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2018, 08-21 Special Joint Council/LTAC MeetingCITY OF SPOKANE VALLEY AGENDA SPECIAL JOINT MEETING Spokane Valley City Council Spokane Valley Lodging Tax Advisory Committee Tuesday, August 21, 2018 5:00 p.m. Spokane Valley City Hall Council Chambers 10210 E Sprague Avenue Spokane Valley, Washington 99206 • CALL TO ORDER — Mayor Higgins • ROLL CALL — City Clerk Bainbridge • WELCOME — Mayor Higgins • AGENDA TOPICS: Council's Goals and Priorities for Use of Lodging Tax Proceeds in 2019 Other topics of Interest ADJOURN 2018, 08-21 Special Joint Meeting, Council & LTAC Council Goals and Priorities for Use of the Initial 2% Lodging Tax In August 2013 Council for the first time adopted goals and priorities that it encouraged the LTAC to consider when making award recommendations. Based upon subsequent discussions between Council and staff in the years of 2014 through 2018, these have evolved as follows: 1. Council desires to direct awards toward funding new and innovative projects, activities, events or festivals that will distinguish Spokane Valley as a tourism destination and result in increases to Spokane Valley tourism. As part of this goal, Council will use lodging taxes for the purposes allowed in State law, which include: a. Tourism marketing b. The marketing and operations of special events and festivals c. The operation and capital expenditures of tourism related facilities owned or operated by a municipality or public facility district d. The operation (but not capital expenditures) of tourism related facilities owned or operated by non-profit organizations. 2. Council will emphasize the utilization of funds for capital expenditures to develop tourism destination facilities or venues within the City of Spokane Valley as a means of drawing additional visitors to the City (recognizing that this option is limited to facilities owned by a municipality or public facility district). Council would like to move in the direction of allocating a majority of lodging taxes toward this purpose. 3. Council recognizes that lodging nights are an important measure of a successful event or marketing program and will place higher consideration on events or programs with a demonstrable history of increasing overnight stays. Council may also take into consideration to a lesser degree the economic impact of all major components of our tourism -based economy including shopping, dining and overnight visits. 4. Council will take into consideration revenues derived from lodging sources within Spokane Valley received by applicants from other municipal entities and agencies such as the Spokane County Tourism Promotion Authority and Spokane Public Facilities District. 5. An award to any particular applicant cannot be greater than the dollar amount requested in that applicant's application. 6. Council wishes to establish a future plan for the City to best utilize the 1.3% lodging tax that is accounted for in the Hotel/Motel Tax — Tourism Facilities Fund #104.