Ordinance 18-026 City Logos CITY OF SPOKANE VALLEY
SPOKANE COUNTY,WASHINGTON
ORDINANCE NO. 18-026
AN ORDINANCE OF THE CITY OF SPOKANE VALLEY, SPOKANE COUNTY,
WASHINGTON AMENDING CHAPTER 1.06 OF THE SPOKANE VALLEY MUNICIPAL CODE
PERTAINING TO THE CITY LOGOS,AND OTHER MATTERS RELATED THERETO.
WHEREAS,the City of Spokane Valley(City) has adopted an official logo of the City pursuant to
chapter 1.06 of the Spokane Valley Municipal Code (SVMC); and
WHEREAS, chapter 1.06 SVMC provides certain standards for use of the City's logo; and
WHEREAS,the City has logos for CenterPlace and its Economic Development division; and
WHEREAS, the City Council has determined it necessary and in the best interest of the City to
amend chapter 1.06 SVMC to (1) provide more flexibility in who may use the City's logos and when they
may be used, (2)provide standards guides to govern the use of all of the City's logos,and(3)provide other
necessary updates to chapter 1.06 SVMC.
NOW, THEREFORE,the City Council of the City of Spokane Valley ordains as follows:
Section 1. Purpose. The purpose of this Ordinance is to amend chapter 1.06 SVMC relating to
adoption and use of the City's logos.
Section 2. Amendment. Chapter 1.06 SVMC is hereby amended as follows;
1.06.010 Legislative findings.
The City Council finds that the logo(s) of the City of Spokane Valley are a symbol of the authority of the
City and are a valuable asset of its population. It is the intent of the City Council to ensure that only
appropriate uses are made of the City's logo(s).
1.06.020 Definition.
Unless the context clearly requires otherwise, the definition in this section applies throughout this chapter.
"City logo" or"logo"means one or more logo adopted for the use of the City pursuant to action by the City
Council as described herein.
1.06.025 Adoption.
The City Council, by resolution, may adopt a logo or logos as the City's official logo(s) and the style and
standards for use of such logo(s). Authorized use of such logo(s) shall be governed pursuant to chapter
1.06 SVMC and applicable resolutions. The City may trademark any official logo(s) and enforce such
trademark as allowed by law.
1.06.030 Authorized use.
A. Official logo(s) may be used for any official City business by the City without prior approval.
Except as otherwise provided herein,the City's logo(s) shall not be used on or in connection with any use,
advertising, or promotion for any product, business, organization, or service, whether for profit or non-
profit.
Ordinance 18-026,City Logos Page 1 of 3
1. The City's logo(s) may be used as authorized by the City Manager, or as part of a contract
approval by the City Council. In determining to authorize the use of the City's logo(s) for use other than
official City business,the following criteria shall be considered:
a. Whether the use is by an entity that provides services on behalf of the City pursuant to
a contract with the City in conjunction with those services;
b. Whether the use is for a public purpose, such as by another governmental entity;
c. Whether the use is for purposes that specifically assist in the economic development
efforts of the City, such as use by a local or regional chamber of commerce;
d. Whether the use benefits a single entity for its commercial purposes. The more the use
provides singular benefits,the less it will weigh in favor of granting use; and/or
e. Whether the use is for community events in which the City may provide support or
services.
2. The City's logo(s) may be used without prior approval by the news media, where the
reproduction of the City logo is incident to the publication, communication, or broadcast of news
information about the City.
B. The logo(s)shall not be used or be authorized to be used: (1)in support or opposition to any election
issue or campaign related thereto except for official positional statements as authorized by law; or (2) for
illegal activities.
1.06.035 Imitative or deceptively similar use.
It is a violation of this chapter to use any symbol that imitates the logo or that is deceptively similar in
appearance of the logo, or in any manner that would be an improper use of the logo itself.
1.06.040 Permission for use.
Any request for use of the City's logo(s) shall be submitted in writing to the City Clerk in advance of the
date needed. The City Manager(or designee), or if part of a contract approval, City Council, shall decide
whether the requested use shall be approved by the City. The City Clerk shall send written response to the
requestor within three business days of the decision by the City.
1.06.050 Standards for use.
Any use of the City's logo(s) shall be consistent with and meet all style and use standards adopted by the
City through approved resolutions. The City may impose reasonable conditions upon the use of the City's
logo(s)to ensure that the use of the logo(s) is consistent with the approval criteria in SVMC 1.60.030.
1.06.060 Penalty for violation.
Any person who violates this chapter shall be subject to any and all remedies available to the City under
the law, including but not limited to a suit for damages and/or injunctive relief.
Section 3. Severability. If any section, sentence, clause or phrase of this Ordinance should
be held to be invalid or unconstitutional by a court of competent jurisdiction, such invalidity or
unconstitutionality shall not affect the validity or constitutionality of any other section, sentence, clause or
phrase of this Ordinance.
Ordinance 18-026,City Logos Page 2 of 3
Section 4. Effective Date. This Ordinance shall become effective five days after publication
of the Ordinance, or a summary thereof, in the official newspaper of the City.
Adopted this 1 l t" day of December,2018
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Date of Publication:/47/ -,. ///-,76)/fJ
Effective Date: ,/e). - - �Zf.)/8i
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