invalidity shall not affect the validity of any other section, sentence, clause, or phrase of this Agreement. 23. Exhibits. Exhibits attached and incorporated into this Agreement are: A. Scope of Services and fee proposal B. Insurance Certificates The Parties have executed this Agreement this _ day of , 20 . CITY OF SPOKANE VALLEY Consultant: Mark Calhoun, Deputy City Manager By: Its: Authorized Representative ATTEST: Christine Bainbridge, City Clerk: APPROVED AS TO FORM: Office of the City Attorney Agreement for Professional Services (with professional liability coverage) Page 6 of 6 RECEIVED FEB 052x5 SPOKANE 'VALLEY DEVELOPI'rPENi' FEBUARY 5, 2016 Request for Proposal (RFP) for: City of Spokane Valley Economic Development Marketin Program m ATLAS ADVERTISING www. d-ADVERTISING.corn Propwal Contact: Guillermo Mazier, VP, Strategic Accounts p; 303.292.3300 x232 rn: 913.742.1720 s; guillermom©atlas-advertising.com 929 Broadway Denver, CO 80203 V ATLAS ADVERTISING Table of Contents Page 11 Cover Letter 2 Attachment A: Parts 1 and 2 4 Relevant Experience di • • ....................... 6 Understanding of Services for Spokane Valley. 6 Statement of Qualifications / Accompl[shments 7 Experience - Atlas' Proven Process8 Similar Projects 0 Experience Working with Municipal or Public Organizations, 16 Project Approach and Management 18 Project Vision and Approach 18 Key Stakeholder Sessions 19 Creative Campaigns for the City of Spokane Valley 20 Creative Campaign Development 21 Media Planning 22 Media Buying 23 Marketing Collateral 24 Logo and Taglind Development 25 Marketing Plan 27 Timeline 29 Budget 30 Involvement 30 Previous Projects ..... 30 Team 31 Atlas Advertising I www,apas-acivertisinq.corr 1 920 Eroacie.'a, Derecer. CO 80203 1 303.292.3300 ATLAS ADY RTISING Cover Letter Chez Bates Economic Development Specialist City of Spokane Valley Dear Chaz: Pag,@ 12 On behalf of Atlas Advertising, it is with utmost sincerity that I thank you for the opportunity to submit a proposal for an economic c'evelopment marketinc program for the City of Spokane Valley. We understand that the goal of t1S, project is to encourage busir'�: .sr,.s, do iir,lope',;, and visitor; to rnoVe to your great city, Ti addition to ;:roar"1otinn the 1•y to current r'.:;i:j :rit5, With ?•1 r s •find, It I our plan to help establish a s:ro-lit narks.: prese•de that will set you noart from other C:c:•nlpetinq communities, and increase visibility. 'io, Arid 'rand rc'•c.oc'r1•tion to ultirnately yield capita gEir1 Spokane Valley. We will ensure your econo.r-ic development marketing program °16:r1 cal sistcm; with the City's mission and vision, other relev:urt City strategic plans, promote the coiririnjn ty assets and unique attributes to positively impact at ,1.- cts of your economy, and .., eraicl.t};ist61'1Cj resources to maximize your return on investment. We also understand how to work tiv,:11 I°: c i arci rr:,-1 ural partners. Through our relat'onshi - ,viIIi Greater Spokane Incorporated (C„"). we L I rir:r;;t,_,rzo leverage their marketing uric: t.o?... duplieiI.ms erfnr_s, We will create a marketing campaign that will differentiate your comll~r.11,ty, 'ro•rr the region.. wile also strengthening your reach through complementary efforts such as Sci: iSi:,;J ane and VisitSpokd1.r,. We've spent the last 14 yeas perfecting a state -or -the -art marketing plat`arr-r tha.. ,n,as b..lilt with or.: singular goal: To help places and organizations generate results and tell netter stones. We believe that. by working v,vL1n Atlas, you work w to •iatioral level talent whose specialty is markctiuc; p aces — am -7' 'iri agency the! has used and built advanced markelinc campaigns and strategies Ia h red for EC s.. DMOs, and communities. Tnro..i h elcrnents contained in tfiis proposal and by working with our team at Al, .itY o Sp01°.,1r1, Valley will reap the fallowing benefits that set us apai from other agencies: We have mitre economic development marketing experience then any other firm in the country. We are the only full service agency that specializes in economic development mirkel•r••g and brands, Working with municipal governments, chambers of commerce, and public-private partrersh ps, we don't just conceptualize great ideas, our team does the work. We have tested aur work in, over 160 communities, 47 states, and six countries to know the processes and proceduros that wDrk well and the ones that don't. k.t]as d'r_;:rtising 1 www.atlas-advertisrnq.com 929 Broadway, f, Denv r, CO 80203 1 3173.292.3:J00 a ATLAS At VER11S1NG Page 13 We have the ability to turn marketing concepts into actionable strategies that produce results. Unlike firms with little or no marketing experience. Atlas uses a proven mix of design and execution tactics - built for the digital age — that generate interest from key stakeholder audiences. This saves c.00 clients lime and money, impresses stakeholders and boards, and delivers better prospect response relative to general or unfocused campaigns. Atlas clients get better results — the City of Spokane Valley can, too. We're proud of our results- cI-l.'err, economic development approach, and we have the national metrics that can compare Spokane Valley's performance to other, similar cities across the country. Furthermore, Atlas clients receive nearly 3x the visits and double the time on site of an average EDO, which leads to 1.4x more conversations. The bottom line's Atlas clients do better. Atlas' clients compared to average: i3C% mere website vise 42% mare COCVWSnirons 111.1111111 Mame riwre jobs Dnnourieed 76% more capital inestment Boosting results at this rate wound increase conversations, Jobs anmunced and capital MP investment substantially. 5904 Corhembrpit JA�:xnnqun0:d C IaIIrratrri=_et Thank you for including us in this process. We lock forward to discussing your needs and our qualifications in further detail. Best Regards, Gtillerma Maier Vice President, Strategic Accounts guillermom' atlas-advertising.corer 303292.3300 x232 Atlas Advertising 1 ww».atlas-adverUsing.norn 1929 Broadway. Denver. Ca 802031 303.292.330D re) ATLAS ADVERTISING Fagg C4 Attachment A: Parts 1 and ATTACHMENT A - Part 1 GENF12,•4L INFORMATION A. Legal name of applicant company Atlas Advertising B. Name of contact person Polo Willman Title Digital Relationship Manager Telephone number including area code 303.2922300 x220 C. Did outside in.divii ualslagencies assist with preparation of this program? YES X NO If "Yes", please describe: D. RECEIPT OF ADDENDA: Firui acknowledges receipt of the following addenda if any: Addendum No_ 1 Addendum No. .Addendum No.. Dated 2/2(2016 Dated Dated 1 ceitify that to the best o'rny knowledge the information contained in this RFQ is accurate and complete and that I have the legal authority to commit this agency to a contractual agreement. I realize die final funding for any service is based upon funding levels and the approval of the Spokane Valley City Council_ Guillermo Mazier VP, Strategic Accounts Print Name Siprature. Administrator. or Applicant Agency Title 02/0212016 Date Atlas Adverti*ing 1 www;,atlas-advertising.cOm 1929 Broadway, Denver, CO 80203 1303.2923300 ATLAS ADVERTISING ATTACHMENT T .A — Part 2 A DAILNISTRA TJ E I F ORN IATION FOR PRIME: I _Name of Jinn: Atlas Advertising 2. Business address including zip rode: 929 Broadway, Denver, CO 80203 3. Telephone number i ne Luding area code: 303.292.3300 4_ Fax number ivclnd n ' area code: 303.292.3303 5. Federal [ax identification number: 34-1609004 Washington State UBI ntunber if issued: N/A 7. ,tate industrial account identification tnuxtb r ifissued: N/A . DNIE ISTRATIvE I: FORMA IOI1 FOR 51_U-CCNSULTA..T{S): 1. Name of firm: N/A 2. DiN;iness address including zip code: NIA 3. Telephone number 1d -tiding. arca code: N/A 4. Fax number uicIuclin i. area cod: N/A 5. Federal tax identification manlier: NIA 6. Washington State LBI number if issued: NIA 7. State industrial account identification number if iissued. N/A 3. Contact person re irdi.E g this submittal's information: N/A 9, Firm's areas oicxpertise: NlfI A1Ia$ Advertising N www.atla3-adVertisinp.cam 1929 Broadway, Denver, CO 802031303.292.33110 Page 15 ATLAS wrVi:RTI$ NG Page 16 Relevant Experience Understanding of Services for Spokane Valley The ultimate goal of this project is to develop an economic development marketing program to market to prospective businesses, developers, residents, and visitors. Through our initiatives, we will focus on increasing the chances of Spokane Valley being chosen as a business or developer destination,, relocation, or expansion location, a visitor destination, and enrich residents' lives by highlighting and differentiating the city from the competitive communities in Washington, the United States, and beyond. Our approach will be to systematically speak to your target audiences, and Atias will achieve this by showing the City's value proposition as distinct from other areas. We will deploy marketing campaigns that speak to the distinct opportunity your unique assets and character provides, and integrate these new projects with your current initiatives. Atlas will also help drive your economic development endeavors using actual outcomes, national benchmarks, and metrics as our guide. Based on our experience, knowledge, and in-house creative talent, we believe that our team can assist the City of Spakanc rri rrovirding creative and technical horsepower, and industry-leading economic development expel .hat produces results. Many of our clients already have a strong, capable staff, but wish t:b ri11-tri in a new dirt: t.rion, arFd change or enhance the perception of their carrirt7uritic:,. I prr. c;1 nose. to with us, Er. your disposal will be some of the most experienced econornir: Lh2v loDme'11 br:irri nq. ma'ke.ting, ofelisite strategists in the industry. Thea is no other single a(Jer c,y Ihat can provide the hrrz:i::t'. al .ritegrated services that you see here and with the Pevel of ccallabora:ion you demand_ Key milestones to accomplish for the City of Spokane Valley: • Perform national and meal research that our marketing • Develop a marketing strategy trot tvi:l c;c;, rri P e next five years of work • Develop the creative campaigns and key per Iu. rirar Pnci:Ators'or our work Execute campaigns, measure or -going rr.:s_ 11, -ind irr;paots for the City of Spokane Valley's economic development Alas Advertising 1 www.atlas-advertisinci.com 1 92g etrd dway, Denver, CO &J2D3 1303.292230D ATLAS Ak1VERTISINGa Page 17 Statement of Qualifications / Accomplishments Originally founded in 2001, Atlas Advertising has completed more branding and marketing projects and economic development websites then anyone in the industry. Vie have helped 160.1- communities in 47 states and six countries lead and support economic growth and develop -lit -lit in their communities using the highest quality design, architecture, and technology tools in tn: carom ^ development industry. We bring a perspective .c, economic development projects that is backed by experience and results. Our services have bin successfully utilized in the past to market and promote economic development organizations at the city, county, state, regional, and municipal levels and have achieved a variety of different goals for these communities. We have tailored oir branding, marketing, and website strategies to fit each community and their unique differentiators, goals, and economic climates, and these past experiences bring a perspective to our work that is unmatched in business attraction, community branding, and marketing. The Atlas Advertising Margin of Greatness Guarantee Tour community will receive: 1. The jobs announcements set n your plar. 2. For the budget we agree on. *If you don't, either. 1. We will change the campaign and business development approaches until you do. 2. You can opt out of your contract at the end of year 1. Awards and Accolades: ■ 15 "best of" international economic development marketing awards in 14 years • Official marketing partner of the International Ecancmic Deveopmcnt Council (IEDO) Atlas Advertising www,atlas-advertising.cam 1929 Broadway, Deriver, CO 802031303292-3300 ATLAS AaVERr:51r G Experience - Atlas' Proven Process Since our founding, we have developed a proven process to empower community greatness. C-; 8 The "Atlas Way" breaks down into two phases: Phase one is the platform phase. During this phase, we identify your community challenge, immerse ourselves in your community, and develop a multi- year action plan. We also develop all elements of the campaign(s) that will help your commurity attract, retain, and grow job and/or visitation to your community. Lastly, should you choose, we will partner with you to identity and develop a steering committee, form a staffing plan, and secure funding commitment for phase two — a three year results phase. Phase two in the "Atlas Way" is the results phase. During this phase, the steering committee leads the way in executing the plans and campaigns developed in phase One, and partners with staff to get the project(s) completed. To generate optimal results, we constantly adjust and optimize the campaigns, reporting to the steering committee monthly, over a period of three years. We are so confident in the results we generate, that we offer an annual 'no cost opt -cut" guarantee to the communities we work with. This means that if we have signed a multi-year contract w:th you, and our campaigns are not generating the results we committed to, you may opt -out at the end of that contract year with no penalties. Please see our Project Approach and Management section for additional experience in marketing, creative and branding. The Atlas Process: Cmpowering Conununity greatnew Issue r]enNlinatian Exddeing sera PeggAeci v Ph..9e com.reimant ImIT�t4t51o11 cm] NOON a ATLAS AD`/EkTISIN;, a,ccr m 61 ri' d Biahomonf 7mshr g -a :ommurvAy a eseoc , Alan Derelegoont Gaal E oainp Brand Cevetoprnenl T.�cl icol C'onnhg Creation Pro duct min Cigna Plotuc,ion Sleenng c urnm•l lee rcnnelron SlaMing Plan Funding c Dm,m linens Results Phase Atlas Advertising 1 www,atIas-dvertisirlq.com [ 929 Broacwav, Denver, CO 80203 303.292.3300 /PA ATLAS AO VERT 151 N G Similar Projects Mertryr^i ir,rr I BRADENTON AREA NEV.' BUSIRI E55 rilltTsmoir ti aog") N DO CLEVEL*rVD Colorado Charleston C a u N 7 V TibLUM BC aNS RfE6 LEDUC NISKU E6 dNCHLl£ OEYFIO RM ENT ASSOCIATION Veil -PLACE COUNTY SQVBRMMMONT Fag 19 WEBSTE,IF CITY rirr.,Yrre<reis Atlas' Commitment to Qualityand Lasting Relationships Atlas Advertising has succeeded in establishing lasting, strategic relationships with several clients listed in this proposal_ This is due to our excellent communication, collaboration, and the delivery of a toe quality product in a timely and efficient manner, along with Atlas' ability to communicate the essence of a community's goals. We don't simply deliver one-time solutions for communities. What :makes us distinctly different is our ability and desire to build strong relationships with ccrnrrtunities and community leaders through collaborative projects and processes. As times change, so will perceptions, media, and other external factors that will affect hcw your community is perceived and how you'll market yourself to your relevant audiences_ We are strategic partners for clients around the country, because we realize that branding and marketirg campaigns and economic development websites are not simply ane -time projects; they're an ongoing evolution. Producing results for clients is the ultimate goa cif every project we undertake. Our firm and clients have won "best of" awards from the International Economic Development Council, 3CMA, the American Marketing Association and the Business Marketing Association. What our Clients Say "Successful economic development strategies have clear, long-term goals, but are constantly: measuring and tweaking tactics along the way. The team at Alias is helping us to convert opportunities and to turn traffic into meaningful conversations with companies by applying High Performance Econorn'c Development strategies and metrics." -- Kenny McDonald, CEO, Columbus 2020 AtIaS Advertising 1 vrvaw,atlas-advertising.cor17 [ 929 Brcacway, Denver, CO 80203 1303.292.3300 ATLAS . VtRTISING Psge J10 Southern Vermont EDC Client Contact: Laura Sibilia, Director Economic; Development Phone: (802) 257-7731 SQ E ION 1. VV-isite LPL: www.visitscuthernverrnont.con, Work Performed: Perception research, marketing plan, www.VisitSauthernVerrnorrt.com nrnnd development, print and digital campaign execution, dick t:aI m rk€?: ng and media, print collateral, photography/video creative direction Vermont was facing population decline, a lack pt well paying jobs, a dirninishirg t: rkforer yard !crwer median income than other local regional areas. SeVED, :n cooperation Filth The E:attlekauro Development Credit Corporation (8 DCC), The Wirdham and Bennington Courty Regional Oommir -ions, the Vermont Department of Tour sm and Marketing (VDTM), and four Sa.jthern Vermont Chambery,, t' ked Atlas to rr arket the areas for tourism, workforce and busi77ess al traction. SeVED's Gula: • Decrease population decline • Increase the number of good paying jobs in the area • Improve the quality of the regional workforce • Raise the median annual Incorne relative to surrounding areas SeVED's Target Audiences: • Businesses that are expanding or relocating • Workforce • Tourists SeVED's Challenges: • In the sl-adow of other arnGs in Vermont • Pept.,lation decline • Lass atflu,ue•itthan surrounding ureas SeVED's Tactics: • Atlas d .vedapect a rru!ti-dimen yioral communication strategy that identified specific strategies, methnd&ogy, and resources to complete program goals • Atlas created and eAec.Jted a worry class brand and marketing message for the region • Atlas created a sustainable alio innovative marketing plan that generated results for Southern Vermont The project. was completed in 2013, ?..LI Ariv<rriising I www•atlas-advertisrng.corn Fir � i,i:l ...-enuer, CO &2U3 1 303.2g2.3300 ATLAS ADVLRr1S1 Collateral and Branding Examples for Southern Vermont mauntsnaw Eck Fat ke / d Top left: Workforce / citizen attraction concept Top right: SQ\TERMONT Entreprerieir concept Page 111 SQVERM�NT www5outhi2rn-Vrrnont.og OIga Fredric1uon C. WL.I1, V 'Ti JtrJetw site rM t1 TIie communes have mostly camp anti gone. But the communal spirit remains. - southern VERMUNT Atlas Advertising 1 www.$tlas ad ertising.vvm 1929 E.roadwy, IDerw.r. CO 80203 1 303 X92,3300 ATLAS ADVERTISING Parker Economic Development Department Client Contact: Weld)/ Feazell Business Development Officer Phone: (303)1805-3168 Website IJRL: http://parkerec.com Work Performed: Custorn website, content writing and upload, brand storm, PowerPoint template, email marketing, collateral, marketing plan development, digital brochure, print and digital ad creative development, media plan development, SEM discovery & keyword research. �Td..rr PE Page 112 ar er COLORADO E,'Qrl l.IIC 2_YEL0?MENr C[PAR TMENT Parker Economic Development Department resides in the municipal functions of the Town of Parker. The Department carne to Community Systerrs and Atlas Advertising in 2014 looking for ways to expand Parker ED's marketing program and reach. With limited resources to generate awareness for the Town, the Department needed help to design, develop, and deploy a brand, as well as construct a website that incorporated a clean and easy navigation, reflected a level of professionalism expected by the Parker business community, was responsive to new and expanding businesses and decision makers, and included data sets that were clear, easy to maintain, and met standards set forth by IEDC. Since the launch of the website in January 2015, the Town of Parker has accomplished its website goals and has received positive feedback from the business community, real estate professionals, and elected officials. Parker has also received increased inquiries from the regional real estate community requesting meetings and tours to better understand the Town cf Parker as a possible location for clients early in the site selection process. UNBRIDLED OPPORTUNITY Parket.. Colorado oFfers a compec:ive, duPliness r rvirc.rnnMq and nIQ1, waft of E'e ju3t ]b rdinr,tes rrr,rn doWnlpu.n C,rr•ucv sM Oen.mr Infti11bai M:pcd. Prkm Dnp :hc orrrnunding rrgian oaac inst,n-d%3 CUTIDbW les iILM55 tlh.trse rartrc of mdu0,5, oia„l11.y Eiceirwi:y 33olp EEIlN y.ur 6ui'Irx-ns hs,c sec Aly u 114.0.7, 0.11:r.1:i1¢ dun, rwlorwldP, th Arnericis Top States for BUST N ESS Miter COLORADO Brand, website, marketing campaign creation and launch were completed in 2015. Media strategy, buying, analytics, reporting, and email campaign are ongoing SerVices. Parker creative concept: fuel page ad Atlas Advertising I www.etlas-adverti ine.coir 1828 Broadway, Derive:, CO 80203 1303.2923300 III ATLAS ADVERT SING City of Richmond Client Contact: Justine Roberts, Business Development Manager Phone: (804) 646-2775 i Jebsite URL: http:llwww.yesrichmecncea.com Adork completed: Website implementation, brand development, website design, creative services, GIS mapping age [13 Richmond Virginia is a city well known for its history, loco culture, and creative spirit. Richmond hired Atlas to discover how to best translate the relevance and attractiveness of Richmono to an auciicree 01 Site selectors. targeted industries, labor markets, and businesses looking to expand or relocate, and then deliver that message creatively and effectively. Operating with a new economic developneert staff, focus, and plan, The City of Richmond's Department of Community and Economic Geveloprrc ,t charged Atlas Advertising with building a new brand image with accompanying website to serve as Ile foundation for the execution of their new focus and plan. In collaboration with a local production firm, Atlas seized the opportunity to create a business attraction video telling Richmond's ecororr is development story and highlighting its attractiveness to relevant stakeholders. Richmond's Goals "To drive the long erm grbvtiwth and development of Richmond's job base and labor force" • Attract new companies to the cit, • Retain companies in the city • Provide neighborhood reveal .-,!:tors r'I1c - .r • Provide workforce developrnere eereices. prirnarily for lOuv-asset, urd:'r-:;kil'ed Richmond's Challenges • Center city in a larger region, which has reversed decades of populatian decline • Competition with suburban counties such as Hnnnrico, Fairfax • An economic development entity with a rev., 4: a t, focus, and pla- • Politically -charged environment ilichmond's Tactics • 'Built a product brand that highlights the city's unique vitality • Develop marketing collateral to tell the story to community stakeholders • View the video here: http;Jlatlas.wfstiacomlmedias/39751aaddb • Develop an aggressive marketing plan with measurable goals Develop a feature ride website, with searchabte property database (GIG) The project was completed in 2014. AtIa5 Advertising I www.ailas-advertising.00m 1929 Brvaoway, Deriver, e:,O 8029313D3.292.3301) ATLAS ADV ERTIS#MG Collateral and Branding Examples for the City of Richmond Page 114 VOW 577 %r V A+L. JLai cm..a THE CITY OF RICHMOND virghnia"s working capital Cornmunitji Profile Ceea _He a:. am. L! I:IAL�n :9YccL:,alr a1 MC1111.145.5 ,D:y ■.sal�adni .a. weiY.l,s. J.� � Atlas Advertising 1 wwv,_atles-advertising _eam 1929 Broacway, deriver, CO 802133 303.292.330D ATLAS ADYERTIS1NG Rushmore Region Client Contact: Ben Snow, President Pone: (605) 343-1880 Email; bsnow@rapiddeveleornent.corn Website URL: www.rushrnOrereolon.com Work Peridrmed: Custom website, site selector survey, tradeshow materials, event specific landing page, image design ads, marketing & brand development, brand standards Page J 15 RUSHMORE REGION & communications strategy, logo The Black Hills Business Council had a challenge: unite the Rapid City/Black Hills area through consistent, regional messaging in order to strengthen their reach with prospective businesses. They came to Atlas looking for guidance in creating and executing a brand from the ground up, es well as an economic development website that would resonate with the community, site selectors, and businesses .00king at the region as a potential location in which to call home. Atlas developed a strong economic development website and regional brand that balanced well with what the region had been known for over the past 80 years - tourism through Mount Rushmore, ranching, and a gold -mining past. We developed a logo that was instantly recognizable, renamed the alliance to take full advantage of the brand equity they already had with their geography, and designed a digital marketing campaign around regional messaging that spoke to what doing business the way "Our Founding Fathers Intended" could mean for growing and expanding companies. Website, brand and marketing creation launch was completed in 2013, Digital marketing campaign, st-ategy, analytics and reporting are ongoing services. WITH FREEDOM Conduct business with the freedoms our Founding Fathers intended. Lass [r p laii. o..Ins red up i. Iris u[en. Irsstreable. xa��h ).1P11 n 1r hl-w-x+ak Na6}ri' Ib as 7{O'a MIY d lamrd ill in 1 orbic. �ti'•!+ss',.d • 11... forsar.rr mrnfort tlae[ eeerfan x ori lcai_n4 rar these Jays. A p rem i5e o-rfTL°dq.'i rer Irt 54117E. RUSHMORE R E G 1 O IA nw+nlrnawl PQS5 e,i!I:Ys Atlas Advertising 1 www.atles-edvl31rt"l8ing.com 1929 Broadway, Denver, CO 80203 13Q3.292.3390 ATLAS ADVERTISING Collateral ar.d Branding Examples for Rushmore Region RUSHMORE REGION 1 came for the great outdoors... Page 113 YOUR RIGHT TO RUN YOUR BUSINESS SHALL NOT BE INFRINGED Less regulation, less red tape, less taxes, less trouble, Feasrrn nrtaceelbwinesselha.malsiTo open ■ eaFRes 6'141%41171er&t,th Cabala. Our kodiminn i• not c6.n®in% The Ralshrnere i2erlron welcomes yob business witii1 open arms. Learn more about business in the Rushmore Region RUSHMORE REGION CGrve Your Own Yl skin Atlas Advertising 1 www.:atlas-advertising.c©ni 1 929 Broadway. Denver, CC 802031 303,292.3300 ATLAS ,DVERTISINC Page 117 Experience Working with Municipal or Public Organizations As mentioned above, Atlas Advertising has completed more branding and marketing projects and economic development websi_es then anyone in the industry. We understand the challenges municipal and public organizations face. and vie; tinderstand how to solve those problems. We have helped 160+ communities in 47 sates and 8.x countries lead and support economic growth, and development in their communities using the higher .t quality design, architecture, and technology tools in the economic development industry. We area full-service agency that handles multiple 'agency cf record' accounts for cities, counties, regions, states, and larger, multi -state regions. We have helped organizations face the national and prospect marketplace in ways they have never done before, increasing inquiry levels, sales revenue, prospect activity, and stakeholder engagement We bring a perspectve to economic deveaopnierlt projects that is backed by experience and results. Our services have been successfully utilized in the past to market and promote economic development organizations at the city, county, state, regional, and municipal levels and have achieved a variety of different gels for these communities_ We have tailored aur branding, marketing, and website strategies to fit each community and their unique differentiators, goals. and economic climates, and these past experiences faring a perspective to our work that is unmatched in business a`traction, community branding, and marketing. Challenges the City of Spokane Valley may need to overcome: • Proving the impact of economic developmc,-1 ti,frt,rl:; • Leveraging workforce attraction techniques Lc driver: bus iri:s4. locations • Defining nleasurables for the City .- how can Spokane ;et the i,losl ter ttie,r ry r� r,.� investment • Differentiating Spokane Valley within the region Atlas Advertising l www.atles-advertisinn ccm I 929 Broadway, Denver, GO 80203 I 3D3.292-3300 f;) ATLAS ADVERTISING ag 118 Project Approach and Management) Project Vision anti Approach As mentioned in our Relevant Experience section, the ultimate goal of this project is to develop an economic deve opment r arketing program to market to prospective businesses, developers, residents, and visitors_ Through our initiatives, we will focus on increasing the chances of Spokane Valley being closer as a b.Jsiness or developer destination, relocation, or expansion location, a visitor destination, and drrich residents' lives by highlighting and differentiating the city from the competitive commur1lties in Washington, the United States, and beyond_ Our approach will be to systematically speak to your target audiences, and Atlas will achieve this by showing the City's value proposition as .J:stirc;t from other areas, We will deploy marketing campaigns that speak to the distinct opportunity your unique assets and character provides, and integrate these new projects with your current initiatives. At:as will also help drive your economic development endeavors using actua; outcomes, national benchmarks, and metrics as our guide. We believe in Spokane Valley's vision and core values, and we will make sure to incorporate this Into the marketing program, Community identity and pride - we will help the City promote an environment that supports the: none and family. and gob and education opportunities_ We will help prospective businesses, develope's, residents, and visitors see that Spokane Valley is a friendly, wholesome. safe place to live and raise a family; an economically healthy and diverse business community; and supports the pro erivalion of neighborhoods. Focus on the future -- we will help market Spokane galley as a visionary uity encouraging its citizens and their govf.rnment to !ook to the future beyond the present generation, and to bring such ideas to public discussion, enhancing a sense of community identity. Spokane Valley :t i s a balanced approach to growth and development; stewardship of land and resources, such as parks, recreation, and natural areas; and preserves and grows the economic con -in -cm iI jC.b base of the common ty. Time to show prospects and residents that Spa -car -10 Val'ey care Open, collaborative government - Spokane Valley values a "user-friendly" government in which governance practices and generation operations consider how citizen will be serviced in the most responsive, effective, and courteous manner, We will show prospects and residents that the City values citizen participation in the decision-making process; has a strategic use of pull c./private arid other partner ships; and has a can -do attitude en the part of he City employees, and fair and consistent inter:aretation and implementation of regulations. Based on our experience, knowledge, and In-house creative talent, we believe that our team can aSSISt the City of Spokane by providing creative and technical horsepow.+ver, and industry-leading economic deve opment expertise that produces results. h you choose to work with us, at your disposal will :r t.: ;:some of the most experienced economic dove opment branding, marketing, and iiNe.ly:3 [ _ s;nmt_-gis:s in ”ie industry. There is no other single acenoy that can provide the breadth of i11711 0,4,1 ervIc;es that you see here and with the leve Df cell bora=ion you demand. A:7;Advartising l www.atles-advertisin_g.com 1929 orcaciway, t)'_iiver. fi:7 &)703 1 3[)3_2!n2 3 OD ATLAS AIVERIISI NG Page lig Key Stakeholder Sessions Evaluate where the City sits in the minds of internal stakeholders, site selectors, local businesses, residents, and visitors. The research study will be conducted through a series of individual interviews done in-person and electronically to each of the designated participant groups. We have conducted highly successful perception research engagements in varied comrnunit es including the City of San Francisco, City of Richmond, VA, Bradenton Florida, the Southern Vermont Region, and more, The engagcrne.rts with the City will be conducted to answer relevant, high-level questions, and details of the stakeholde- sessions will be discussed in depth and finalized during the initial kickoff mooting between the City and Atlas. Working with key stakeholders, we will develop a strong, relevant image for the City that supports current economic development efforts, differentiates the City from other communities, and can be easily and effectively utilized across multiple communicative mediums_ Strategic questions will include, but are not limited to: • As a city, who is Spokane Valley, and what are their assets? • Who should they serve? What business types and industry clusters currently exist and which should be built upon? • What are current porceptioes of the City? • What do they promise, and what can they deliver? Results of the meetings will be compiled, analyzed, and presented to Spokane Valley Leadership prior to the creative brand development phase. Having worked on numerous past projects where a number of stakeholder perspectives and input was needed, Atlas knows how to conduct thougnitful, relevant, and engaging perception research studies, We will conduct in-person input sessions of approximately two hours (more if needed), where key questions will be asked to uncover relevant brand perceptions, impressions, and desires moving forward, The questions listed above will also be worked though in collaboration with Atlas and your tears. examples of Atlas getting to the heart cd engaging local community audiences: Left: Lien Wr;ghrt. CEO: Right: Guillermo Mazier. VP. Strategic Accoun is A11as Advertising 1 www.atlas-edvertisVnri.com 1 929 Broadway, Deriver, CO 50203 1 303.292.330 ATLAS ADVERTISING Page X20 Creative Campaigns for the City of Spokane Valley We believe :he best community brands. like the test communities, are relevant, truthful, and different. As a city competing in the global marketplace, the most important thing Spokane Valley can do is differentiate itself, As part of our approach, we will dig deep to discover what makes your place unique; that knowledge guides the development at your brand, including key message concepts, visual concepts, and more. We than translate these concepts into the branding, marketing, and creative campaigns that will drive your City's success now and into the future. We will also review and evaluate current City marketing materials including website, mobile application, brochures, print ads, billboard ads, television and radio spots, City-wide newsletter, messaging, logo, etc. Additionally, we will provide recommendations on how key staff can promote the City through everyday takes. Dur campaigns have helped clients generate billions of dollars worth of economic impact for their cities, counties, states, communities, and organizations, and our tactics are multifaceted, modern, and will all be executed in partnership with the City, For Aviation Opportunities in Metro Phoenix Good Ccedinuing en the tradraian +l coedv><a. A ircroll Cop end Lockheed -M, rrvn, 3enn4n ad hr.:, Luftltan so Ira .ns ng pilot: in ncodreae , nd - .rcra't lensing and nlni nter.ence company Aerotu6rnp apgrntoe a la: ility in the city. Phoenix Goodyear Upon, with its 390 acres of dcudepelo*ishd, it. reedy tnr Imoire n,iatio'i projects, AO ether prcmirr rro,t 4on itenpillme and lend out why Gucegr,¢ 101,4 her Gdorx.h. Goodyear branding campaign example Atlas Adveris ng www.at as-advertsinq.com i 929 Broadway, Denver, CO 80203 l 30$.292,3300 ATLAS ADVERTISING Page 121 Creative Campaign Development We will develop the look and feel of the City's creative campaign and key messages. The creative development process occurs when a community's Sector value proposition comes to life, in a "storm" of concepts that contain key messages. These concepts help us and our clients conceive a brand in entirely new ways and make strategic decisions prior to executing future print or digital collateral. It is also a stage that enables clients to confidently decide OR their messaging and positioning. Creative development involves: t. Concept ng key messages. 2. Developing those key messages into a visual concept board that unifies and serves es an umbrella campaign for: a. Business attraction L. Developer attraction c. Resident engagement d. Tourism 1 visitor attraction 3. Presenting these concepts to City leadership 4. Selecting the look and feel of the brand We will develop and manage the City's advertising concepts from initial ideas to planning, design, development, production, buying and placement, monitoring, and evaluating effectiveness of the campaigns. Please see more an media planning on the pages immediately following, Campaign Objectives • Get on the 'nap with site salectarr • Proactively engage and build meaningful relationships with existing industries for The purpose of business retention and growth • Workfote recruitment aria retention • Increase joss env caeital investment via smarUrnid-sized corn Dor ie a Target Audiences location decision makers and entrepreneurs outside of the area • V4orkforcefcornpany recruitment ,with existing ties to the area • Internal retention audience Determine brand concepts based on key Insights Atlas Advertising 1 www,a:las-adytr iSi"s[] .qG,-Fi i 923 Broadway, Denver, CO 80203 1303.292.3300 ATLAS ADVERTISING Media Planning Developing a media buying strategy tc get Spokane Valley on the global stage. 7.9 122 Atlas will assist the City to make the most of its resou~ces, assets, and identity. We propose to v.,1 1c and deliver a comprehensive media plan that will guide the City's marketing/media buying activities. This plan w.11 utilize key insights garnered from recent marketing research to aid in setting owls and metrics for taegeted objectives. These goals and metrics will be formulated with leadership c alla'eoration from the town's EDO, tourism entitles, and o~her relevant stakeholder organizations_ 1_ Setting clear markeirg and media buying goals and metrics for: a. Business and tnurisrnn attraction marketing b. Marketing avithin Spokane Valley, the Region and lJ.S. 2. Identifying marketing opportunities and challenges 3. Crafting specific messaging s-rategies to meet the City's goa.s and objectives a_ Value proposition messaging i. IVaticrially, regionally, and locally b. Increasing visibility et the C4ty's benefits to key audierces:: 1, Businesses ii. Developers Residents i.. Vis'trrs c 1- ghlighting the City's strategic advantages Festering uolle.bora-ion with regional entities to ensure the best re•presentatlon of the C tv's overall produce I a inc: specif:r cahanrrel stea`.eg[es and tactics for: a 1 -•ow to value your Cu y 4 benefits kv, Advertis rr.1 ap,00rliuni:ies iijsinsiss, tourism, recreational, and bib[ic interest ():)portun ties c. 'ori nt d. [moi: it iI e. Ivteo ii f. Speaking engagements g. Online rr tact es for the City's marketing campaign h. Trac iional market ng tactics for %vorkforciee, tourism marketing a. Producirg an actionable, long term timeline We. ,%,i1 provide recommendations for advertising mediums that deliver the best return on investment 'Tech ,..l- inrendeci audiences. We understand the City has used billboards, television and radio eeceS ere pr -n: ;Moria for the current marketing efforts. We will also provide the City with options for r tleitior'eI marketing Tools that are Tess costly yet can provide exposure to a larger audience. Add t ,mneliy, we will elcf.ic.dos recommendations to take advantage of press releases, special editorials, :r [t •rat: r_1 i rolat ons 10 pro. nate the City, Ai :1:: 'lo.' rrto;;oilrl l ii;:1-: I'rei inrg.ci m 1929 Broanwaw, Denver, co 80203.1 Ci3.292.3300 ATLAS ADVERTISING Pace 123 Media laying We buy media fora number of our clients, and as place experts, here is where we focus: • digital - SFM, display, content, SED, inbound • Seasonal out -of -home, print, and possibly some radio • We manage this internally and we have a 10% markup on media c The only thing that we charge for are the hours and administrative costs for media planning, negotiations and placement of the buy Our approach to media is heavily digital -focused, and includes us writing the plan. Our team will review and tweak the campaigns in collaboration with our partners. We also rely heavily an Next Mark media buying software. Over the first 60 days, we anticipate the =ollowing percentages of time allocation for an FTE • Research - 20% • Creative Development - 20% • Media Planning - 25*& Examples of media placement WA'ITR MORE T.1AN 5074 OF ALL INTERNET TRAFFIC FLOWING TH?aJG -I 1_017:420N C01JI T`' DATA CENTERS EACH DAY. dN1a H etehen h a M Q a sachet 11 the Nm....,{erep;v¢,r 11111teutlda Mnlerrte .11E• urllon Unbw9I17wNs hard dig nap ttautllui.,:wetu rtloat,,. N bti Laetl+p JA rlte+e[Iry rn.morue 9. I h. tPta.en... WI amp s. u.. ,tr. iartidntlaAlum 1 n Lhe 1011A1/1:11 rglct-a [e nptellri L1401 bbit Iirid,llama p( [ha meat taxp+11t6aahhd74In The nurld, and up chic day, Ieerq etrM 4oePri1,. Garro awwlq the woo wpda ae:.itttl/. gppear pip. li4Np61ai!Riley butA Equimi . d $ippM LAmpl. ou d companies such ai ilmaew4 Aaltrpph= and Ulw..edt, haw rholt n PA rcaital Leodwr €1.0*iha Jalap nrtalady twauLaful I its. - LDIJDDUN VIRGINIA SWEiTHINGSWEFiI,IH 1 ,YIEMIT TO RE TAMP FOR EXAMPLE, YOU. krveye NW/. 60.E. ESP LONE- pOcn ,.0 WY6+IINpTpI#41,S14.0. di'.. Atlas Advertising I Ww►v,atlas-acvertrsis nq.corn 1929 8roactemy, Denver, CO 80203 1 343.292.3.00 ATLAS ADV risi NG Page 124 Marketing Collateral Developing a variety of collateral pieces to carry the messaging and brand to help Spokane Valley compete and stand out within Washington. Once we've defined the City's marketing, branding, and messaging, we will develop marketing and branding collateral that will support the rollout of the campaign per the City's needs. Types of collateral to be created ~nay include (as per City desires): • Videos • Print media • Brochures • City data sheets for targeted industries • Trade show materials • Business attraction packages • Testimonials • Case studies • Professional presentations Additional types of collateral to be created may include: • Business cards • PowerPoint templates • Targeted industry one sheets • Digital letterhead • Pocket folders • Brochures We will also help continue to develop the City's professional photo pert=olie to highlight the City's attributes through recommended marketing mediums. Again, using key insights from your staff and ours, Atlas will design and develop appropriate marketing collateral depending on the City's preference. Collateral example for Jefferson County, AR (brochure) About Jefferson County, AR Located in southeast Arkarrsrts lkarig the Arkanscs River, Jefersar, Cui,raty *cures o srorkwuter part cad rrrulrJpit, transportation eprOartS Inc ridi ng highways, !inion Pacrre roil and two regional airports • SuperiorRegiarrai view kfurce • Mlanuiact,ring Hut/ Emerging Agtracui[Li re and Lite Sciences • AttractiveLocMiora • Port CI Plne Blurt an tale Arkansas River Atlas Advertising I>.www.atlas-advertising corn l 929 Broadway, Deriver, CO 80203 1 343.292.3300 ATLAS ADVERT 151NG weicome to Gallia County, Gino B[rsEne s Adva ranges Mn!! Kuala, .,•.< %m. PrI/rti• fir La7rrr r1Td linty o...r 744.1 r o.....r* ....r .+:.•..,s„ rr. kr 4..4.F*4' c n.*u o.rrmNuw 41r hrrr. rrya foig104 ' ** Frrnpr aw.+nrsrrrs h?.eeo.. 1ain11fosu rxi.n PW..rw. Hari, o. ..swae OW* im#+: rM w.Wgwwuwiugr II WA,Solrs,.r w r.21 sr-ng.,,rw410.1 new s. arty .4444 Gallia Conn qr, L7f1 HRnry ;�_ .Tr a e 125 Above: Collateral example for Gallia County (brochure); Below; Collateral example for Henry County (letterhead and business card) Bob White • Henr nauNTY r HerryCoLrrrryDess#Icp[nein AUEhomyf :2: 770-28B-6000 71770.299-B00p C+veling ='Ca,nenry,g ,..s Myer .ChoosuHanry.cam Atlas Advertising I wuwd.atlas-advertising.cam 1929 Broadway, Deriver, CO 80203 1303.292.3300 ATLAS ADVERTISING Logo and Tagline Development Creation of Spokane Valley's logo and tagline that speak to the benefits of expanding or !.�ni_lting business, or visiting the City. In the world of economic development, your loge and tacline, along with your brand_ st-iiid impression businesses, residents, prospects. stakeholders, and initors have of bates y• �., ;Tic,' the a..ea you represent. Your logo and tagline, along with your brand_ are critical to your suCcfws, Ir rr1-1 1rlud well, they can be tools that generate interest, excitement. and re.verue, drive prospect activity. ar-d inspire more involvement and commitment from your Focal stakel~nlrlL rs. If docte poorly, they rrMy be derarrled inaccurate or over-prorrlotional. Aimed Ell making a compelling argument to companies, businesses, workforces, and stakeholder audi,::ices, A -las will utilize our knowledge and expertise to create a dynamic logo and tagline — those that r•present the varied assets within the City for the 'coal community, business, workforce, and investment attraction, Approach Our approach is geared to deliver effective logos and taglines for communities or entities that are: 1. Relevant to the needs of businesses and other audiences inside and outside of the City 2. True to the offerings of the area and to the benefits of the City Different from the offerings and promises male by other communities that may offer similar services or benefits RFHMORE REGION s o u t h* d a k u t a Charleston COUNTY E:Ds10,41C DEUELdpM.i it \S,SAVANNAH Economic Development Authority Propelling Business Atlas Advertising 1 www.atlas-advertising.c❑m 1 929 Broadway, Deriver, CO 80203 l 303.292,33L]o ATLAS ADVERTISING page 17 Marketing Plan At worst, a marketing strategy is something you craft and never reference again. At Pest, it is r� calculated set of materials that guide your decisions for years to come. To assist the City in presenting its most polished identity, we wil develop a compenher-Isive niarke'ing straie;.:y that Y.^til guic a the ii xt ptnases of marketing and pramo_ional activlies 'er rte City. This strategy will i;7signts garnered from relevant marketing research :o aid ,n setting goals and rre:rios tli ger Lin -1 .e from rhe City. 'he Will cevelop a five-year strategic r77arketinq plan to market the City a•-ic is new image that includes the following; • Recommend a slogan(s) and key messacinc to promote the City's image ▪ Provide specific recommerda°ic:•am and implementation strategies for tourism promotion; citizen attraction and retention; business recruitment, expansion and retention, marketing end outreach; and pub ii G+ rr1! r..l licy tiCinS Review the econo-r.it- !»��,: op-r°ent program and make appropriate recommendations to support and enhance 1 , r:iroj am's effort c, Cete.rmine ti -e City's unique characteristics and assets to after to investors, new and exiktinc; I _rrsi .Yc :�r s, !oc:cogs and visitors o IJetermine the C Ey can effectively attract new businessf. s and visitors o Identify nic.:rn c;!?;:,crturlititis to promote the City to corporate d€cisiora business including commercial real estate brokers andrl- - An implementation strategy, schedule, and estimated ors • Annual benchmarks and performance measures to assE s the effnc_li :eness of the strategy and recommendations for modifications, as needed in addition, Atlas' marketing strategy will include: 1. Setting clear marketing goals and metrics for: a. Business attraction marketing b. Bt,siness expansion and retention marketing c. Citizen attraction and retention recruitment strategy e. Locigirlg and tourism analysis and strategy f. Marketing keting within the City. region and U.S. identifyirg marketing opportunities and chnl'enges a. Changing potential misconceptions 4:l)ca-at irie.:i ea 3. Crafting specific messaging strategies to rrir objnnlr. es a. Attracting site selectors, developo•s, r;r ri conducting site visits b. Comrnu•iicating to residents and local c. PT -di -noting .Spokane Valley's location and -access hiiity 4. spec,f is cbnrii•i;:; r�•rategies and tactics in I. aryeteu inudia.. channels a B.isiness development support tactics t , vent marketing tactics Aii.as r'� l Lsing www,atlars-advertisinv.com l :42Y Hro2clway, Deriver, CO 80203 l 303.2$2.3304 ATLAS A0V5RT151NG c. Online marketing tactics i. Google ads ii. Social media strategies 5. Producing an actionable timeline 6. Other items to be selected based on collaboration with your team Page 128 Based on findings from performance metrics from ongoing marketing execution, minor updates may be necessary to the strategic plan in years 2-5. q + IJr?IrtetlarkL tme5 World Henry Top U.N. Mediator in Syria Conflict Resigns The had siAcsledthat 1.1.a rless rhLn as cc otln,, Gq im'xiLg.4 GyY{t 14s!!ir_-Ecai° of'JhF9}rlaa call yea:. Access to Atlanta's 2lst Oentupy talent pool t4; fj Alter Ferri' ir lotto Ravis 11,1-5, Man i5ilu.eri He rut t a Gtirsn arw., rl.,•:nr rl 'kl t, ti' e.+ 'Mi Pw f laiiisi oto +romoCNewr*m Example of a Henry County PPG ad - a component of the marketing strategy Atlas Advertising w.evv.atlas-advertising.com 1 929 Broadway, Denver, CO 802031303.292.330!0 ATLAS ADVERTISING Page 129 Timeline Having completed dozens of branding and mar<eting projects and economic development 'A'ebsites, Atlas has developed a trusted and repeatable process that allows us to deliver the highest cuality work on time and on budget. Here are the steps we recommend, with time frames for each. A detailed project timeline and Gantt chart will he provided upon project kickoff. Local Stakeholder !Research 30 days Creative Campaign Development 120 days Media Planning Strategy 30-45 days Logo and Tagline Development 30-45 days Marketing plan 30 days Marketing Collateral Development TBD `Note that same deliverables will be completed concurrently ATLAS 11,46 nn,elrne (Ercarnple) Gantt chart example below 1it cher HO led are an estorpuren 100-Itl frw? no Pians a^dures1$j(setrariigage. Atlas Advertisi ig C wwrw.atlas•advertisinc.com 929 Broadway, Deriver, CO 00203 1303,292.3300 LARVA pr KlIfiVhIL! WIWI 41 JL WY IUhE WIN MJ GLdY .. rum, • 4Ct4EGll kinaMSE' Owes= DINIEMEIE EEMOCIF119O®EICIEM 8 e IQB�G 40 1OI D UU UE1EU©0�8 IIJ 2016 11w 1111.1I1 1 11 M11 Website Design, Review. Ap• ovals 11 11111. 1I1II I1I1111 Website Dmiell3ament 1m. Iementat oInSltelm•iennentatron.1.11.11■Il111SEO IIIIIIIIIIIIIIIiimmliiiiiiiiiiiteradlq Plan Anal ics®ashboard taevela went 11111�1®�1�1�111111 1111 111 Static Map CevelaPment , „1 PM®,1111111..11 C,antentAudltand0utline 1111®l11111111111 P 11 11E1E11111 Contentl]BvelopmenL 11 C+7nterrt V•load ent1.12 11111a liWebsite . Ment■1U' i1111111111111 Support 1.11111111111M11 1 ellilliniiiii 1it cher HO led are an estorpuren 100-Itl frw? no Pians a^dures1$j(setrariigage. Atlas Advertisi ig C wwrw.atlas•advertisinc.com 929 Broadway, Deriver, CO 00203 1303,292.3300 Product /Service Setup/ Development Annual/ el ATLAS Ar VERTISING Budget P?ge 13,0 Task 1: ED Marketing and Plan Implementation Local Stakeholder Research (Includes travel to Spokane Valley, expenses billed separately >4K) Creative Campaign Development 2016 Media planning 2016 Media Spending 2016 Media Placement Marketing Collateral $10,000 $20,000 $6.500 $40,000 $4,000 Si 0,000 Task 2: Strategic Marketing Plan Brand -storm & Tagline (Defining City's unique characteristics $12,500 and assets) 30,000 Marketing Plan Tourism Promo ion Included Workforce/Citizen Attraction Included Business Attraction Included Total Costs $139,000 Optional Item: t�obilw App $10,500 Involvement Please see the following pages for the invcl'ement and duties of the project manager, how productivity will be monitored, and how the project will be kept on track and on budget. Previous Projects Please see the section above, Relevant Experience, for previous projec: experience / challenges and solutions. Atlas Advertising 1 wway.atlas-Rdvertisinc.corr 929 Broadway, Deaver, CO 80203 1303,2e2.3300 ATLAS AD 'ERTI. 1 Team Page WI Atlas Advertising's Ixc::cu.nt Team ,.v II be responsible for managing the projects we undertake with the City. The Account Tea:1~.s ,,c r t„r is *.D make sure projects are completed on time, on budget, and with superb ttuality_ tir.'t. I nanag€. t e projects by creating detailed timelines at the onset of the Protects, and a 1 t'rhelinas ,i I take into account a buffer tar the review by Spokane Valley board of directors. The detailed 1 i -,felines will include major milestone dates for both your organization and ours to ensure all parties are aa>rare of deadlines'and process flow. This will help guarantee completion of the scope on schedule and with clear communication. Additionally, you will be asked to sign -off on all major milestones within the project to aid in clear cornrnuricatian. The C'ty wi°1 be Asir ncir; one Account Executive and one Senior Project Advisor that will be available to you throughout thy. project. The Account Executive will be your day-to-day contact to answer questions, provide recommendations, and keep the project moving in the best direction. The Senior Project Advisor wili be part of all major meetings and presentations to provide consultation and strmegic direct on wnt:r•i>fer riecessa.y. As such, we make client communication a top priority. We have never I -,t d ar issue with a lack of communication between our project team(s) and our clients, and it i- "op p�;prity to rnuintain that s' -a; -us while in partnership with the City. Please note the work will De per-forrned from our headquarters in Denver, CO ?'lvURi eXeCilike Ciiy of Spokane'Meg Bid & 7f. Sim NtriSerticr Project *lar 1 Project Success Afro Adv_ r.i5ing 1 tiwww.atlas-adverti$trle.com 1 929 Denver. CC) '002031303.290:::23C0 ATLAS ADVERTISING Page 132 Ben Wright, CEO, Chief Strategist "My passion far places comes from my grandfather, who was on Broadway and in theater all over the world. His stories of travel were epic." Illllllmhi ;IIJI,`,fl}}l� „Ill�iu 411 Ban founded Atlas Advertising after .working in economic development as the Chief Economist for the Metro Denver Economic Development Corporation, where he built his first economic development website and place marketing strategy in 1995. Ben has 20 years of economic development experience and obtained his bachelor's degree from Stanford University. Since founding Atlas in 2001, Ben has been the driving force behind developing some of the world's most advanced' strategy and web technology for economic and community development, including the robust content management system Atlas CMS (used in 85 different markets), category leading GIS system Atlas InSite (used in 25 different North American markets), as well as newly developed prospect management tools which will dramatically increase response times for communities proposing to prospective companies. Ben has also been at the forefront of applying band identity, research and social media tactics toward business recruitment, visitor and development goals. A sought after speaker, Berg has led a myriad of different seminars and workshops on website development, digital marketing, sociar media, and community branding for economic development for the International Economic Development Council and has been a featured speaker on all things strategy at various state and regional Level development organizations. The founder of the Linkedln group "Next Gen Economic Development Marketers,," Ben and his staff at Atlas have worked hard to create awareness and relevance far the role of brand development and integrated strategies for the community development profession. Ben works cut of Atlas' Denver office, Ben has been the strategic lead an all of Atlas' product enhancements for its technology platforms. His insights, experience and guidance have helped generate and execute some of the most effective economic development branding & marketing campaigns in the country. His passion is evidenced in the awards cur clients have won, our client satisfaction, ane the tangible results clients generate by working with Atlas. Atlas Advertising 1 +.0ww.at161s-2elverilSirng.com 1929 Broadway, Denver, CO 60203 1 303.292.3300 ATLAS ADVERTISING e 1 33 Guillermo Mazier, Vice President, Strategic Accounts believe in communicating value, measuring results and connecting — people to pieces, ideas to action, strategy to results_" Guillermo has touched nearly every Agency of Record project Atlas has executed in the last five years. His insights and unique perspective, with 13 years of marketing experience, with over eight years of experience in the economic development world, have helped Atlas gain the credibility and reputation it holds today. Guillermo holds a BA in International Business and Economics, with a minor in Spanish from Regis University in Denver, CO and an MBA in International Business also from Regis University. Additionally, Guillermo has an International Business Certificate from the Fundacion Ortega y Gasset in Toledo, Spain and serves as the Communications Chair for the Board of Directors for the American Lung Association. His primary objective as Vice President of Strategic Accounts at Atlas is to represent and oversee the company's business development and strategic marketing activities. Guillermo works with new and prospective Atlas clients to provide strategic recommendations on haw to increase inquiry levels, prospect activity, and stakeholder engagement through Atlas' technology suite. Service offerings include Atlas technology products as well as Atlas' social media, branding, strategy and creative services. He has served Atlas for the past five years and his efforts have helped grow Atlas into one of the industry's best economic development marketing firms. a., r.Mp. •co+rm..,e o.r.. e.... .,. How High ieiio clirice Economic Development Creates Exceptional Communities mrl xk 7 Guillermo's marketing strategy and research has helped economic developers succeed and generate results for their communities. Elis insights were a governing factor in Atlas' "How High Performance Economic Development Creates Exceptional Communities" white Paper, Atlas Advertising 1 . 1 atlas-advertisinc.com 1929 Broadway, Deriver, CO 43b203 1 3U3.292.33nn aATLAS ADVERTISING Page 134 Lucy Bowman, Director of Research, Strategy, and Media "Nothing defines success to me more than seeing people who may have never had access to an opportunity without your project find a job and change the course of their future!' Lucy grew up in Colorado, but has spent most of her life traveling and exploring new places. Her family's business took her all over the world, from Guatemala to Thailand, making her feel right at home living out of a suitcase or sleeping an an airplane_ Lucy has a background in real estate and tourism marketing, and she's worked on many projects that have helped communities disoover whc they are and what makes them unique. She has 15 years of experience, with over 7 years of agency experience, and a bachelors degree from Southern Methodist University. She has also previously directed and coordinated the day-to-day agency efforts on behalf of the Wyoming Office of Tourism. Her main objective as the Director of Creative Services is to shape branding and marketing strategies for our clients through comprehensive research and innovative ideas. She drives client results by connecting creative and digital work to an overarching marketing strategy that builds strong, vital community brands. Featured clients that Lucy has worked for include the City of Cleveland, Broomfield, Colorado and Rushmore Region in South Dakota. CLIA N EL ..li ELINTHE us. IN5'PREDBY'ItiM]'' T1]11 Lucy and her team developed the marketing strategy and creative headlines for some of our most compelling websites including City of Cleveland and Rushmore Region. :. 1WA r4TYY or. le . Fian 4. FACE-TO-FACE WITH FREEDOM Atlas Advertising I www .atlas-adyertisinq„com 1929 Broadway, Denver, GO 80203 1303,M,3300 ATLAS ADVERTISING Page 135 Nikki Molina, Account Director "Having worked in account service for 13 years, I have a passion for meeting new people and exploring new places and Atlas is the perfect catalyst for me to achieve this." With a degree in Business and Organizational Commun'eations from The University of Akron, Nikki has more then ;4 years of advertising experience in business -to -business, nonprofit, packaged goods, pharmaceutical communications, fashion, beauty, and retail and home and garden markets. She has worked on national accounts such as Nestle, Goodyear, GlaxoSmithKline, Americhem, United Legwear, GE Lighting and Krylon. As an organizational enthusiast, Nikki has a knack for keeping projects on track and ensuring productivity. (She's the one in meetings taking copious notes) Nikki also lends a hand in the development of strategic marketing plans and seeing them thrcugh by building out timelines and coordinating with the creative team. Clients and colleagues acknowledge her as detail -oriented and extremely professional, yet very easy-going and good-natured. When cut of the office, she's enjoying the great outdoors — snowboarding. hiking, and hugging trees! UNBRIDLED OPPORTUNITY.. i,IF,STvLE Nikki manages day-to-day client interactions and brand execution for Town of Parker and Cumberland Val iey. -r 9 all Street Station Uptown & The Bronx 4 5 Un{ie•on55 t0 Downtown F. Brwklyn; , Atlas Advertising w,ww.a;las-advertisiro.cori i 929 Broadway, Denver, CO 80203 J 303,2' 2.3300 EXHIBIT A SCOPE OF WORK AND FEE PROPOSAL Stakeholder and Community Research: $20,000 1. Travel to Spokane Valley for stakeholder interviews a. City of Spokane Valley will schedule one-hour individual interviews with key stakeholders; b. Two larger group meeting with key stakeholders; c. Meeting agenda and schedule to be determined by client and Atlas prior to meeting; d. Atlas will develop the stakeholder survey and send to client for review and approval; e. Stakeholder survey can be sent to interviewees after the meetings are conducted to account for additional feedback from those unable to attend in person interviews; and f. Stakeholder meetings intended to yield initial brand concepts to be tested in a site selector Linkedln group. Assumptions: • Project kick-off meeting to occur prior to trip and interviews. • Assumes at least two Atlas staff and Ben Wright will come to the City for two or three days. • Interview and stakeholder meeting times and dates to be scheduled by client. • Assumes stakeholder research report to be compiled and sent back to client. • All travel expenses are included in the fee proposal. • Assumes creative concepts and messaging to be showcased in LinkedIn Site Selector group and with the purpose of eliciting feedback. Atlas to compile responses and report out on feedback. 2. Brand Storm, Logo & Tagline: $20,000 a. Brand storm and tagline includes concepting, messaging, and visual representation for at least three audience groups - a site selector audience, a local community audience, and a tourism/regional audience. b. Additional campaign concepts may be purchased at a rate of $2,000 per concept. c. Brand Storm (visual representation of the campaign): i. Initial campaigns will be presented for each audience and shall include at least two rounds of revisions; ii. Customer to select and review recommended campaigns to be developed and provide feedback, if any; and iii. Includes developing the campaign, identity, and messaging for economic development. d. Logo and tagline development includes at least the following: i. Development of three initial logo and tagline concepts; ii. Atlas will refine concepts based on customer input; and iii. Once final logo and tagline are completed, Atlas shall deliver files for various usage needs, including: 1. High resolution (print ready); 2. Top and left orientation; 3. Reversed; and 4. Black and White. Assumptions: • Includes two rounds of consolidated revisions to all deliverables. • Includes developing the organization's logo, tagline & headline: o Two initial tagline concepts shall be presented to the client, and includes two consolidated rounds of revisions. o Six initial headline concepts shall be presented along with selected tagline and logo option. o One final tagline and logo selected. o One headline per audience. • Final deliverables include: o Campaign framework, including one tagline, City logo and one headline per audience. 3. Creative Campaign Development: $20,000 a. Review and evaluate current City marketing materials including website, mobile application, brochures, print ads, billboard ads, television and radio spots, newsletters, messaging and logo. Provide recommendations on how to improve existing materials so they have a consistent look and message. b. Develop three print and three digital ads using the approved Spokane Valley brand. Files will be ready to take directly to the printer or to implement with an online publication. Atlas shall provide two concepts for review and approval and the client will choose one concept to be used for final print and digital ads. Final deliverables shall include: i. Three print -ready campaign ads to be used for local or national publications (full, /2, 1/4 page ads); sizes to be determined by client. ii. Three digital -ready campaign ads to be used for local or national publications (standard banner sizes); sizes to be determined by client. Assumptions: • A total of six ads (three print -ready and three digital -ready) based on the selected concept. • Print and digital ads are based on one concept (ie. theme), chosen by the client. • Client shall handle purchasing and ad placements for publications. • Client shall be responsible for identifying ad specs from publications and delivering to Atlas. • Atlas shall use City's existing photo library. Stock photography costs would be purchased separately by client upon request. 4. Media Plan and Placement: $10,500 a. Atlas shall develop a 12 -month comprehensive media plan to be executed in 2016. Assumptions: • Consultant shall provide recommendations for the media outlets/advertising mediums that will garner largest exposure for Spokane Valley, City is the final decision -maker on the mediums. • Includes vendor coordination and rate negotiations based on media budget. • Assumes two rounds of consolidated revisions to media plan. • Atlas to provide monthly reporting on media campaign results. 5. Media budget: $25,000 a. This is the amount of money that will be spent on media during the 2016 fiscal year; b. Includes a 10% markup fee; and c. Client shall be invoiced in full prior to the media buy. 6. Production of Marketing Collateral: $17,000 a. Atlas to develop marketing collateral and infor national materials such as: i. Videos $5,000 — $15,000; ii. Brochures $2,500 — $7,500; iii. City data sheets for target industries and business attraction packages at $1,000 - $2,500; iv. Trade show materials $200 — $5,500; v. Video Testimonials $1,200 — $5,000; and vi. Case studies and professional presentations for business attraction at $1,500 — $5,500. Assumptions: • Atlas and the City will collaborate on which pieces of marketing collateral to produce depending on budget and scope of work. • Assumes Atlas will spend up to 100 hours ($17,000) of creative design and account time to produce agreed-upon marketing collateral material for the City. • Atlas to deliver print -ready collateral files to the City. • Ranges in pricing are variable depending on the scope of work requested by the City (ie, length of videos, complexity in requested design, efficiencies in travel to complete, shoot and produce collateral, and more). • Prior to delivering marketing collateral materials, Atlas and the City shall agree on a specific scope of work and budget. 7. Economic Development Strategic Marketing Plan (5 Years): $40,000 a. Develop an economic development strategic marketing plan that includes actual detailed sections for: i. Setting clear marketing goals - implementation strategies and metrics for: 1. Business attraction marketing; 2. Business expansion and retention marketing; 3. Citizen attraction and retention; 4. Lodging and tourism attraction; 5. Retail recruitment and attraction; and 6. Marketing within the City, region and US. ii. Positioning - Marketing Spokane Valley as a unique and competitive place by: 1. Developing a positioning statement for Spokane Valley; 2. Identifying marketing opportunities and challenges; 3. Changing potential misconceptions; and 4. Leveraging key assets. iii. ED Program Review - Review the City's economic development program plan and make appropriate recommendations to support and enhance the program's effort: 1. Determine the City's unique characteristics and assets to offer to investors, new and existing businesses, locals and visitors. 2. Determine how the City can effectively attract new businesses and visitors. 3. Identify niche opportunities to promote the City to corporate decision makers, regional business including commercial real estate brokers, and community stakeholders. iv. Website Review — Atlas to provide website enhancement recommendations on the economic development section of the City's website. v. Target Audience Messaging 1. Creating personas for up six key audience targets. 2. Crafting specific messaging strategies to meet objectives for key industries, residents, and local businesses. vi. Attracting site selectors and developers 1. Recommendations for City to attract/engage site selectors and developers to consider Spokane Valley. 2. Provide recommended site selector conferences for 2016. vii. Positioning for Workforce Attraction - Positioning the region to attract and keep top talent and specified targeted industries. viii. Channel Strategies and Media Recommendations - 1. Atlas to recommend channel strategies and tactics in targeted media channels and platforms for business development support and event marketing tactics. 2. Atlas to include elements of existing media plan. ix. Additional recommendations: 1. Atlas to provide additional recommendations to engage regional partners and specific actions for them to help implement the goals and strategies of the plan. 2. Atlas to provide additional recommendations on how to take advantage of press releases, special editorials, and media relations to promote the City. 3. Atlas to provide additional recommendations on how key staff can promote the City through everyday tasks. x. 24 Month Timeline - Produce an actionable 24-month timeline (Excel format) xi. Comprehensive Plan Review of City of Spokane Plan 1. Review draft comprehensive plan (under development). a. Coordinate with Community Attributes (Comprehensive Plan consultant). 2. Create specific marketing strategies for inclusion in the Comprehensive Plan. 3. Recommend website material that describes updates to Comprehensive Plan. 4. Recommend marketing strategies for City Council and citizens to implement during the adoption process of the Comprehensive Plan. xii. Review and Make Recommendations on City of Spokane Retail Recruitment Strategy 1. Atlas Review the retail recruitment strategy and provide recommendations for improvement and include appropriate connective strategies in the strategic marketing plan. xiii. Review and Make Recommendations on City of Spokane Valley Tourism Strategy 1. Atlas to review the tourism strategy and provide recommendations for improvement and include appropriate connective strategies in the strategic marketing plan. In all, this plan and the outlined elements mentioned above will deliver specific recommendations for attracting specific industries, tourists, and citizens using a pre -determined time frame. We expect it to be the tactical marketing strategy and plan the City can execute on for the next five years. Assumptions: • Ben Wright will present the plan in person to City Council at two different Council meetings. • All travel expenses are included in the fee proposal. • Assumes client to approve outline before content is written. • Final deliverable to be provided to client in a word document. • Assumes client has two rounds of revisions on the document. FEE PROPOSAL Task Cost Task 1 - Stakeholder and Community Research $20,000 Task 2 - Brand Storm, Logo & Tagline $20,000 Task 3 - Creative Campaign Development $20,000 Task 4- Media Plan and Placement $10,500 Task 5 - Media budget $25,000 Task 6 - Production of Marketing Collateral $17,000 Task 7 - Economic Development Strategic Marketing Plan (5 Years) $40,000 Total $152,500 To: From: Re: DRAFT ADVANCE AGENDA as of May 12, 2016; 8:30 a.m. Please note this is a work in progress; items are tentative Council & Staff City Clerk, by direction of City Manager Draft Schedule for Upcoming Council Meetings Mav 24, 2016, Formal Meeting Format, 6:00 p.m. [due Mon, May 16] 1. PUBLIC HEARING: 2016 Amended Budget — Chelsie Taylor (15 minutes) 2. Consent Agenda (claims, payroll, minutes) (5 minutes) 3. First Reading Ordinance 16-008 to Amend 2016 Budget — Chelsie Taylor (15 minutes) 4. Motion Consideration: Economic Development Marketing Contract Approval — John Hohman (10 minutes) 5. Admin Report: Draft Amended 2016 TIP — Steve Worley (10 minutes) 6. Admin Report: Draft 2017-2022 Six -Year TIP — Steve Worley (15 minutes) 7. Admin Report: Avista Electrical Franchise — Cary Driskell (15 minutes) 8. Admin Report: Advance Agenda — Mayor Higgins (5 minutes) 9. Info Only: (a) Dept Reports; (b) 2017 Stormwater Mgmt Program [*estimated meeting: 90 minutes] May 31, 2016, Special Meeting 5:00 p.m. Council Chambers Executive Session: Evaluate Qualifications of Candidates for Appointments to Elective Office May 31, 2016, Study Session Format, 6:00 p.m. ACTION ITEM: 1. First Reading Proposed Ordinance 16-009, Avista Electrical Franchise 2. Motion Consideration: to determine interviews for Council Vacancies — NON -ACTION ITEMS: 3. Carnahan and 8th Intersection — Eric Guth, Sean Messner 4. 2017 Stormwater Mgmt Program Plan Update — Eric Guth 5. Solid Waste Collection Request for Proposals Update — Eric Guth 6. Public Safety Ad Hoc Committee — Cary Driskell 7. 2016 LTGO Bond Issuance Update — Mark Calhoun 8. Domestic Violence Advocacy — Chief VanLeuven 9. Advance Agenda — Mayor Higgins — Cary Driskell Mayor Higgins [due Mon, May 23] (10 minutes) (20 minutes) (20 minutes) (15 minutes) (15 minutes) (20 minutes) (15 minutes) (25 minutes) (5 minutes) [*estimated meeting: 145 minutes] June 7, 2016, Formal Meeting Format, 6:00 p.m. 1. PUBLIC HEARING: Draft Amended 2016 TIP — Steve Worley 2. PUBLIC HEARING: Draft 2017-2022 Six -Year TIP — Steve Worley 3. Consent Agenda (claims, payroll, minutes) 4. Second Reading Proposed Ordinance 16-008 to Amend 2016 Budget — Chelsie Taylor 5. Second Reading Proposed Ordinance 16-009, Avista Electrical Franchise — Cary Driskell 6. Motion Consideration: Stormwater Management Program Plan Approval — Eric Guth 7. Admin Report: Law Enforcement Contract Review — Morgan Koudelka, Mark Calhoun 8. Admin Report: Advance Agenda — Mayor Higgins [due Fri, May 27] (10 minutes) (15 minutes) (5 minutes) (10 minutes) (10 minutes) (10 minutes) (20 minutes) (5 minutes) [*estimated meeting: 85 minutes] June 14 2016, Special Mtg, Budget Workshop, 8:30 a.m.- 4:30 p.m. (no evening mtg) [due Mon, June 6] Council Chambers June 21, 2016, Study Session Format, 6:00 p.m. [due Mon, June 13] 1. Interim Councilmember Interviews — Mayor Higgins [length of meeting dependent upon number of applications] June 28, 2016, Special Meeting 5:00 p.m. Council Chambers Executive Session: Evaluate Qualifications of Candidates for Appointments to Elective Office Draft Advance Agenda 5/12/2016 8:56:26 AM Page 1 of 2 June 28, 2016, Formal Meeting Format, 6:00 p.m. 1. Proposed Resolution Amending 2016 TIP — Steve Worley 2. Proposed Resolution Adopting 2017-2022 Six -Year TIP — Steve Worley 3. Consent Agenda (claims, payroll, minutes) [due Mon, June 20] (10 minutes) (15 minutes) (5 minutes) 4. Last Action Item: Council Appointments of Interim Councilmembers — Mayor Higgins (appointments immediately followed by administering of Oath of Office) 5. Admin Report: Advance Agenda — Mayor Higgins 6. Info Only: Department Reports July 5, 2016, Study Session Format, 6:00 p.m. 1. Review LTAC Council Goals and Priorities — Mark Calhoun 2. Advance Agenda — Mayor Higgins July 12, 2016, Formal Meeting Format, 6:00 p.m. 1. Consent Agenda (claims, payroll, minutes) 2. Admin Report: Advance Agenda — Mayor Higgins July 19, 2016, Study Session Format, 6:00 p.m. 1. Advance Agenda — Mayor Higgins July 26, 2016, Formal Meeting Format, 6:00 p.m. 1. Consent Agenda (claims, payroll, minutes) 2. Admin Report: Consensus on LTAC Council Goals and Priorities — 3. Admin Report: Advance Agenda — Mayor Higgins 4. Info Only: Department Reports August 2, 2016 — No Meeting (National Night out) (20 minutes) (5 minutes) [*estimated meeting: 55 minutes] Mark Calhoun [due Mon, June 27] (25 minutes) (5 minutes) [due Tue, July 5] (5 minutes) (5 minutes) [due Mon, July 11] (5 minutes) [due Mon, July 18] (5 minutes) (15 minutes) (5 minutes) [*estimated meeting: minutes] August 9, 2016, Formal Meeting Format, 6:00 p.m. 1. Consent Agenda (claims, payroll, minutes) 2. Admin Report: 2017 Budget Estimates Revenues & Expenditures — Chelsie Taylor 3. Admin Report: Advance Agenda — Mayor Higgins August 16, 2016, Study Session Format, 6:00 p.m. 1. Advance Agenda — Mayor Higgins August 23, 2016, Formal Meeting Format, 6:00 p.m. 1. Consent Agenda (claims, payroll, minutes) 3. Admin Report: Advance Agenda — Mayor Higgins 4. Info Only: Department Reports August 30, 2016, Study Session Format, 6:00 p.m. 1. Advance Agenda — Mayor Higgins *time for public or Council comments not included [due Mon, Aug 1] (5 minutes) (20 minutes) (5 minutes) [due Mon, Aug 8] (5 minutes) [due Mon, Aug 15] (5 minutes) (5 minutes) [*estimated meeting: minutes] [due Mon, Aug 22] (5 minutes) OTHER PENDING AND/OR UPCOMING ISSUES/MEETINGS: Drug Enforcement Update — Rick VanLeuven SRTMC Agreement (July 2016) Emergency Preparedness SVMC 2.45 Review/Discussion Greenhouse Gas Emissions Policy Ord 16-003 Mining Ext. (expires 8/21/16) Sidewalk/snow removal Draft Advance Agenda 5/12/2016 8:56:26 AM Page 2 of 2